Tue.Jul 30, 2024

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Missing Product Goals? A Gap Between Product Management and Product Marketing Could be the Culprit

Forrester eCommerce

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

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Unionized Virginia Costco Employees Vote to Strike

Retail TouchPoints

In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.

Mobile 334
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How Pool Water Monitoring Systems Could Save Lives with Ravi Kurani of Sutro - EP006

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ravi Kurani of MySutro.com In this episode of eCommerce Masters, host Ethan Giffin interviews Ravi Kurani, founder of Sutro, a company that creates robotic water diagnostics devices for swimming pools. Kurani shares his journey from pool boy to entrepreneur, developing a high-tech solution for pool maintenance.

eCommerce 330
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549: Big Tech Is Squeezing Your Business Dry (And What To Do About It)

My Wife Quit Her Job

Amazon sucks right now, Ebay sucks right now, Etsy sucks, Facebook sucks, Instagram sucks, Google sucks. Every big tech company continues to deteriorate in front of our eyes every single day. All of these services that we use to start a business, advertise and sell online are worse than you think, and here’s what you need to do about it. What You’ll Learn The Pattern Of Big Tech The Number 1 Lesson I’ve Learned Over The Years How To Deal With Change Sponsors SellersSummit.com –

eCommerce 296
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Blue Jeans Go Green: Target Launches Denim Take-Back

Retail TouchPoints

From Aug. 4-10, Target will accept up to five used denim items in exchange for a 20% discount code on new denim apparel purchases, delivered via its Target Circle loyalty program. The offer, which must be redeemed by Aug. 10, covers apparel in any condition and from any manufacturer, including both Target-owned brands and national brands like Levi’s.

Apparel 279
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Two SAP Board Executives Depart Abruptly : What It Means

Forrester eCommerce

Today, SAP announced the resignation of two of its Board Members – Julia White and Scott Russell, with both of their departure dates slated for August 31st.

Other 243

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Erstellung einer Zero-Trust-Roadmap: Ein praktischer Leitfaden

Forrester eCommerce

Erfolgreiche Zero-Trust-Implementierungen müssen einige grundlegende organisatorische und technologische Probleme angehen, bevor sie ehrgeizige Transformationsprojekte in Angriff nehmen können. Lernen Sie drei häufige Probleme kennen, die Sie während Ihrer Zero Trust-Implementierung angehen müssen.

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Stop Waiting on Advertising. New Products Should Fly off the Shelf. 

Retail TouchPoints

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — yet it’s a reality facing many retailers. Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In fact, more than 90% of new products fail to significantly impact sales. (Womp.) This unfortunate statistic can’t be blamed solely on poor research methods or an over-emphasis on awareness-driving tactics.

Consumer 263
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Not-So-Open Skies: Southwest Makes Historic Change

Forrester eCommerce

As someone who has shuttled between two continents I’ve called home for a few decades now, and as an erstwhile management consultant with a portfolio of global clients, I’ve clocked in the vicinity of five million airline miles.

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Using Bloomreach & Zero Party Data To Build Stronger Customer Connections

Groove

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data. But what is zero party data, and why is zero party data collection so important?

Customer 195
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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GDSN Data Pool Best Practices To Drive Success | Salsify

Salsify

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often fallen short — many data pools serve only specific markets, are overly technical, or otherwise introduce complexities.

Marketing 158
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eCommerce Semantic Search: How Bloomreach Transforms Online Product Discovery

Groove

When businesses speak about using semantic search, they refer to improving their ability to understand user intent and interests behind a search. The better the search engine and websites can anticipate the reason for a search, the easier it becomes to deliver highly relevant search results. Bloomreach uses a highly effective recall system and algorithm that does an excellent job of putting semantic search to work for businesses.

eCommerce 195
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The Art of Retail: Pop Mart Opens New Store at the Louvre as Olympics Kick Off

Retail TouchPoints

Collectibles brand Pop Mart has opened its fourth Parisian store in the Louvre just in time for the Paris 2024 Olympics. Opened on July 27, 2024, the day after the Olympics opening ceremony — which ranged across a number of iconic Paris locations, including the Louvre — the new store is located in the Carrousel du Louvre, near the museum’s secondary entrance and iconic glass pyramid.

