Tue.Nov 12, 2024

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563: Email Marketing Hacks To Drive Engagement and Sales

My Wife Quit Her Job

Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales. What You’ll Learn How to keep your open rate high How to drive sales with every send How to keep your subscriber engaged with your list Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 156
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AI Readiness Is Already High In Advanced Frontline Marketing Teams

Forrester eCommerce

Are you bullish on AI’s potential to transform the way frontline B2B marketers work? My research found that frontline marketing leaders in B2B organizations are very bullish.

B2B 284
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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. The result? Static shelves are morphing into dynamic, interactive shopping hubs, bridging the physical-digital divide in retail.

Gifts 179
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If You’re Not Using Data Pipeline Management (DPM) For Security And IT, You Need To 

Forrester eCommerce

Data ingestion into the SIEM is too expensive. In fact, it’s so expensive that, “How do we reduce our SIEM ingest costs?” is one of the top inquiry questions I get from Forrester clients. And the problem is not new – security leaders have struggled with managing their SIEM budget for over a decade.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Office Depot Partners with Grubhub for Delivery From 800+ Stores

Retail TouchPoints

Grubhub has added its first office supplies retailer, Office Depot , for on-demand delivery of 6,000+ items from more than 800 stores across 42 states. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders. The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery.

Supplies 162
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Everything is getting more expensive – BI is no exception

Forrester eCommerce

When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot. Why?

Customer 221

More Trending

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Smart Manufacturing On A Shoestring

Forrester eCommerce

Data Determines Adaptive Manufacturing Destiny Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.

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That’s Shoe Biz: Zappos and Allbirds Sponsor Shoe Swap During NYC Marathon

Retail TouchPoints

Running a marathon, no matter when you finish, is an athletic feat to be admired. But what about those standing by to cheer on the runners? Don’t they deserve some support? The folks at Allbirds and Zappos thought so, and so was born a Comfort Zone activation during the recent New York City Marathon, located in Williamsburg, Brooklyn between miles seven and eight of the course.

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Better Your Brand Measurement With These Best-In-Class Providers

Forrester eCommerce

If you’re looking to implement a new program or fine-tune your existing brand measurement, we have both bad news and good news for you. The bad news is that compared with most financial, transactional, and operational metrics, brand is notoriously difficult to pin down and hence eludes easy measurement.

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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools. With these new experiences, Pinterest said it hopes to “bridge the gap between digital window shopping and real-world transactions” by helping users find the perfect gift, create personalized shoppable wish lists, and share and shop their gift ideas all in one place.

Gifts 147
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Three Critical Steps Frontline Marketers Must Take To Support Pipeline Progression

Forrester eCommerce

What’s keeping you from hitting your revenue goals? We’ve heard from many B2B clients that they’ve been qualifying opportunities for sales but that these deals aren’t progressing through to closed-won. This isn’t a sales problem — it’s a business problem, one that all revenue-responsible teams must help tackle.

B2B 195
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Meta Debuts Experiential LA Pop-Up for its Ray-Ban Smart Glasses

Retail TouchPoints

Meta has opened a pop-up shop in Los Angles dedicated to its Ray-Ban smart glasses. Called the Meta Lab , the experiential store concept first debuted at Meta’s Connect conference for developers in late September; now the Melrose Ave. LA pop-up is bringing the experience to the public through Dec. 31, 2024. Image courtesy Meta The LA store is part of a three -part test-and-learn strategy for the retail concept, which began with the Connect pop-up and continues with the limited time LA store.

Workshop 147
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Ecommerce Personalization: What Is Zero-Party Data? | Salsify

Salsify

First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw zero-party data into the mix, it’s enough to make your head spin.

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Harrods Enhances Global Ecommerce with Localized Experiences

Retail TouchPoints

Iconic British department store Harrods has partnered with the Global-e international ecommerce platform to improve its online operations in more than 200 markets worldwide and offer customers elevated, localized shopping experiences. Key features of the Global-e platform that Harrods will be taking advantage of include: Browsing and payment in local currencies; A wide range of local and alternative payment methods; Attractive shipping offerings; Advanced duty and tax calculations and prepayment

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Why Asking the Right Questions Matters for Choosing a Price Intelligence Provider

Wiser

In previous posts , we’ve explored various levels and capabilities of price tracking tools. But when you’re evaluating price intelligence solutions, understanding the methodology isn’t enough. You also need to ask the right questions to ensure your vendor delivers long-term value. From our conversations with customers, we’ve identified three key questions you should ask every potential provider: Who is responsible for providing the matching?

