Mon.Aug 05, 2024

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Why Is Demand Marketing An Obstacle To Its Own Success?

Forrester eCommerce

Organization's must stop working in silos and align their marketing, sales and customer success strategies to one thing - buyer needs. A unified Frontline Marketing approach will enhance customer experiences, drive growth, and ensure marketing efforts contribute meaningfully to the revenue process.

Marketing 259
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How AI and LLMs Are Ushering in a New Era of Conversational Commerce

Retail TouchPoints

With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15 or even 10 years ago. Logistically slower, disorganized, impersonal and oftentimes insecure, it’s remarkable how exponentially better it’s gotten in the past decade. Of course, the online shopping experience has been distinctly digital at every point in its history.

Live Chat 278
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Upsellit and Admitad Announce Integration Partnership

UpSellIt

Upsellit and Admitad Announce Integration Partnership Upsellit is excited to announce its integration partnership with Admitad , a premier partner marketing platform. This partnership combines Upsellit’s advanced conversion rate optimization (CRO) solutions with Admitad’s extensive network of affiliates, allowing businesses to experience a seamless flow from visitor acquisition to conversion.

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ThredUp Makes Thrifting Easier with New AI Tools

Retail TouchPoints

Many consumers love thrifting because they enjoy the treasure hunt experience, especially in physical stores. With shelves stocked high and clothing racks packed tight, one might never know what they’re going to find and ultimately buy. But online shoppers tend to expect just a bit more guidance, which is why ThredUp has unveiled a suite of new AI-powered shopping tools designed to make finding unique fashion finds faster and easier.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to win over customers in inflationary times. Hint: It’s not just about price.

RetailDive

Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.

Customer 134
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Ikea Unveils New Sleep Range with NYC ‘Sleepeasy’ Experience

Retail TouchPoints

A century ago when Prohibition was the law, you needed a special password to get into an NYC speakeasy, but there’s no tough guy at the door to keep you out of the Ikea Sleepeasy from Ikea U.S. The pop-up, located at 51 Crosby Street in SoHo, will include everything from mattresses and comforters to temperature-regulating bedding and air purifiers, and it will be open to the public Aug. 8-11 and Aug. 15-18, 2024.

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Paper Store POS Upgrade Untethers Associates, Boosts Productivity

Retail TouchPoints

The Paper Store promises top-notch customer service in its 100+ brick-and-mortar stores, with associates helping shoppers choose from its widely varied assortment of apparel, accessories, jewelry, water bottles and even packaged food from Stonewall Kitchen (along with paper, pens and school supplies, of course). But a legacy point-of-sale (POS) system that lacked any kind of mobile functionality tied too many associates to cash wrap workstations — a major source of inefficiency during ongoing la

POS 264
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SEO Aspects of Content Syndication

Practical eCommerce

Publishers who syndicate their content can drive referral traffic and raise brand visibility. The tactic does little for search engine optimization, however. The post SEO Aspects of Content Syndication appeared first on Practical Ecommerce.

SEO 123
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JD Expands Nike Loyalty Program to U.S.

Retail TouchPoints

JD , formerly known as JD Sports , has extended its partnership with the Nike Connected Membership program to the U.S., making JD the first global partner for the rewards program following its launch in Europe. JD’s U.S. customers will gain access to select member-only footwear and apparel when they link their JD STATUS and Nike Membership accounts through JD’s mobile app or website.

Apparel 263
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FTC chair presses for investigation into high grocery prices

RetailDive

Lina Khan said an inquiry would “shed light” on why food prices and grocers’ profits have stayed elevated even as inflation has come down.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis

Retail TouchPoints

E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit with three of Pagonis’ favorite E.l.f. Beauty products. Each item comes with a scannable QR code that links to an audio recording of Pagonis describing the product, including finish and application tips — a “beauty hack” used by Pagonis as a blind beauty lover seeking greater accessibility.

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EBay’s AI investments fuel streamlined experiences for buyers and sellers

RetailDive

Tools like Shop the Look help buyers find inspiration by showing multiple items together, while Magical Listing streamlines the listing process for sellers.

