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In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.
Stop & Shop will shutter 32 supermarkets in Connecticut, Massachusetts, New York, New Jersey and Rhode Island by Nov. 2, 2024. The retailer, a division of Ahold Delhaize , will still operate more than 350 stores in this region following the closures, and associates at the affected stores will be offered alternate positions with the company. “As we announced in May, Stop & Shop has evaluated its overall store portfolio and made the difficult decision to close underperforming stores to cre
With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro and Dubai. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. The event will feature access to beauty experts , from brand founders to renowned makeup artists, as well as beauty master classes , surprise guest appearances , social content opportunities and exclusive swag.
I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.
British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year as it looks to grow its £1 billion ( $1.3 billion ) convenience business. The company kicked off the c-store push earlier this month with the reopening of its Liverpool Street Station Mezzanine store, which was renewed in partnership with travel food retailer SSP.
British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year as it looks to grow its £1 billion ( $1.3 billion ) convenience business. The company kicked off the c-store push earlier this month with the reopening of its Liverpool Street Station Mezzanine store, which was renewed in partnership with travel food retailer SSP.
If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.
Within the retail industry, staff training, teaching and upskilling is a widely recognized challenge. Several factors play into this, and unfortunately, things aren’t getting easier for educators in retail. First, the retail industry continuously demonstrates some of the highest staff turnover rates , especially for frontline workers. This means that onboarding is a continual process for many mentors.
To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.
Ace Hardware remains remarkably spry for a centenarian. The retailer-owned cooperative has already opened 100 new stores this year, halfway to its goal of 200 store openings by the end of 2024. One of those new stores, in Roswell, Ga., was the retailer’s 5,000 th U.S. location; Ace now operates more than 5,800 stores across all 50 states and 60 countries.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
If you're struggling to get your business' content in front of the right audience you're definitely not alone. Fortunately, there are some great ways to find your audience and give them what they're looking for. One of those ways is through determining the difference between organic search vs. paid search and whether you should use one or both types to increase your chances of success.
To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.
Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm.
Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.
You likely have plenty of pages on your site to promote your different products. These product pages help to present your items for sale in a positive light to encourage purchases. However, when designing outstanding PPC campaigns, you need to have something more than product pages designed: you need excellent landing pages. The best landing pages will help you turn all your ad clicks into leads and then customers.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Social media offers businesses like yours a perfect way to engage and interact with your customers. With more than two-thirds of Americans reporting that they use Facebook, you can see how many potential customers you can reach across the different platforms. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing.
According to Pew Research, 68% of adults in the United States use Facebook —and many users are likely a part of your target market. Using Facebook ads can drive brand recognition, customer acquisition, and conversions can help you reach your audience. Here, we'll take a look at how you can use Facebook ads for eCommerce to help your target market understand what you're offering—and how to get them to take the leap from learning about your brand to becoming a repeat customer.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.
The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Coca-Cola has launched its summer food-fest truck tour and ‘recipe for magic’ marketing campaign. Coca-Cola will be visiting 16 retail customer sites and sponsoring seven food festivals across the country.
Create and edit video ads that captivate your audience with this expert guide. Discover step-by-step strategies from planning to optimizing video ad campaigns.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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