Tue.Jul 30, 2024

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Missing Product Goals? A Gap Between Product Management and Product Marketing Could be the Culprit

Forrester eCommerce

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

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Unionized Virginia Costco Employees Vote to Strike

Retail TouchPoints

In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.

Mobile 333
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How Pool Water Monitoring Systems Could Save Lives with Ravi Kurani of Sutro - EP006

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ravi Kurani of MySutro.com In this episode of eCommerce Masters, host Ethan Giffin interviews Ravi Kurani, founder of Sutro, a company that creates robotic water diagnostics devices for swimming pools. Kurani shares his journey from pool boy to entrepreneur, developing a high-tech solution for pool maintenance.

eCommerce 318
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549: Big Tech Is Squeezing Your Business Dry (And What To Do About It)

My Wife Quit Her Job

Amazon sucks right now, Ebay sucks right now, Etsy sucks, Facebook sucks, Instagram sucks, Google sucks. Every big tech company continues to deteriorate in front of our eyes every single day. All of these services that we use to start a business, advertise and sell online are worse than you think, and here’s what you need to do about it. What You’ll Learn The Pattern Of Big Tech The Number 1 Lesson I’ve Learned Over The Years How To Deal With Change Sponsors SellersSummit.com –

eCommerce 296
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Saks Shifts San Francisco Store to Appointment-Only in Response to Area Crime

Retail TouchPoints

Saks Fifth Avenue is switching its downtown San Francisco location to an appointment-only format beginning Aug. 28 in what is believed to be a first for a department store. The move was reportedly prompted in large part by a rash of crime and a resulting decline in foot traffic in the Union Square shopping district where the store is located. The same circumstances already have prompted the closure of nearly 40 other retailers’ stores, including Macy’s , Anthropologie and Nordstrom.

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Two SAP Board Executives Depart Abruptly : What It Means

Forrester eCommerce

Today, SAP announced the resignation of two of its Board Members – Julia White and Scott Russell, with both of their departure dates slated for August 31st.

Other 243

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Erstellung einer Zero-Trust-Roadmap: Ein praktischer Leitfaden

Forrester eCommerce

Erfolgreiche Zero-Trust-Implementierungen müssen einige grundlegende organisatorische und technologische Probleme angehen, bevor sie ehrgeizige Transformationsprojekte in Angriff nehmen können. Lernen Sie drei häufige Probleme kennen, die Sie während Ihrer Zero Trust-Implementierung angehen müssen.

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Stop Waiting on Advertising. New Products Should Fly off the Shelf. 

Retail TouchPoints

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — yet it’s a reality facing many retailers. Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In fact, more than 90% of new products fail to significantly impact sales. (Womp.) This unfortunate statistic can’t be blamed solely on poor research methods or an over-emphasis on awareness-driving tactics.

Consumer 252
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Not-So-Open Skies: Southwest Makes Historic Change

Forrester eCommerce

As someone who has shuttled between two continents I’ve called home for a few decades now, and as an erstwhile management consultant with a portfolio of global clients, I’ve clocked in the vicinity of five million airline miles.

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Using Bloomreach & Zero Party Data To Build Stronger Customer Connections

Groove

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data. But what is zero party data, and why is zero party data collection so important?

Customer 195
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Art of Retail: Pop Mart Opens New Store at the Louvre as Olympics Kick Off

Retail TouchPoints

Collectibles brand Pop Mart has opened its fourth Parisian store in the Louvre just in time for the Paris 2024 Olympics. Opened on July 27, 2024, the day after the Olympics opening ceremony — which ranged across a number of iconic Paris locations, including the Louvre — the new store is located in the Carrousel du Louvre, near the museum’s secondary entrance and iconic glass pyramid.

Arts 147
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eCommerce Semantic Search: How Bloomreach Transforms Online Product Discovery

Groove

When businesses speak about using semantic search, they refer to improving their ability to understand user intent and interests behind a search. The better the search engine and websites can anticipate the reason for a search, the easier it becomes to deliver highly relevant search results. Bloomreach uses a highly effective recall system and algorithm that does an excellent job of putting semantic search to work for businesses.

eCommerce 195
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GDSN Data Pool Best Practices To Drive Success | Salsify

Salsify

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often fallen short — many data pools serve only specific markets, are overly technical, or otherwise introduce complexities.

