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Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales. What You’ll Learn How to keep your open rate high How to drive sales with every send How to keep your subscriber engaged with your list Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.
1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. The result? Static shelves are morphing into dynamic, interactive shopping hubs, bridging the physical-digital divide in retail.
Data ingestion into the SIEM is too expensive. In fact, it’s so expensive that, “How do we reduce our SIEM ingest costs?” is one of the top inquiry questions I get from Forrester clients. And the problem is not new – security leaders have struggled with managing their SIEM budget for over a decade.
Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools. With these new experiences, Pinterest said it hopes to “bridge the gap between digital window shopping and real-world transactions” by helping users find the perfect gift, create personalized shoppable wish lists, and share and shop their gift ideas all in one place.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
DPD has become the first UK parcel delivery company to deploy Ottonomy’s multi-compartment, fully autonomous ‘Locker’ robot, Ottobot. Larger than DPD’s existing autonomous delivery robots, Ottobot has a maximum payload of 70kg, eight separate compartments that can carry parcel of varying sizes and can also facilitate collections. The robot features four-wheel powered swerve drive with independent steering and suspension, which provides maximum manoeuvrability. while multiple se
Grubhub has added its first office supplies retailer, Office Depot , for on-demand delivery of 6,000+ items from more than 800 stores across 42 states. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders. The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery.
When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot. Why?
When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot. Why?
Iconic British department store Harrods has partnered with the Global-e international ecommerce platform to improve its online operations in more than 200 markets worldwide and offer customers elevated, localized shopping experiences. Key features of the Global-e platform that Harrods will be taking advantage of include: Browsing and payment in local currencies; A wide range of local and alternative payment methods; Attractive shipping offerings; Advanced duty and tax calculations and prepayment
What’s keeping you from hitting your revenue goals? We’ve heard from many B2B clients that they’ve been qualifying opportunities for sales but that these deals aren’t progressing through to closed-won. This isn’t a sales problem — it’s a business problem, one that all revenue-responsible teams must help tackle.
Meta has opened a pop-up shop in Los Angles dedicated to its Ray-Ban smart glasses. Called the Meta Lab , the experiential store concept first debuted at Meta’s Connect conference for developers in late September; now the Melrose Ave. LA pop-up is bringing the experience to the public through Dec. 31, 2024. Image courtesy Meta The LA store is part of a three -part test-and-learn strategy for the retail concept, which began with the Connect pop-up and continues with the limited time LA store.
Swiss premium chocolatier Läderach is expanding its UK footprint with a new store opening at 135 High Street Kensington in early November, celebrating its 200th global location. This marks a major milestone for the brand, which has already established flagship sites on Regent Street, in Westfield London, and within Harrods’ renowned Chocolate Hall.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Running a marathon, no matter when you finish, is an athletic feat to be admired. But what about those standing by to cheer on the runners? Don’t they deserve some support? The folks at Allbirds and Zappos thought so, and so was born a Comfort Zone activation during the recent New York City Marathon, located in Williamsburg, Brooklyn between miles seven and eight of the course.
In previous posts , we’ve explored various levels and capabilities of price tracking tools. But when you’re evaluating price intelligence solutions, understanding the methodology isn’t enough. You also need to ask the right questions to ensure your vendor delivers long-term value. From our conversations with customers, we’ve identified three key questions you should ask every potential provider: Who is responsible for providing the matching?
Online shopping today is nothing like looking for a needle in a haystack. It's more like searching through a million-needle haystack for one that catches the eye. It's a fierce battle of the brands: Who will stand out? And how? One answer to the latter: video content.
With a strong start to the AW24 season, Moss is defying the broader retail slowdown affecting much of the high street. Formerly known as Moss Bros, the menswear retailer is forging ahead with an ambitious expansion plan that includes six rapid store refurbishments and a new 2,173 sq ft showroom in London Victoria set to open on 21 November 2024. Following recent launches in prime locations such as Edinburgh , Gloucester Quays , and Bluewater, Moss’ revamped stores reflect the brand’s evolution b
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw zero-party data into the mix, it’s enough to make your head spin.
Located in the heart of Cheltenham in the picturesque Cotswolds, Goldsmiths has opened its newly expanded showroom, bringing a fresh dimension of luxury to this historic town. Known for its regency architecture and thriving cultural scene, Cheltenham now has an elevated destination for luxury watches and fine jewellery enthusiasts. This new showroom offers an enhanced space designed to showcase some of the world’s most prestigious timepieces and jewellery collections, along with a refined custom
Matalan , the prominent UK-based fashion and homeware retailer, has announced two key senior appointments as part of its ongoing focus on strategic growth and customer-centric initiatives. With over 220 stores across the UK, Matalan is reinforcing its leadership team to drive its property and finance strategy as it continues delivering value to customers in an evolving retail landscape.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Keyword search volume metrics are imprecise and vary among the three principal sources. The post Keyword Volume: Google vs. Semrush vs. Ahrefs appeared first on Practical Ecommerce.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
The company is also benefiting from its acquisition earlier this year of SRS Distribution, which is on track to contribute $6.4 billion in sales for the fiscal year.
This month's rundown includes new video editors, page builders, whiteboards, drawing tools, testing platforms, and a selection of new fonts. The post New Web Design Tools, November 2024 appeared first on Practical Ecommerce.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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