Tue.Mar 26, 2024

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An Actual Complete List Of SOC Metrics (And Your Path To DIY) 

Forrester eCommerce

I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?

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527: Insider Perspectives And Ecommerce Trends From 7, 8 & 9 Figure Sellers At ECF Live With Toni Herrbach

My Wife Quit Her Job

Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. In this episode, we breakdown the latest trends and perspectives that we learned from the casual conversations we had at the conference. What You’ll Learn What are sellers most complaining about? What’s working right now in ecommerce The biggest problems sellers are facing Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

eCommerce 296
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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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Exclusive Q&A: Queer Executive Seeks Genuine Corporate Support, not ‘Rainbow-Washing’

Retail TouchPoints

You may recall that last year, Target caught a lot of flak from LGBTQ+ groups for moving (and in some cases removing altogether) Pride-themed merchandise from prominent locations in its stores. The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Can AI Improve Your Loyalty Program?

Forrester eCommerce

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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Tractor Supply Appeals to Women with New Martha Stewart Collab

Retail TouchPoints

Over the decades, DIY maven Martha Stewart has traveled pretty far afield with her collaborations, working everyone from Snoop Dogg to Skechers , but her latest partnership with Tractor Supply is bringing Stewart back to her roots (literally) with a new line of branded gardening apparel. The rural lifestyle retailer has tapped Stewart to expand its women’s apparel assortment with the debut of the Martha Stewart Garden Apparel line, which was developed in collaboration with Marquee Brands (which

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Wegmans to Close Stores (Briefly) for Solar Eclipse Viewing

Retail TouchPoints

Wegmans doesn’t want its employees (or its customers for that matter) to miss what will be the last total solar eclipse visible from North America for 20 years. The supermarket retailer will close 48 stores in upstate New York and Pennsylvania that are located in the “path of totality” from 3 to 3:30 p.m. ET on April 8. All services, including pharmacy, grocery and Meals2Go pickup and delivery, will be unavailable during this time.

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Cisco Live EMEA 2024: Yes, AI Was Everywhere, And So Was A Surprising Amount of Innovation

Forrester eCommerce

If you want to attend Cisco Live, you have three options: 1) Amsterdam in February; 2) Las Vegas in June; or 3) Melbourne in December.

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Canada Goose Cuts 17% of Corporate Workforce in Search of Long-Term Growth

Retail TouchPoints

As part of its ongoing transformation program, Canada Goose has cut approximately 17% of its corporate jobs, a move that the retailer anticipates will yield immediate cost savings, a simpler organizational structure and accelerated decision-making. “Today, we are realigning our teams to ensure that corporate resources are fit for purpose to fuel our next phase of growth across geographies, categories and channels,” said Dani Reiss, Chairman and CEO of Canada Goose in a statement.

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Introducing Forrester’s Digital Customer Interaction Solutions Landscape

Forrester eCommerce

Guess what? I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. The newly published Landscape lists the 26 most notable vendors in this market and the 9 use cases they are focusing on.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Academy Sports Plans to Open 15-17 New Stores by Early 2025

Retail TouchPoints

Academy Sports + Outdoors will open up to 17 new stores during its 2024 fiscal year, which began Feb. 4, 2024. The first two stores are in the Raleigh suburb of Knightdale, N.C., which opened on March 22, and the Indianapolis-area Greenwood, Ind., slated to open April 12. The retailer currently operates 283 stores across 18 states. “Academy Sports + Outdoors is excited to provide our customers with new convenient stores that carry a localized assortment that meets the needs of active families in

Outdoor 264
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Avoid Customer Dismay! Benchmark Your Store Fulfillment Initiatives

Forrester eCommerce

Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what's happening.

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel.

