My Wife Quit Her Job

JULY 16, 2024

In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 296

Marketing eCommerce 296

Forrester eCommerce

JULY 16, 2024

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 495

Customer 495

Retail TouchPoints

JULY 16, 2024

Stop & Shop will shutter 32 supermarkets in Connecticut, Massachusetts, New York, New Jersey and Rhode Island by Nov. 2, 2024. The retailer, a division of Ahold Delhaize , will still operate more than 350 stores in this region following the closures, and associates at the affected stores will be offered alternate positions with the company. “As we announced in May, Stop & Shop has evaluated its overall store portfolio and made the difficult decision to close underperforming stores to cre

Operations 275

Operations Retail Other Customer 275

Forrester eCommerce

JULY 16, 2024

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Customer 284

Customer 284

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Retail TouchPoints

JULY 16, 2024

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro and Dubai. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. The event will feature access to beauty experts , from brand founders to renowned makeup artists, as well as beauty master classes , surprise guest appearances , social content opportunities and exclusive swag.

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Events Marketing Customer Experience Retail 262

Forrester eCommerce

JULY 16, 2024

I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.

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Blog Customer 273

Groove

JULY 16, 2024

If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.

SEO 195

SEO eCommerce Social Media Information 195

Retail TouchPoints

JULY 16, 2024

Within the retail industry, staff training, teaching and upskilling is a widely recognized challenge. Several factors play into this, and unfortunately, things aren’t getting easier for educators in retail. First, the retail industry continuously demonstrates some of the highest staff turnover rates , especially for frontline workers. This means that onboarding is a continual process for many mentors.

Retail 260

Retail Operations Document Management 260

Groove

JULY 16, 2024

To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.

SEO 195

SEO Mobile Presentation Improvements 195

Retail TouchPoints

JULY 16, 2024

Ace Hardware remains remarkably spry for a centenarian. The retailer-owned cooperative has already opened 100 new stores this year, halfway to its goal of 200 store openings by the end of 2024. One of those new stores, in Roswell, Ga., was the retailer’s 5,000 th U.S. location; Ace now operates more than 5,800 stores across all 50 states and 60 countries.

Apparel 258

Apparel Operations Retail 258

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

JULY 16, 2024

If you're struggling to get your business' content in front of the right audience you're definitely not alone. Fortunately, there are some great ways to find your audience and give them what they're looking for. One of those ways is through determining the difference between organic search vs. paid search and whether you should use one or both types to increase your chances of success.

PPC 195

PPC SEO eCommerce Definition 195

Salsify

JULY 16, 2024

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 118

eCommerce 118

Groove

JULY 16, 2024

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.

eCommerce 195

eCommerce Marketing Social Media Article 195

Practical eCommerce

JULY 16, 2024

Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.

Payment Services 115

Payment Services eCommerce 115

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Groove

JULY 16, 2024

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm.

Payment Services 195

Payment Services eCommerce Marketing Payments 195

TalkingRetail

JULY 16, 2024

The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.

Recommendation 111

Recommendation Technology Marketing Retail 111

Groove

JULY 16, 2024

You likely have plenty of pages on your site to promote your different products. These product pages help to present your items for sale in a positive light to encourage purchases. However, when designing outstanding PPC campaigns, you need to have something more than product pages designed: you need excellent landing pages. The best landing pages will help you turn all your ad clicks into leads and then customers.

eCommerce 195

eCommerce PPC Presentation Other 195

Practical eCommerce

JULY 16, 2024

Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.

Customer 104

Customer eCommerce Marketing 104

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. With more than two-thirds of Americans reporting that they use Facebook, you can see how many potential customers you can reach across the different platforms. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

RetailWire

JULY 16, 2024

Hugo Boss saw its shares drop as much as 10% following a downward spiral in its sales forecast. This highlights ongoing challenges in the luxury fashion industry.

Fashion 105

Fashion 105

Groove

JULY 16, 2024

According to Pew Research, 68% of adults in the United States use Facebook —and many users are likely a part of your target market. Using Facebook ads can drive brand recognition, customer acquisition, and conversions can help you reach your audience. Here, we'll take a look at how you can use Facebook ads for eCommerce to help your target market understand what you're offering—and how to get them to take the leap from learning about your brand to becoming a repeat customer.

eCommerce 195

eCommerce SEO Management Marketing 195

RetailDive

JULY 16, 2024

CEO Andy Jassy first mentioned the tool in February and said it marked “a significant customer experience improvement for discovery.

Customer 125

Customer Customer Experience Improvements 125

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

TalkingRetail

JULY 16, 2024

Coca-Cola has launched its summer food-fest truck tour and ‘recipe for magic’ marketing campaign. Coca-Cola will be visiting 16 retail customer sites and sponsoring seven food festivals across the country.

Marketing 98

Marketing Retail Customer 98

RetailWire

JULY 16, 2024

In the midst of political turmoil currently affecting the world at large, it's no surprise that the Russian cybersecurity company Kaspersky Lab will shut down its U.S. operations and lay off its U.S.-based employees.

Operations 89

Operations Technology 89

RetailDive

JULY 16, 2024

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions.

Retail 107

Retail 107

RetailWire

JULY 16, 2024

Trader Joe's "Everything but The Bagel" seasoning, known for its blend of garlic, onion, and poppy seeds, is popular in the U.S. but banned in South Korea as being a narcotic.

Food and Beverages 84

Food and Beverages 84

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B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

eCommerce

RetailDive

JULY 16, 2024

Spending per child is projected to be $586, with overall market spend reaching $31.3 billion, according to a recent survey from Deloitte.

Marketing 112

Marketing 112

RetailWire

JULY 16, 2024

Burger King fired the mother and son after the mother revealed her hiring methods.

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116

RetailDive

JULY 16, 2024

The drugstore retailer stated that customer’s social security numbers, financial information and patient information was not impacted.

Information 111

Information Customer Retail 111

Digital Doughnut

JULY 16, 2024

Create and edit video ads that captivate your audience with this expert guide. Discover step-by-step strategies from planning to optimizing video ad campaigns.

Technology 75

Technology 75

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion