Tue.Nov 12, 2024

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563: Email Marketing Hacks To Drive Engagement and Sales

My Wife Quit Her Job

Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales. What You’ll Learn How to keep your open rate high How to drive sales with every send How to keep your subscriber engaged with your list Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 156
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AI Readiness Is Already High In Advanced Frontline Marketing Teams

Forrester eCommerce

Are you bullish on AI’s potential to transform the way frontline B2B marketers work? My research found that frontline marketing leaders in B2B organizations are very bullish.

B2B 284
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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. The result? Static shelves are morphing into dynamic, interactive shopping hubs, bridging the physical-digital divide in retail.

Gifts 274
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If You’re Not Using Data Pipeline Management (DPM) For Security And IT, You Need To 

Forrester eCommerce

Data ingestion into the SIEM is too expensive. In fact, it’s so expensive that, “How do we reduce our SIEM ingest costs?” is one of the top inquiry questions I get from Forrester clients. And the problem is not new – security leaders have struggled with managing their SIEM budget for over a decade.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Office Depot Partners with Grubhub for Delivery From 800+ Stores

Retail TouchPoints

Grubhub has added its first office supplies retailer, Office Depot , for on-demand delivery of 6,000+ items from more than 800 stores across 42 states. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders. The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery.

Supplies 162
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Everything is getting more expensive – BI is no exception

Forrester eCommerce

When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot. Why?

Customer 221

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Smart Manufacturing On A Shoestring

Forrester eCommerce

Data Determines Adaptive Manufacturing Destiny Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.

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That’s Shoe Biz: Zappos and Allbirds Sponsor Shoe Swap During NYC Marathon

Retail TouchPoints

Running a marathon, no matter when you finish, is an athletic feat to be admired. But what about those standing by to cheer on the runners? Don’t they deserve some support? The folks at Allbirds and Zappos thought so, and so was born a Comfort Zone activation during the recent New York City Marathon, located in Williamsburg, Brooklyn between miles seven and eight of the course.

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Better Your Brand Measurement With These Best-In-Class Providers

Forrester eCommerce

If you’re looking to implement a new program or fine-tune your existing brand measurement, we have both bad news and good news for you. The bad news is that compared with most financial, transactional, and operational metrics, brand is notoriously difficult to pin down and hence eludes easy measurement.

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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools. With these new experiences, Pinterest said it hopes to “bridge the gap between digital window shopping and real-world transactions” by helping users find the perfect gift, create personalized shoppable wish lists, and share and shop their gift ideas all in one place.

Gifts 147
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Three Critical Steps Frontline Marketers Must Take To Support Pipeline Progression

Forrester eCommerce

What’s keeping you from hitting your revenue goals? We’ve heard from many B2B clients that they’ve been qualifying opportunities for sales but that these deals aren’t progressing through to closed-won. This isn’t a sales problem — it’s a business problem, one that all revenue-responsible teams must help tackle.

B2B 195
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Meta Debuts Experiential LA Pop-Up for its Ray-Ban Smart Glasses

Retail TouchPoints

Meta has opened a pop-up shop in Los Angles dedicated to its Ray-Ban smart glasses. Called the Meta Lab , the experiential store concept first debuted at Meta’s Connect conference for developers in late September; now the Melrose Ave. LA pop-up is bringing the experience to the public through Dec. 31, 2024. Image courtesy Meta The LA store is part of a three -part test-and-learn strategy for the retail concept, which began with the Connect pop-up and continues with the limited time LA store.

