Mon.Jan 22, 2024

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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But people definitely recognize Kimberly-Clark’s products, which include a host of household names like Huggies , Depends , Scott , Viva , Kotex and Cottonelle. In fact, some of its products are so ubiquitous that the brand has become an eponym for the whole category, as Kleenex has.

Consumer 236
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Forrester’s Workday Services Landscape Shows Industry Clients Adopting Workday Finance, Adaptive and Prism

Forrester eCommerce

It’s that time of year again, when many clients are in phase 0 or what Forrester calls a pre-RFP assessment period of strategically planning of what to do with their legacy enterprise HCM and Finance applications or contemplating massive HR and Finance operations transformation, we highly encourage all LE and ME organizations to read our […]

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Dynamic Creative Optimization Decoded: A Masterclass for Retail Success

Retail TouchPoints

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative Optimization (DCO) can offer a transformative way to navigate the complexities of marketing in 2024. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

Retail 242
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Invisible Experiences: A Playbook/Toolkit To Help You “Put A Dog On The Moon”

Forrester eCommerce

Forrester believes that future consumer digital experiences will be simultaneously more invisible and immersive. Consumers will seek experiences with less friction when they are task-oriented or need peace of mind. Some of these experiences will have so little friction that there is no friction.

Reference 273
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Kirkland’s Promotes COO to CEO Post

Retail TouchPoints

Home decor and furniture retailer Kirkland’s, Inc. , has promoted Amy Sullivan to CEO, effective February 4, 2024. She has been with the company for more than a decade, most recently acting as President and COO. In her post, Sullivan also will join the company’s board of directors. “This is a dynamic time to step into the role of CEO at Kirkland’s Home as we start to see our strategic initiatives pay off, with almost a full year of valuable insights and data from our initial

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Unveiling the Secrets of Boosting Amazon Sales Velocity: An In-Depth Guide

Algopix

In the vast and competitive realm of Amazon, mastering the art of Sales Velocity is crucial for any seller aspiring to succeed. This guide aims to unravel the complexities of Amazon Sales Velocity, providing a roadmap for sellers to enhance their product visibility and sales potential. By delving into the intricacies of Amazon’s algorithms and market dynamics, this guide offers a comprehensive approach to conquering one of the world’s largest e-commerce platforms.

eCommerce 129

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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. However, simply listing your products is not enough.

eCommerce 110
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ChatGPT Prompts for Customer Personas

Practical eCommerce

Identify and target personas of keywords, competitors, Reddit discussions, and more. The post ChatGPT Prompts for Customer Personas appeared first on Practical Ecommerce.

Customer 119
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5 ways the pandemic is still impacting retail

RetailDive

The disease outbreak is no longer an emergency, but some of the adaptations retailers made during its height endure — for better or worse.

Retail 130
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Email format guide: Tips, best practices, and examples

Omnisend

Reading Time: 10 minutes Many people think they don’t need to consider their email format as long as the message is clear and concise. This misconception can harm your professional reputation and make your communication less effective. The reality is that email format is as important as its content. It’s crucial for any email, whether it’s a welcome email or a sales pitch.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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FMItech Presents Cutting-Edge Retail Technology at the FMI Midwinter Executive Conference

RIS News

The Food Industry Association hosted the FMItech Pitch Competition at the FMI Midwinter Executive Conference last Friday, in addition to the FMItech Lounge. RIS was live on the scene.

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Ecommerce Product Releases: January 22, 2024

Practical eCommerce

This week: tools for generative AI, payment platforms, 3D product images, dropshipping, logistics, ad publishing, and creator management tools. The post Ecommerce Product Releases: January 22, 2024 appeared first on Practical Ecommerce.

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Macy’s rejects $5.8B take-private offer

RetailDive

The move nevertheless puts the retailer's shareholders in a quandary and a spotlight on incoming CEO Tony Spring, analysts say.

