10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Forrester eCommerce
NOVEMBER 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
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Retail TouchPoints
NOVEMBER 14, 2023
The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current economic environment, 88% of small businesses indicate that they need support from customers in their communities. After all, 55% anticipate that Small Business Saturday will contribute significantly to their overall holiday sales this year.
Forrester eCommerce
NOVEMBER 14, 2023
This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
NOVEMBER 14, 2023
Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.
RetailDive
NOVEMBER 14, 2023
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
RetailDive
NOVEMBER 14, 2023
Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.
Retail TouchPoints
NOVEMBER 14, 2023
When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained 100 million active users over the course of two months. That made it the fastest-growing software application in human history. At first, conversation around the technology would have led you to believe its inventors had cured all of society’s ills.
Algopix
NOVEMBER 14, 2023
As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.
Retail TouchPoints
NOVEMBER 14, 2023
J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Practical eCommerce
NOVEMBER 14, 2023
Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.
Retail TouchPoints
NOVEMBER 14, 2023
Bal Harbour Shops , the Miami Beach-based luxury shopping destination, is bringing a curated pop-up experience to Raleigh, N.C., later this month. This is the first stop of a multi-city tour that also will include stops in Greenville, S.C. and various cities across Northwest and Southwest Florida. The Bal Harbour Shops Access Pop-up is a 17,000-square-foot “alfresco space” designed by LOT-EK that will house a selection of high-end fashion, jewelry and lifestyle brands, including Balmain and Tiff
RetailDive
NOVEMBER 14, 2023
After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.
Retail TouchPoints
NOVEMBER 14, 2023
Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.
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365 Retail
NOVEMBER 14, 2023
Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.
Retail TouchPoints
NOVEMBER 14, 2023
Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,
ESW
NOVEMBER 14, 2023
A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?
RetailWire
NOVEMBER 14, 2023
McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
RetailDive
NOVEMBER 14, 2023
A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.
CPC Strategy
NOVEMBER 14, 2023
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?
RetailDive
NOVEMBER 14, 2023
The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.
RetailWire
NOVEMBER 14, 2023
Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
RetailDive
NOVEMBER 14, 2023
Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.
RetailWire
NOVEMBER 14, 2023
Zelle is now prioritizing robust protection measures for its users against imposter scams.
RetailDive
NOVEMBER 14, 2023
Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.
RetailWire
NOVEMBER 14, 2023
Hyundai has joined Honda and Toyota to increase its factory workers' wages.
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B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s
RetailDive
NOVEMBER 14, 2023
Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.
365 Retail
NOVEMBER 14, 2023
AshbyCapital, a property investment management company, has announced the addition of four new retailers to the Kensington Arcade and Wrights Arcade in West London. This move introduces a new 2,252 sq ft flagship branch of Urban Greens. Urban Greens has selected Wrights Arcade in Kensington for its fourth London location, which will also be its first in the neighbourhood retail sector.
RetailDive
NOVEMBER 14, 2023
The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.
365 Retail
NOVEMBER 14, 2023
In a significant shift from its traditional direct-to-consumer business model, Avon , a global beauty giant with a 137-year history, is set to open its first physical stores in the UK. This move marks a pivotal transition for the brand, renowned for its door-to-door sales approach, as it ventures into bricks-and-mortar retail. Avon plans to establish several stores across the UK in the coming months.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
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