Mon.Apr 15, 2024

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Understanding the Importance of Content Compliance in eCommerce

Wiser

In the era of digital transformation, brands face an increasingly complex web of content compliance obligations. As the guardians of your brand’s online presence, understanding the critical importance of monitoring content compliance is paramount. This blog post explores the essence of content compliance and why it’s crucial for your brand.

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It’s Time For Sales Leaders To Coach Sellers Like Athletes

Forrester eCommerce

Sales managers now have the visibility needed to coach sellers beyond the basics.

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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

ECommerce is always changing so that it can cater to the needs of wholesale businesses. B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. The platform provides tools and capabilities for wholesale businesses to thrive in the digital marketplace.

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The Green Consumer Paradox

Forrester eCommerce

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumer 259
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. The series’ first season has engaged more than 300,000 users since its debut in October 2023. In the metaverse experience, users help Blinky, a friendly eye-bulb character, overcome challenges caused by prolonged exposure to screens and learn about appropriate eyecare habits to help maintain healthy vision.

Games 130
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How to Track ROI from Content Marketing

Practical eCommerce

Content drives visitors which drive email subscriptions which drive sales. All are measurable. The post How to Track ROI from Content Marketing appeared first on Practical Ecommerce.

Marketing 129

More Trending

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Nike leans on Air for multiyear innovation cycle

RetailDive

After acknowledging the need for more innovation, the sports brand is rolling out a new product lineup and an athlete co-creation process.

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4 Strategies from the Most Visible Retail Brands

Retail TouchPoints

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated retail brands.

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Fly by Jing lowers prices as it expands into over 2K Walmart stores

RetailDive

The price reductions come as consumers feel the pressure of inflation, especially in the grocery category.

Consumer 126
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New Ecommerce Tools: April 15, 2024

Practical eCommerce

This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more. The post New Ecommerce Tools: April 15, 2024 appeared first on Practical Ecommerce.

eCommerce 115
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Inside a closing Macy’s store

RetailDive

CEO Tony Spring surprised the industry with a new tranche of 150 department store closures, 50 of which are shuttering in 2024. Here’s what that looks like.

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Tesla Lays Off Over 10% of Workforce

RetailWire

Tesla announced significant layoffs on Sunday night, affecting over 10% of its global workforce. Some employees discovered they were laid off when their badges failed to grant them access to company facilities.

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Is retail’s next wave of personalization coming in 2024?

RetailDive

Dive into how today’s latest tech innovations give brands an opportunity to reinvent how they speak to their customers in advertising campaigns.

Customer 115
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Your Co-op boosts food waste reduction with extended Retail Insight partnership

TalkingRetail

Midcounties Co-operative has announced it will further food waste reduction efforts across its Your Co-op operations, extending its partnership with Retail Insight, provider of store operations execution software.

Retail 103
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Breaking down 5 myths of BNPL: Who really uses it (and why)?

RetailDive

A new survey reveals who today’s BNPL shoppers really are—and they may not be who you think.

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Here’s Why Coke Tastes Better at McDonald’s

RetailWire

Apparently, we can thank science for Coca-Cola always tasting better at McDonald's.

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Perfect Corp. releases AI hair-identifying tool for personalization

RetailDive

The company said the tech can let brands and retailers provide personalized advice online and in-store.

Retail 105
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Next-Level Customer Satisfaction: How Smart Logistics Are Transforming Online Shopping

365 Retail

Gone are the days of waiting weeks for your online orders to arrive. E-commerce has evolved rapidly, and customer satisfaction is at the heart of these changes. Over the years, the retail industry has had to constantly adapt to meet the ever-growing expectations of savvy online shoppers. These days, it’s all about logistics, logistics, logistics. Retailers are facing a major challenge – how do they keep up with customers who want their purchases delivered faster, more efficiently, and with

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The power of post-purchase engagement: Strategies for lasting customer loyalty

RetailDive

From order confirmations to delivery surprises, the post-purchase experience is where loyalty is forged and advocacy blossoms.

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Heinz and Mattel team up to release Barbiecue Sauce

TalkingRetail

Following last year’s Barbie craze, Heinz suggested it could make this collaboration possible and now it has… “because Barbie dreams really do come true”.

Retail 93
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Michaels gets S&P upgrade on improved performance and credit metrics

RetailDive

But topline trends in the arts and crafts retail sector are likely to stay soft in 2024 as inflation persists, analysts say.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

PetSmart is one of the leading pet supplies brands on the market. Whether you’re looking to pamper your pup or pick up a treat for your cat, they’re a popular go-to for one-stop shopping.  Generating $9.7B in revenue in 2023, PetSmart is clearly thriving. Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Drug Shortages Surge and Crisis Grips US Pharmacies

RetailWire

Drug shortages in the United States have hit a record high, ringing alarm bells for pharmacists nationwide. The American Society of Health-System Pharmacists (ASHP) and Utah Drug Information Service jointly reported a staggering 323 active drug shortages in the first quarter of the year.

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Turning Clicks into Profit with Conversion Rate Optimization

UpSellIt

If you’re investing time in crafting attention-grabbing emails, securing ad space, and launching social media campaigns, yet struggling to translate that attention into sales, you’re not alone. Many retailers face this common challenge. To overcome it, you must pinpoint the barriers preventing those clicks from converting into revenue. Every click in ecommerce represents a potential sale, marking the first step toward success.

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Huge number of smokers buying illegal tobacco will rise even higher with generational ban, says TMA

TalkingRetail

Between October to December 2023, the Tobacco Manufacturers’ Association (TMA) commissioned a nationwide poll of 12,000 smokers on their attitudes, awareness and understanding of illegal tobacco. This is the ninth year that this survey has been carried out and trends are presented where possible.

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Momofuko Will No Longer Enforce Chile Crunch Trademark After Small Business Blowback

RetailWire

The restauranteur has backed down from enforcing his Chile Crunch trademark.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Borough Yards Introduce Stonecutters Lane: A New Hub for Independent Artisans Near London Bridge

365 Retail

Borough Yards, a revitalised shopping, dining, and cultural destination in the heart of London Bridge, has recently unveiled Stonecutters Lane. This latest development marks the final stage in the evolution of Borough Yards. Stonecutters Lane will feature a diverse mix of independent retailers dedicated to sustainability and high-quality design, with many brands opening their first standalone stores in the UK.

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Tesla Pauses Cybertruck Deliveries Due To Alleged Unforeseen Delays

RetailWire

Tesla has pressed pause on Cybertruck deliveries and informed buyers that there has been an unexpected delay.

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InPost announces new UK CEO, Neil Kuschel

TalkingRetail

Former Global-e European boss Neil Kuschel has joined InPost UK as CEO with immediate effect. Kuschel brings extensive knowledge and a wealth of experience in the logistics and technology industries, with a focus on supporting UK e-commerce retailers in their growth journey.

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Google News Blocks California Media News Links in Response to Proposed Law

RetailWire

Google has decided to block links to California news websites due to proposed state legislation that would require big tech companies to pay news outlets for their content.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.