From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Retail TouchPoints
JANUARY 22, 2024
Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But people definitely recognize Kimberly-Clark’s products, which include a host of household names like Huggies , Depends , Scott , Viva , Kotex and Cottonelle. In fact, some of its products are so ubiquitous that the brand has become an eponym for the whole category, as Kleenex has.
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