Three Things Consumers Value More than Price When Choosing a Brand
Retail TouchPoints
NOVEMBER 26, 2024
Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy and the brands they buy them from. Certainly, the price is high among them. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions.
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