Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed
Retail TouchPoints
JULY 12, 2024
There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential growth and expansion often focuses on speed and a “growth at any price” mindset. On the other hand, traditional retailers must reinvent their playbook to keep up with a customer experience driven by tech that evolves quickly enough to meet consumers’ rising expectations.
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