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I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?
Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. In this episode, we breakdown the latest trends and perspectives that we learned from the casual conversations we had at the conference. What You’ll Learn What are sellers most complaining about? What’s working right now in ecommerce The biggest problems sellers are facing Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.
To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.
You may recall that last year, Target caught a lot of flak from LGBTQ+ groups for moving (and in some cases removing altogether) Pride-themed merchandise from prominent locations in its stores. The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Over the decades, DIY maven Martha Stewart has traveled pretty far afield with her collaborations, working everyone from Snoop Dogg to Skechers , but her latest partnership with Tractor Supply is bringing Stewart back to her roots (literally) with a new line of branded gardening apparel. The rural lifestyle retailer has tapped Stewart to expand its women’s apparel assortment with the debut of the Martha Stewart Garden Apparel line, which was developed in collaboration with Marquee Brands (which
Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.
Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.
Wegmans doesn’t want its employees (or its customers for that matter) to miss what will be the last total solar eclipse visible from North America for 20 years. The supermarket retailer will close 48 stores in upstate New York and Pennsylvania that are located in the “path of totality” from 3 to 3:30 p.m. ET on April 8. All services, including pharmacy, grocery and Meals2Go pickup and delivery, will be unavailable during this time.
As part of its ongoing transformation program, Canada Goose has cut approximately 17% of its corporate jobs, a move that the retailer anticipates will yield immediate cost savings, a simpler organizational structure and accelerated decision-making. “Today, we are realigning our teams to ensure that corporate resources are fit for purpose to fuel our next phase of growth across geographies, categories and channels,” said Dani Reiss, Chairman and CEO of Canada Goose in a statement.
Guess what? I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. The newly published Landscape lists the 26 most notable vendors in this market and the 9 use cases they are focusing on.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Academy Sports + Outdoors will open up to 17 new stores during its 2024 fiscal year, which began Feb. 4, 2024. The first two stores are in the Raleigh suburb of Knightdale, N.C., which opened on March 22, and the Indianapolis-area Greenwood, Ind., slated to open April 12. The retailer currently operates 283 stores across 18 states. “Academy Sports + Outdoors is excited to provide our customers with new convenient stores that carry a localized assortment that meets the needs of active families in
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what's happening.
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel.
The Forrester Technology Strategy Impact Award celebrates IT organizations that excel in aligning their strategies with business goals, proving adaptability, and building trust through security and resilience. This award offers an opportunity for IT leaders to highlight their contributions towards driving significant business outcomes in an ever-changing technological landscape.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Anyone that has attended an event as large-scale as last week’s Shoptalk: Spring in Las Vegas knows that there is so much to retain, digest, and ultimately apply to your team, brand, and strategy moving forward. So, if you can’t decide which to unpack first – your suitcase or the most notable Shoptalk content – rest assured that this blog will take care of the latter.
Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident.
Cooperative food wholesaler Associated Wholesale Grocers (AWG) , which serves independently owned supermarkets, has expanded its partnership with Instacart to offer ecommerce and same-day delivery solutions as well as smart cart technology to its member retailers. More than 800 AWG member retailer locations already use Instacart, and this extended collaboration aims to simplify access for the other 2,300 member retailer locations to join Instacart’s technology suite.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
First-party data remains an underutilized marketing asset of ecommerce companies. The post Top Ecommerce Ad Segments appeared first on Practical Ecommerce.
As the winter chill fades away and nature begins to bloom, retailers are presented with a golden opportunity to revitalize their businesses and maximize revenue in the vibrant season of spring. With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Fisker, an electric vehicle start-up based in California, halted shares just after the company alerted investors in its earnings report in March that it might not have money to make it through the year.
Nearly half (45%) of UK consumers have been using savings accumulated during Covid-19 lockdowns to offset the cost-of-living crisis, according to new research from the Retail Technology Show (RTS), the industry’s leading event taking place on 24 & 25 April 2024 at London’s Olympia. Original research of over 1,000 UK adults by RTS revealed that on average British consumers built up a Covid saving pot of £4,805, with Millennials reporting the highest levels of lockdown savings, amassing an a
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Fast-food chains in California are axing jobs to get ahead of the wage rise for the sector determined by a Californian state law that will take effect in April.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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