Workshop 147
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Ecommerce Personalization: What Is Zero-Party Data? | Salsify

Salsify

First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw zero-party data into the mix, it’s enough to make your head spin.

eCommerce 127
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Harrods Enhances Global Ecommerce with Localized Experiences

Retail TouchPoints

Iconic British department store Harrods has partnered with the Global-e international ecommerce platform to improve its online operations in more than 200 markets worldwide and offer customers elevated, localized shopping experiences. Key features of the Global-e platform that Harrods will be taking advantage of include: Browsing and payment in local currencies; A wide range of local and alternative payment methods; Attractive shipping offerings; Advanced duty and tax calculations and prepayment

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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DPD Launches UK’s First Multi-Compartment Autonomous Locker Robot

365 Retail

DPD has become the first UK parcel delivery company to deploy Ottonomy’s multi-compartment, fully autonomous ‘Locker’ robot, Ottobot. Larger than DPD’s existing autonomous delivery robots, Ottobot has a maximum payload of 70kg, eight separate compartments that can carry parcel of varying sizes and can also facilitate collections. The robot features four-wheel powered swerve drive with independent steering and suspension, which provides maximum manoeuvrability. while multiple se

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Hurricane prep, recovery help drive Q3 growth at Home Depot

RetailDive

The company is also benefiting from its acquisition earlier this year of SRS Distribution, which is on track to contribute $6.4 billion in sales for the fiscal year.

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Keyword Volume: Google vs. Semrush vs. Ahrefs

Practical eCommerce

Keyword search volume metrics are imprecise and vary among the three principal sources. The post Keyword Volume: Google vs. Semrush vs. Ahrefs appeared first on Practical Ecommerce.

eCommerce 100
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October retail hiring hit a low not seen since before the pandemic

RetailDive

Actual seasonal job gains may fall below 2023 numbers but slightly surpass 2022 numbers, analysis from Challenger, Gray & Christmas indicates.

Retail 107
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Why Asking the Right Questions Matters for Choosing a Price Intelligence Provider

Wiser

In previous posts , we’ve explored various levels and capabilities of price tracking tools. But when you’re evaluating price intelligence solutions, understanding the methodology isn’t enough. You also need to ask the right questions to ensure your vendor delivers long-term value. From our conversations with customers, we’ve identified three key questions you should ask every potential provider: Who is responsible for providing the matching?

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Meta’s Los Angeles pop-up features Ray-Ban smart glasses

RetailDive

The company is promoting digital eyewear at its Meta Lab through December, with an eye to launching a shop-in-shop in Phoenix at the end of January.

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New Web Design Tools, November 2024

Practical eCommerce

This month's rundown includes new video editors, page builders, whiteboards, drawing tools, testing platforms, and a selection of new fonts. The post New Web Design Tools, November 2024 appeared first on Practical Ecommerce.

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On pulls back on wholesale as Q3 sales surge more than 32%

RetailDive

The Swiss footwear brand said that opening flagship stores in China will help take advantage of its momentum in Asia.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Burger King Celebrates Loyal Customers: ‘Thanks a Million’ Promo Features 1M Whoppers for $1

RetailWire

Burger King is celebrating its most loyal customers by giving Royal Perks members 1 million original Whoppers for $1.

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David’s Bridal turns brides into influencers through its loyalty program

RetailDive

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.

Customer 101
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Reece’s ice cream launches in the UK

TalkingRetail

Brand of Brothers partners with The Hershey Company to bring Reese’s ice cream to the UK market.

Marketing 103
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REI taps former Sephora, Williams-Sonoma exec for chief marketer

RetailDive

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.

Outdoor 104
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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Costco Recalls Nearly 80,000 Pounds of Butter Due to Missing Ingredient on Label

RetailWire

Nearly 80,000 pounds of Kirkland Signature butter has been recalled at Costco.

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How retailers are making it harder to shop, just in time for the holidays

RetailDive

Thwarting customers, in stores or online, isn’t any way to make a sale.

Retail 127
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Läderach Expands UK Presence with New High Street Kensington Store

365 Retail

Swiss premium chocolatier Läderach is expanding its UK footprint with a new store opening at 135 High Street Kensington in early November, celebrating its 200th global location. This marks a major milestone for the brand, which has already established flagship sites on Regent Street, in Westfield London, and within Harrods’ renowned Chocolate Hall.

Events 67
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Grocers continue to add electronic shelf label software

RetailDive

Aldi, Gelson’s and Hornbacher’s have deployed Instacart's pick-to-light capability in stores.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.