The House of Mouse: Inside Primark’s Mecca for All Things Disney and Marvel
Retail TouchPoints
NOVEMBER 11, 2024
Thematic retail stores and exclusive IP-focused product collections are hot in retail right now: Chinese lifestyle retailer Miniso has unveiled a series of themed character flagships around the world, while Camp has been known for its exclusive brand collaborations and entertainment-driven activations for Trolls , Frozen and more. Most recently, when fashion and accessories retailer Primark unveiled its 450 th store worldwide at the Florida Mall in Orlando, it announced it would have an entire f
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