Marketing 143
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The Power of eCommerce Personalization with Bloomreach: Features and Benefits

Groove

Customers want to feel as though you appreciate them as individuals. They do not want to feel as though they are just one of the crowd. When customers encounter your brand online, they want to know if you can address their specific needs. Bloomreach offers businesses immense capabilities in personalizing the eCommerce experience , helping businesses better engage these customers.

eCommerce 195
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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55% of Gen Z have made an online purchase while browsing social media

RetailDive

A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery.

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Using Bloomreach SEO for eCommerce: Features, Myths, and Solutions

Groove

Worldwide, eCommerce has reached an incredible $6.3 trillion in value. Customers appreciate the convenience and flexibility of shopping online. They can look at various products and brands and compare their options until they find what they want. For businesses to tap into this market, they need to make sure their products show up on the SERP when customers conduct a search, which is why SEO plays a critical role in modern eCommerce.

SEO 195
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Beyond ‘remains in the red’ as it prepares to relaunch Zulily

RetailDive

The company said it hit its Q2 revenue target and improved its bottom line, but sales are in decline.

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What is Bloomreach? Top 5 Things You Need to Know

Groove

Businesses navigating the competitive eCommerce landscape need to find ways to stand out from the competition. When customers make a search online, they want to find products that understand their user intent and context. When businesses have this level of understanding, they return accurate, helpful results to these users and bring in more customers for themselves.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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3-Tiered Index Hints SEO Link Value

Practical eCommerce

Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier. The post 3-Tiered Index Hints SEO Link Value appeared first on Practical Ecommerce.

SEO 120
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Joann CFO out amid leadership revamp

RetailDive

The crafts retailer, fresh out of bankruptcy, has brought on new executives in tech, operations and merchandising.

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New Ecommerce Tools: July 30, 2024

Practical eCommerce

New releases this week include tools for AI-powered content creation, automated deliveries, shoppable video, website speed, logistics, and sustainable packaging. The post New Ecommerce Tools: July 30, 2024 appeared first on Practical Ecommerce.

eCommerce 113
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How return policies fit into retail customer experience

RetailDive

No-questions-asked return policies have fallen by the wayside for retailers. Just ask L.L. Bean.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Independent retailers can now sell scratchcards online through Snappy Shopper platform       

TalkingRetail

Allwyn has partnered with online home delivery platform provider, Snappy Shopper, to enable independent National Lottery retailers to sell Scratchcards online for the first time.

Retail 111
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Amazon responsible for hazardous items sold by third-party sellers, federal agency says

RetailDive

The U.S. Consumer Product Safety Commission said the e-commerce giant, as a distributor of products that don’t meet safety standards, bears responsibility for their recall.

eCommerce 116
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These Are the Worst Foods To Order at Subway

RetailWire

A Subway employee tips off its customers.

Customer 110
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Saks Off 5th shakes up merchandising team

RetailDive

After chief merchant Mara Sirhal left for QVC, the off-pricer, involved in a proposed merger with Neiman Marcus, reevaluated its leadership structure.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Tesla Recalls Nearly 2 Million Vehicles Due to Hood Issue

RetailWire

Tesla is initiating a significant recall of approximately 1,849,638 vehicles due to a software glitch affecting the hood latch assembly.

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Meati Foods new CCO, CEO look to avoid plant-based pitfalls

RetailDive

The mycelium-based meat maker is looking to go back to its roots and nail down its messaging in a burgeoning category.

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IKEA Focuses on Sleepeasy With New Pop-Up Event

RetailWire

IKEA U.S. is making new strides in the furniture retail market by launching The IKEA Sleepeasy, an immersive pop-up event that will take place in New York in August.

Events 104
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How Third-Party Affiliate Verification Undercuts Marketing ROI

SheerID

Learn about the hidden costs of using an affiliate to verify your community-based offers and how using an open verification platform instead can drive better results.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s