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Wendy’s Bets on Breakfast To Get Past Q2 Earnings Slump

RetailWire

Wendy's didn't reach its Q2 earnings expectations, and the company is hoping that its breakfast strategy will turn the proverbial ship around.

Shipping 115
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REI lays off 7 employees as it reorganizes experiences division

RetailDive

The outdoor retailer said the cuts, which are the latest in a string of layoffs at the company, are part of an “evolving business strategy.

Outdoor 115
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Shake Shack CEO Says Drive-Thru Wait Times Are Too Long

RetailWire

Shake Shack CEO Rob Lynch says the wait is twice as long as it should be.

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Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

RetailDive

Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s fall collection on Pinterest.

Consumer 111
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Jack in the Box Expands to Chicago Ahead of Q2 Earnings Call. Here’s What To Expect

RetailWire

Jack in the Box will announce its earnings by close of market tomorrow.

Marketing 110
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Mercari opens first physical store in Los Angeles

RetailDive

Mercari on Melrose includes a spot for sellers to list items, a dedicated DIY and events space, and a partner pop-up area.

Events 110
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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ASICS Releases ‘City of Lights’ Pack Inspired by Paris During the Olympics

RetailWire

For the 2024 Paris Olympics closing, ASICS is releasing a limited "City of Lights" Pack of its GEL-Quantum 360 VIII sneakers.

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Amazon moves up Black Friday inventory deadline for sellers

RetailDive

The e-commerce giant wants products in a week earlier than in 2023 as it looks to maintain fast Prime delivery speeds during its busiest time of year.

eCommerce 105
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‘Shark Tank’ Alum Wins Big at Target With Sustainable Diaper Brand Kudos

RetailWire

A new mother found success with an idea for a better diaper in a market saturated with plastic items.

Marketing 105
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Cracking the Logistics Code for Brands Selling in Asia

ESW

In today’s global market, the opportunity for brands to expand into Asia is immense. With its booming economies and growing middle class, Asia represents a goldmine for businesses. However, navigating the logistics landscape in this diverse region can be a daunting task. Understanding these challenges is crucial for ensuring smooth operations and keeping your customers satisfied.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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CrowdStrike Denies Fault for Delta Flight Cancellations

RetailWire

In the aftermath of the software outage, CrowdStrike claimed that "Delta Air Lines had rejected on-site help," according to CNBC. The software company also denied responsibility for the widespread flight cancellations.

Travel 105
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We’re on a road to nowhere

Steve Dennis

The reasons that iconic, once-vibrant brands fail are varied and in some cases complex. But an argument could be made that because they existed and thrived long before digital disruption became a force, they had plenty of time to address the problems that led to their demise. The organizations that are struggling to survive today—or those that will soon find themselves gasping for air—have no such luxury.

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Snickers Maker Mars in Talks To Buy Eggo’s Kellanova

RetailWire

Packaged food giant Mars, whose candy brands include M&M's and Snickers, is reportedly in talks to buy Kellanova, the maker of food products such as Cheez-It, Eggo, and Pringles.

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40 Top Brands Announce Exclusive Back-to-School Student Offers

SheerID

SheerID teams up with leading retail brands to help students start the new school year with exclusive offers and deals.

Retail 78
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Booker and Snappy Shopper drive new strategic delivery partnership

TalkingRetail

Booker has announced a strategic partnership with home delivery service, Snappy Shopper, to help drive trade within Booker’s retail arm. The wholesaler works with independent retail customers trading under brands including Premier and Londis, supporting them to grow their business.

Retail 69
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38 Top Brands Announce Exclusive Back-to-School Teacher Offers

SheerID

SheerID teams up with leading retail brands to help teachers start the new school year off right with exclusive offers and deals.

Retail 78
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Where Did All the Quiznos Go? They’re Making a Comeback – Sort Of

RetailWire

Quiznos was a popular sandwich chain in the 1990s, competing with Subway in many markets.

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UK Riots: Help and support available for retailers and colleagues

TalkingRetail

The past few days have seen riots sweep across various towns and cities in the UK, where many refugees, ethnic minorities, businesses, public buildings, the police, and the media have been targeted for violence and abuse.

Retail 59
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.