Digital Doughnut

DECEMBER 29, 2023

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to launch sales of its products and initiates advertising with the goal of “sales” — this is logical and natural. However, just as accounting transitions from a notebook to a huge Google/Excel spreadsheet, advertising also needs to move from basic sales acquisition to broader and more amb

Operations 52

Operations 52

Retail TouchPoints

DECEMBER 29, 2023

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. With the growing popularity of the ‘athleisure’ trend, brought on by a renewed focus on both comfort and style, sneakers and sportswear look set to dominate retail for years to come.

Apparel 284

Apparel eCommerce Fulfillment Order Fulfillment 284

Forrester eCommerce

DECEMBER 29, 2023

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

Improvements 259

Improvements Customer Experience Customer Customer Loyalty 259

RetailDive

DECEMBER 29, 2023

To address the rising cost of returns, 44% of retailers have increased return or restocking fees, according to CBRE and Optoro.

Consumer 124

Consumer Retail 124

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Practical eCommerce

DECEMBER 29, 2023

To David Perell, writers and readers are thinkers and doers. The post Help for Mediocre Writers appeared first on Practical Ecommerce.

eCommerce 119

eCommerce 119

RetailWire

DECEMBER 29, 2023

The college football bowl season of 2023 marked the continuation of unique post-game celebrations involving food items.

Games 98

Games Food and Beverages 98

RetailWire

DECEMBER 29, 2023

This weekend, San Diego will be brimming with automotive enthusiasm as the San Diego International Auto Show rolls into town.

Automotive 59

Automotive 59

RetailWire

DECEMBER 29, 2023

BlendJet Inc., a reputable name in the industry, has announced a recall affecting approximately 4.8 million portable blenders. These blenders were previously sold in prominent retail outlets such as Costco, Target, and Walmart. This recall follows an alarming number of reports regarding malfunctions, including blades detaching, overheating, and in some cases, even fires.

Retail 59

Retail 59

RetailWire

DECEMBER 29, 2023

Bluesky, the decentralized, invite-only social network built on open-source protocol, announced that it is expanding its offering with a new integrated video and music player for links as well as a new "hide post" feature.

Social Media 59

Social Media 59

RetailWire

DECEMBER 29, 2023

As we witness a major change in the entertainment landscape, the biggest names in streaming services have marked 2023 with extensive changes to their pricing plans, especially their ad-free bundles.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

RetailWire

DECEMBER 29, 2023

Francoise Bettencourt Meyers lands as the 12th richest person in the world and the first woman to amass a fortune worth $100 billion.

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52

RetailWire

DECEMBER 29, 2023

Archetype, a prominent media company run by private equity firm Regent LP, has recently acquired the business news streaming platform Cheddar News.

Mobile 52

Mobile 52

RetailWire

DECEMBER 29, 2023

The Google privacy lawsuit reached a recent settlement and underscores the importance of user privacy and the ongoing debate surrounding it.

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52

RetailWire

DECEMBER 29, 2023

A popular medicine used to treat asthma will disappear from pharmacy shelves at the beginning of 2024.

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45

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Operations

RetailWire

DECEMBER 29, 2023

U.S. fast-food chains are keen to expand to reach China's large population.

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