Retail 112
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PepsiCo SVP of Marketing Kate Garner Leading Collaborative Data Panel at Analytics Unite 2024

RIS News

Garner will be moderating the “Advancing Data Collaboration and Insight Exchange Panel” during Analytics Unite, being held from May 1-3 at the Drake Hotel in Chicago.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to determine which resale model works best for your brand

RetailDive

In an era of conscious consumerism coupled with economic volatility, the value of secondhand has never looked more attractive than it does today.

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Tech Wrap Up: Allbirds, Stew Leonard’s, Leslie’s Lean Into Tech Investments and Partnership Expansions

RIS News

January is typically a busy time in retail tech, and 2024 has been no different so far. Allbirds, Stew Leonard’s, and Leslie’s Pool Supplies have rolled out significant tech investments and expansions of existing partnerships. Get the details.

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Casper appoints Purple veteran as CEO

RetailDive

The DTC mattress brand brought on Joe Megibow as its chief executive, succeeding Emilie Arel, who has held the position since 2021.

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FMI Appoints Leaders From Lidl, Amazon, Kellanova, General Mills, and More To Board of Directors

RIS News

Following its January 2024 board meeting and conference, the Food Industry Association (FMI) has announced the addition of several new leaders to its board of directors.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Amazon cuts ‘Buy with Prime’ staff

RetailDive

The relatively small number adds to the tens of thousands already affected by downsizing at the e-commerce giant in the past year or so.

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The Pop-Up Club’s Cardinal Place Experience Extended for Six Months Due to High Demand

365 Retail

High street retailer The Pop-Up Club has signed a six month extension to keep the doors of its Cardinal Place experience open for another six months after a successful six week stint before Christmas. The Pop-Up Club opened its doors for the first time in Cardinal Place last year and quickly became a shopping destination that offered something different on the high street.

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Kirkland’s promotes company veteran to CEO post

RetailDive

Amid waning furniture sales, the company has tapped insider Amy Sullivan, who has already led a series of transformation efforts at the retailer.

Retail 91
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M&S Invests £30 Million in Scottish Expansion, Supports Over 6,500 Jobs

365 Retail

In a significant move to bolster its presence in Scotland, M&S has announced an ambitious investment plan totalling £30 million. This investment is set to facilitate the opening and expansion of more than five stores across Scotland, including key locations such as Aberdeen, Dundee, Edinburgh, Largs, and Linlithgow, over the next eighteen months.

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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How to determine if unscheduled delivery is a fit for your business

RetailDive

With unscheduled delivery you can batch as many as 10-15 orders together and deliver all of them over a period of 3-4 hours.

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Amazon's Industrial Innovation Fund Expands Focus to Transportation Tech

RIS News

Amazon’s $1 billion industrial innovation fund is evolving to include transportation in its investment categories. Learn more.

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Digital Brands Group plots 50 stores

RetailDive

The company said its first location will open by March and plans to use it to offload excess inventory, particularly from its Sundry acquisition.

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Lowe’s Invites Communities To Nominate Projects For Lowe’s Hometowns Grant Program

RIS News

Five-year, $100 million program supports physical improvements to veteran, first responder and affordable housing facilities, food pantries, community centers, playgrounds and parks.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Walmart to close Store No. 8: WSJ

RetailDive

Scott Eckert, who led the retailer's innovation unit, will also leave the company.

Retail 110
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A Comprehensive Overview of E-Commerce Calendar January-June 2024: A Strategic Approach to Success

ChannelSale

As we look forward to the new year’s possibilities, strategic planning is critical for e-commerce success. We lead you through the first half of 2024 in our complete calendar, ensuring your online business thrives in a dynamic and competitive landscape. January: Resolutions for Retailers We often believe that everything can change overnight and that the start of a new year represents a new beginning.

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Walmart ups store manager pay to an average $128K, revamps bonus structure

RetailDive

“The number one driver of job satisfaction is an associate’s manager,” a Walmart executive noted in his announcement.

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SpartanNash Makes Supply Chain Safety Strides with New Food Traceability Partnership

RIS News

SpartanNash is rolling out a food traceability program designed to create a safer, more transparent supply chain for select food products.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.