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Long practiced in emerging companies, product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow. Perhaps even more compelling than rapid growth is the lower cost of sales in PLG motions.
If you stop to think about it, we must be a little crazy to expect so many things from store associates today. We want them to be brand ambassadors. When your store is full of associates who love the brand and live it, they will draw in customers. Excellent brand ambassadors are like traffic magnets. Of course, they need to be product experts. They need to keep track of what’s new, what’s unique to their location and what just went on sale.
HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In this post, we'll dive into the biggest HubSpot pros and cons, breaking down its capabilities, the most significant limitations, and how it might support your company's goals.
Five Below has named Winnie Park, currently CEO of Forever 21 , to take the reins as its CEO, effective Dec. 16, 2024. Previous Five Below CEO Joel Anderson left the company to lead Petco in July 2024. In her new role, Park will work closely with COO Kenneth Bull, who has been serving as interim President and CEO since Andersons departure. Co-founder Thomas Vellios will continue as Chairman of the Five Below board and work with the executive team to drive the retailers strategic priorities.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine.
Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there. The suit, filed in the District’s Superior Court, alleges that in June 2022 Amazon made a secret internal decision to stop using its fleet of branded trucks to make Prime deliveries to DC zip cod
CRM continues to be a hot investment area for enterprises. Our data shows that close to 70% of organizations plan to increase their CRM investments over the next year. Why? Because CRM is at the heart of all customer operations that directly impact company revenue Emerging technologies are boosting its power.
CRM continues to be a hot investment area for enterprises. Our data shows that close to 70% of organizations plan to increase their CRM investments over the next year. Why? Because CRM is at the heart of all customer operations that directly impact company revenue Emerging technologies are boosting its power.
Amid increasing competition , handmade marketplace Etsy has announced a series of executive appointments and departures, aimed at advancing its mission to “ keep commerce human ” while putting the business back on a growth path. Kruti Patel Goyal, current CEO of Etsy subsidiary Depop and a long-time Etsy executive, has been appointed to the newly created role of President and Chief Growth Officer.
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If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their shoppers.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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National Lottery operator Allwyn has announced that Coldean Convenience in Brighton and Londis Solo Convenience Store in Glasgow have been crowned National Winners at its Local Retail Champions awards event.
The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist. The post Keywordless Search Ads Are Coming appeared first on Practical Ecommerce.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
This week's installment includes updates on virtual stores, tax management, cross-border commerce, circular packaging, sponsored products, product images, and more. The post New Ecommerce Tools: December 5, 2024 appeared first on Practical Ecommerce.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
The public is being urged to show support for small businesses this weekend as Small Business Saturday returns with a mission to deliver a vital boost for firms heading into another challenging winter.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Fraud is no longer just an occasional nuisance; its a costly threat. According to Juniper Research, financial losses were projected to exceed $48 billion in 2023. It’s no wonder, then, that brands with international DTC channels face unique challenges when it comes to managing fraud. Ecommerce fraud is an insidious adversary partly because fraudsters are becoming increasingly sophisticated, using tactics that can lead to severe financial losses and harm your brands reputation.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
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