Thu.Nov 30, 2023

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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Digital Doughnut

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for even some of them to use your web properties could be huge, including expanding your reach and improving web performance.

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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s , Cheetos and even Quaker , these brands have not only quenched our thirst and satiated our appetites; they have helped define our culture. The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and l

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So What Happens If Cigna Merges With Humana?

Forrester eCommerce

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business.

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Why Ecommerce Retailers Should Prioritize Link-Building

Retail TouchPoints

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush , more than 92% of sites that make it to the top 100 are using backlinks. They also confirmed that most sites without backlinks will never reach page one. If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue.

eCommerce 278
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The Evolving Retailer's Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfilment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfilment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for everyd

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Customer Obsession Awards — Nominations Wanted

Forrester eCommerce

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 243
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Party City Debuts New Online Party-Planning Marketplace in Las Vegas

Retail TouchPoints

Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.

Supplies 276

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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

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Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Forrester eCommerce

Digital-led and scaled customer success are often confused for each other. Learn the difference in this blog post.

Customer 221
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Investment Firm Acquires Rover Pet Care Marketplace

Retail TouchPoints

Online pet care marketplace Rover Group has been acquired by private equity funds managed by Blackstone in an all-cash transaction valued at approximately $2.3 billion. Rover was created to provide an alternative to relying on friends, family, neighbors and/or boarding facilities for pet care. Over the years, offerings on Rover have grown to include five core services addressing both daytime and overnight needs.

Books 263
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Musk’s Message Marks X’s Official Breakup With Big Brands

Forrester eCommerce

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”).

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace

Retail TouchPoints

Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. The unified shopping experience is being developed in partnership with experience innovation company Valtech and will be built on the Vtex commerce platform.

eCommerce 256
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Salesforce Now Available On AWS Marketplace

Forrester eCommerce

Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts.

Customer 221
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Hudson’s Bay Names Former President as New CEO

Retail TouchPoints

Hudson’s Bay has tapped Liz Rodbell, who had served as the retailer’s President from 2013 to 2017, as its new CEO and President, effective Dec. 1, 2023. In her previous stint with the company, Rodbell also was President of Lord & Taylor , following roles as EVP of Merchandising and Chief Merchant for both divisions of the company. Rodbell will replace Sophia Hwang-Judiesch, who is leaving the President post to pursue another opportunity.

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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Ebay Invests in Trading Card Company as Part of New Agreement

Retail TouchPoints

Ebay and COMC , which stands for Check Out My Collectibles, have entered a commercial agreement that includes an investment by Ebay in the trading card hobby marketplace. COMC employs nearly 300 people and has 200,000 square feet of distribution space to support its deep catalog and fulfillment capabilities. Recently Ebay has been sharpening its focus on enthusiasts , and in July 2023 the retailer opened its trading card vault to external submissions of high-end items that had not been purchased

Hobbies 162
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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 141
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VF Corp lays off 500 salaried employees amid turnaround

RetailDive

The job cuts come weeks after an activist investor demanded the conglomerate slash $300 million in expenses.

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How Topic Authority Impacts SEO

Practical eCommerce

Google's assesment of expertise and trust is critical in achieving top rankings. The post How Topic Authority Impacts SEO appeared first on Practical Ecommerce.

SEO 134
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Victoria’s Secret swings to $71M loss in Q3

RetailDive

A revamped loyalty program is delivering results, but the company’s marketing has become confusing, some analysts say.

Marketing 128
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The Pit Crew Approach: Data Ownership & Accountability in Driving Standards

Pivotree Blog

In the world of Formula One, victory hinges not just on speed but on precision and seamless teamwork. Imagine an F1 pit crew changing four tires in a mere two seconds, executing with flawless coordination. The parallels between this high-octane performance and effective data management might seem obscure, but the connection is strikingly clear when examining the critical concepts of accountability and ownership.

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Express CEO acknowledges merchandising missteps

RetailDive

Sales and comps fell at the company’s namesake banner and UpWest, but the Bonobos acquisition pushed overall sales up 5%.

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Kesslers London Announces Management-Led Acquisition

365 Retail

Kesslers London has recently undergone a management-led acquisition, transitioning from its previous ownership under the PFI Group. This acquisition represents a pivotal moment in the history of Kesslers London and Proportion London , setting the stage for a future aligned with the company’s long-term objectives. The management team’s decision to take ownership is indicative of their dedication to preserving the brand’s longstanding reputation for quality, creativity, and innov

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Best Buy to offer deliveries via DoorDash

RetailDive

The partnership marks the first national consumer electronics retailer available on the DoorDash marketplace.

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Starbucks Makes It Easier for Stores To Pause Mobile Ordering

RetailWire

Starbucks is adding a new internal feature that can be used to halt mobile orders.

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The Backroom: What’s the deal with EBITDA?

RetailDive

The earnings metric is widely used despite critics. But how does its usage vary across brands, and how much leeway do companies have with it?

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Detroit Wireless Charging Road Is the First in the Nation

RetailWire

Get ready to ride on the electrifying Detroit wireless charging road.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Burlington leans on inventory management to boost margins

RetailDive

After working through reserve stocks, the retailer has learned to increase merchandise turnover by distributing goods to stores more quickly.

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Rite Aid Closing Stores as a Result of Restructuring Efforts

RetailWire

Rite Aid is closing 31 additional stores on top of the 100 locations already planned to be closed.

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Lulus to open first retail store in years

RetailDive

The fashion company's space in California is 6,000 square feet and comes after the brand hosted a pop-up in the area.

Fashion 105
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Spirit Airlines Proposes Voluntary Exit Packages

RetailWire

The survivability of Spirit Airlines is currently up in the air.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.