Retail 264
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Technology Strategy Impact Award: A Guide to a Standout Submission

Forrester eCommerce

The Forrester Technology Strategy Impact Award celebrates IT organizations that excel in aligning their strategies with business goals, proving adaptability, and building trust through security and resilience. This award offers an opportunity for IT leaders to highlight their contributions towards driving significant business outcomes in an ever-changing technological landscape.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Unpacking Shoptalk 2024: Key Topics and Themes

Fastr

Anyone that has attended an event as large-scale as last week’s Shoptalk: Spring in Las Vegas knows that there is so much to retain, digest, and ultimately apply to your team, brand, and strategy moving forward. So, if you can’t decide which to unpack first – your suitcase or the most notable Shoptalk content – rest assured that this blog will take care of the latter.

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Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester eCommerce

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident.

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Associated Wholesale Grocers Streamlines Member Access to Instacart Delivery and Smart Carts

Retail TouchPoints

Cooperative food wholesaler Associated Wholesale Grocers (AWG) , which serves independently owned supermarkets, has expanded its partnership with Instacart to offer ecommerce and same-day delivery solutions as well as smart cart technology to its member retailers. More than 800 AWG member retailer locations already use Instacart, and this extended collaboration aims to simplify access for the other 2,300 member retailer locations to join Instacart’s technology suite.

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Why the latest TikTok ban attempt is different — and what it means for marketers

RetailDive

A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

Marketing 121
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Top Ecommerce Ad Segments

Practical eCommerce

First-party data remains an underutilized marketing asset of ecommerce companies. The post Top Ecommerce Ad Segments appeared first on Practical Ecommerce.

eCommerce 117
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Academy Sports and Outdoors plans up to 180 store openings over the next five years

RetailDive

The retailer said it sees a long-term potential to operate over 800 stores nationwide.

Outdoor 119
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Unlocking Spring Retail Success: Strategies to Maximize Revenue Through Seasonal Insights and Merchandising Tips

RETAIL MANAGEMENT SOFTWARE

As the winter chill fades away and nature begins to bloom, retailers are presented with a golden opportunity to revitalize their businesses and maximize revenue in the vibrant season of spring. With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales.

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Beyond Inc. names new chief customer officer, relaunches Overstock.com

RetailDive

Carlisha Robinson was promoted to the role, as the company also announced the launch of Overstock.com this week.

Customer 111
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Fisker Shares Suspended as EV Company Navigates Turbulent Future

RetailWire

Fisker, an electric vehicle start-up based in California, halted shares just after the company alerted investors in its earnings report in March that it might not have money to make it through the year.

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Dr. Martens launches recycled leather collection and resale platform

RetailDive

The footwear company is promoting both launches as part of its sustainability commitments.

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UK Consumers Empty Covid Saving Coffers as Funds Used to Supplement Cost-of-living Spending Dry Up

365 Retail

Nearly half (45%) of UK consumers have been using savings accumulated during Covid-19 lockdowns to offset the cost-of-living crisis, according to new research from the Retail Technology Show (RTS), the industry’s leading event taking place on 24 & 25 April 2024 at London’s Olympia. Original research of over 1,000 UK adults by RTS revealed that on average British consumers built up a Covid saving pot of £4,805, with Millennials reporting the highest levels of lockdown savings, amassing an a

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Tractor Supply, Martha Stewart launch gardening apparel collection

RetailDive

The Martha Stewart Garden Apparel Line includes eight clothing items and can be found in 50 select stores and online.

Apparel 105
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Restaurant Chains in California Lay Off Workers Ahead of Fast-Food Wage Rise

RetailWire

Fast-food chains in California are axing jobs to get ahead of the wage rise for the sector determined by a Californian state law that will take effect in April.

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Lalo secures equity investment round

RetailDive

The round, led by consumer venture group Forecast Labs, will be used to boost sales and explore growth opportunities in retail.

Consumer 104
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False ALDI Bacon Rumors Have Been Debunked

RetailWire

Social media has been abuzz with claims that ALDI's bacon isn't what it seems. But let's set the record straight.

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7 Surprising Online Shopping Trends Brands Should Lean Into | Salsify

Salsify

Explore seven of the top online shopping trends based on reports from thousands of shoppers across generations and what brands should do about them.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.