Tue.Feb 06, 2024

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools.

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eCommerce brand strategies to win the Super Bowl | Profitero

Profitero

Over 100 million Americans tune in to the Super Bowl, and they spend a lot – $16.5 billion in 2023 alone. And with the addition of Taylor Swift already driving huge increases in viewership , it’s safe to say spending will rise this year. No other tentpole event is so heavily focused on brand identity, making this a unique opportunity for brands to shape their perception among consumers.

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516: How To Skyrocket A YouTube Channel To 180K Subs By IGNORING Best Practices With Rob Berger

My Wife Quit Her Job

Today I’m thrilled to have my good friend and mastermind buddy, Rob Berger on the show. Rob is the founder of Dough Roller, which is a top financial blog that he grew to 2 million visitors per year before he sold it for a large sum of money. After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. But the form that deflation has taken is still fairly surprising. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Super Bowl LVIII: Ratings, Rivalry, Love, And Advertising

Forrester eCommerce

$5.6 million. $6.5 million. $7.2 million. As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase.

Marketing 259
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Saks Introduces a New Category — Electric Cars

Retail TouchPoints

Saks , the ecommerce counterpart of Saks Fifth Avenue , has launched a new partnership with luxury electric vehicle company Lucid across its website and stores. Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. (Image courtesy Lucid) Lucid now has a dedicated landing page and a homepage feature on Saks.com.

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More Trending

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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb. 7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section.

Fashion 272
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TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully

Forrester eCommerce

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent. Regardless, tech leaders at these organizations are expected to adopt new technologies and maintain differentiation in the market, all while grappling with a shortage of skilled talent.

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Gap Taps Design Star Zac Posen to ‘Reinvigorate Our Storied Brands’

Retail TouchPoints

Zac Posen [Photo by Mario Sorrenti] Gap Inc. has named designer Zac Posen as its EVP and Creative Director as well as Chief Creative Officer (CCO) at Old Navy. Posen’s 25 -year career has included designing red carpet couture, ready-to-wear, accessories, costume design and more. “I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc.,” said Richard Dickson , President and CEO of Gap Inc. in a statement.

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Marketers: Choose GenAI Progress Over Perfection

Forrester eCommerce

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

Marketing 221
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Pop Mart Picks Los Angeles for its Two Newest Stores

Retail TouchPoints

Pop Mart , the designer toy and entertainment brand, is opening two permanent stores in Los Angeles as it continues its U.S. expansion. The brand strategically selected LA because of its growing fan following on the west coast, and will use the stores to give collectors access to exclusive produce releases, limited-edition products and unexpected collaborations.

Vend 263
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Health Plans: Unlock Success In Member Engagement

Forrester eCommerce

Amid a competitive healthcare landscape and younger generations’ increasing skepticism toward health insurers, health plans must reimagine their engagement approach to foster loyalty, trust, and connection with their members.

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Ecommerce Product Releases: February 6, 2024

Practical eCommerce

This week's updates address AI-powered shopping, fulfillment, local marketing, website builders, and video advertising. The post Ecommerce Product Releases: February 6, 2024 appeared first on Practical Ecommerce.

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Zac Posen is Gap Inc.’s latest hire in a long line

RetailDive

The designer, known for his women’s dresses, joins a team tasked with “brand reinvigoration and greater cultural relevance,” the company said.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Walmart Wants More Employee Ownership in the Company

RetailWire

Walmart has made two shifts that will create a simpler path for employees to own company shares.

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H&M’s new store concept features a secondhand shop-in-shop

RetailDive

The location, in New York City’s SoHo neighborhood, contains the brand’s first “Pre-Loved” shop-in-shop in North America.

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Retail C-Suite Moves: Kroger, Batteries Plus, Sweetgreen

RIS News

Kroger is on the hunt for a new CFO, Batteries Plus names a chief development officer, and Sweetgreen appoints a COO.

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Natura & Co. explores separation from Avon

RetailDive

If approved, the move would create two separately managed, publicly traded beauty companies.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Filshill appoints Snappy Shopper for quick commerce growth in convenience

TalkingRetail

JW Filshill has appointed Snappy Shopper as a partner to fulfil its e-commerce solutions in its Scotland and north-east England store estate via Snappy Marketplace – Snappy Group’s white-label grocery delivery app and website.

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Estée Lauder to cut up to 5% of positions in restructuring plan

RetailDive

The layoffs come as sales fell 7% in the second quarter and the beauty company refocuses around driving sustainable profitability.

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National Frozen Yogurt Day: Discounts and Offers

RetailWire

National Frozen Yogurt Day, scheduled for Feb. 6, is recognized by various companies that offer discounts and deals on their frozen yogurt products. These are some of the promotions you might find interesting.

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Solo Brands appoints Vitamin Shoppe exec as new CFO

RetailDive

The leadership swap comes after Solo replaced its CEO and lowered its revenue guidance for 2023 following disappointing sales.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Rizo-López Foods Recalls Dairy Products Nationwide

RetailWire

Rizo-López Foods, Inc. (RLF), known for delivering dairy products across the nation, has issued a significant recall voluntarily. This sudden move is due to a potential contamination with the Listeria monocytogenes organism in its products.

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New Balance introduces resale platform

RetailDive

The footwear company partnered with Archive to launch Reconsidered as part of a larger sustainability initiative.

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McDonald’s Middle East Troubles: Sales Stumble From Boycotts

RetailWire

McDonald's has been struggling a bit lately, particularly in the Middle East. The fast-food giant's quarterly report from 2023 showed that its sales are growing at a snail's pace in this region.

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Spanx names CEO

RetailDive

Cricket Whitton, who was most recently the company’s chief growth officer and helped lead its digital transformation, will step into the role.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Zac Posen Takes the Creative Helm at Gap Inc. and Old Navy

RetailWire

Gap Inc. has confirmed the appointment of fashion designer Zac Posen as the executive vice president and creative director of Gap Inc., as well as the chief creative officer of Old Navy.

Fashion 59
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KitKat Chunky White and Lotus Biscoff reunite

TalkingRetail

After a successful run last year, the bar will hit all stores nationwide in February.

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Meta Pushes To Label AI Images on Social Media Sites

RetailWire

Meta will begin detecting and labeling images generated by other companies' artificial intelligence services using a set of invisible markers built into the files, according to Nick Clegg, president of global affairs.

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Card spending growth shows consumer confidence despite post-Christmas slowdown

TalkingRetail

Consumer card spending grew 3.1 per cent year-on-year in January – less than the latest CPIH* inflation rate of 4.2%, yet higher than December’s growth of 2.3%.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.