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On pulls back on wholesale as Q3 sales surge more than 32%

RetailDive

The Swiss footwear brand said that opening flagship stores in China will help take advantage of its momentum in Asia.

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New Web Design Tools, November 2024

Practical eCommerce

This month's rundown includes new video editors, page builders, whiteboards, drawing tools, testing platforms, and a selection of new fonts. The post New Web Design Tools, November 2024 appeared first on Practical Ecommerce.

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REI taps former Sephora, Williams-Sonoma exec for chief marketer

RetailDive

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.

Outdoor 97
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Läderach Expands UK Presence with New High Street Kensington Store

365 Retail

Swiss premium chocolatier Läderach is expanding its UK footprint with a new store opening at 135 High Street Kensington in early November, celebrating its 200th global location. This marks a major milestone for the brand, which has already established flagship sites on Regent Street, in Westfield London, and within Harrods’ renowned Chocolate Hall.

Events 67
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Hurricane prep, recovery help drive Q3 growth at Home Depot

RetailDive

The company is also benefiting from its acquisition earlier this year of SRS Distribution, which is on track to contribute $6.4 billion in sales for the fiscal year.

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Keyword Volume: Google vs. Semrush vs. Ahrefs

Practical eCommerce

Keyword search volume metrics are imprecise and vary among the three principal sources. The post Keyword Volume: Google vs. Semrush vs. Ahrefs appeared first on Practical Ecommerce.

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Meta’s Los Angeles pop-up features Ray-Ban smart glasses

RetailDive

The company is promoting digital eyewear at its Meta Lab through December, with an eye to launching a shop-in-shop in Phoenix at the end of January.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Q&A with Moss Leaders: Inside the Brand’s Rapid Expansion, Store Refreshes, and New Menswear Collections

365 Retail

With a strong start to the AW24 season, Moss is defying the broader retail slowdown affecting much of the high street. Formerly known as Moss Bros, the menswear retailer is forging ahead with an ambitious expansion plan that includes six rapid store refurbishments and a new 2,173 sq ft showroom in London Victoria set to open on 21 November 2024. Following recent launches in prime locations such as Edinburgh , Gloucester Quays , and Bluewater, Moss’ revamped stores reflect the brand’s evolution b

Fashion 62
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David’s Bridal turns brides into influencers through its loyalty program

RetailDive

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.

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DPD Launches UK’s First Multi-Compartment Autonomous Locker Robot

365 Retail

DPD has become the first UK parcel delivery company to deploy Ottonomy’s multi-compartment, fully autonomous ‘Locker’ robot, Ottobot. Larger than DPD’s existing autonomous delivery robots, Ottobot has a maximum payload of 70kg, eight separate compartments that can carry parcel of varying sizes and can also facilitate collections. The robot features four-wheel powered swerve drive with independent steering and suspension, which provides maximum manoeuvrability. while multiple se

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Grocers continue to add electronic shelf label software

RetailDive

Aldi, Gelson’s and Hornbacher’s have deployed Instacart's pick-to-light capability in stores.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Goldsmiths Cheltenham Unveils Expanded Showroom

365 Retail

Located in the heart of Cheltenham in the picturesque Cotswolds, Goldsmiths has opened its newly expanded showroom, bringing a fresh dimension of luxury to this historic town. Known for its regency architecture and thriving cultural scene, Cheltenham now has an elevated destination for luxury watches and fine jewellery enthusiasts. This new showroom offers an enhanced space designed to showcase some of the world’s most prestigious timepieces and jewellery collections, along with a refined custom

Events 62
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October retail hiring hit a low not seen since before the pandemic

RetailDive

Actual seasonal job gains may fall below 2023 numbers but slightly surpass 2022 numbers, analysis from Challenger, Gray & Christmas indicates.

Retail 81
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Matalan Strengthens Senior Leadership Team with Key Appointments in Property and Finance

365 Retail

Matalan , the prominent UK-based fashion and homeware retailer, has announced two key senior appointments as part of its ongoing focus on strategic growth and customer-centric initiatives. With over 220 stores across the UK, Matalan is reinforcing its leadership team to drive its property and finance strategy as it continues delivering value to customers in an evolving retail landscape.

Fashion 62
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Spirit Airlines in Advanced Talks for Bankruptcy Filing Following Frontier Airlines Merger Collapse

RetailWire

Spirit Airlines has also delayed its Q3 filing.

Travel 110
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.