Arts 147
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The Power of eCommerce Personalization with Bloomreach: Features and Benefits

Groove

Customers want to feel as though you appreciate them as individuals. They do not want to feel as though they are just one of the crowd. When customers encounter your brand online, they want to know if you can address their specific needs. Bloomreach offers businesses immense capabilities in personalizing the eCommerce experience , helping businesses better engage these customers.

eCommerce 195
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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55% of Gen Z have made an online purchase while browsing social media

RetailDive

A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery.

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Using Bloomreach SEO for eCommerce: Features, Myths, and Solutions

Groove

Worldwide, eCommerce has reached an incredible $6.3 trillion in value. Customers appreciate the convenience and flexibility of shopping online. They can look at various products and brands and compare their options until they find what they want. For businesses to tap into this market, they need to make sure their products show up on the SERP when customers conduct a search, which is why SEO plays a critical role in modern eCommerce.

SEO 195
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Beyond ‘remains in the red’ as it prepares to relaunch Zulily

RetailDive

The company said it hit its Q2 revenue target and improved its bottom line, but sales are in decline.

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What is Bloomreach? Top 5 Things You Need to Know

Groove

Businesses navigating the competitive eCommerce landscape need to find ways to stand out from the competition. When customers make a search online, they want to find products that understand their user intent and context. When businesses have this level of understanding, they return accurate, helpful results to these users and bring in more customers for themselves.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Joann CFO out amid leadership revamp

RetailDive

The crafts retailer, fresh out of bankruptcy, has brought on new executives in tech, operations and merchandising.

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3-Tiered Index Hints SEO Link Value

Practical eCommerce

Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier. The post 3-Tiered Index Hints SEO Link Value appeared first on Practical Ecommerce.

SEO 117
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How return policies fit into retail customer experience

RetailDive

No-questions-asked return policies have fallen by the wayside for retailers. Just ask L.L. Bean.

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Independent retailers can now sell scratchcards online through Snappy Shopper platform       

TalkingRetail

Allwyn has partnered with online home delivery platform provider, Snappy Shopper, to enable independent National Lottery retailers to sell Scratchcards online for the first time.

Retail 115
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Amazon responsible for hazardous items sold by third-party sellers, federal agency says

RetailDive

The U.S. Consumer Product Safety Commission said the e-commerce giant, as a distributor of products that don’t meet safety standards, bears responsibility for their recall.

eCommerce 116
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New Ecommerce Tools: July 30, 2024

Practical eCommerce

New releases this week include tools for AI-powered content creation, automated deliveries, shoppable video, website speed, logistics, and sustainable packaging. The post New Ecommerce Tools: July 30, 2024 appeared first on Practical Ecommerce.

eCommerce 114
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Saks Off 5th shakes up merchandising team

RetailDive

After chief merchant Mara Sirhal left for QVC, the off-pricer, involved in a proposed merger with Neiman Marcus, reevaluated its leadership structure.

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Pizza Hut Japan Launches New Collaboration With Tamagotchi, Featuring Pink-Dough Pizza

RetailWire

Pizza Hut's new unique collaboration is sure to entice customers.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Meati Foods new CCO, CEO look to avoid plant-based pitfalls

RetailDive

The mycelium-based meat maker is looking to go back to its roots and nail down its messaging in a burgeoning category.

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These Are the Worst Foods To Order at Subway

RetailWire

A Subway employee tips off its customers.

Customer 110
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How Third-Party Affiliate Verification Undercuts Marketing ROI

SheerID

Learn about the hidden costs of using an affiliate to verify your community-based offers and how using an open verification platform instead can drive better results.

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Tesla Recalls Nearly 2 Million Vehicles Due to Hood Issue

RetailWire

Tesla is initiating a significant recall of approximately 1,849,638 vehicles due to a software glitch affecting the hood latch assembly.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.