My Wife Quit Her Job

JULY 16, 2024

In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 233

Marketing eCommerce 233

Forrester eCommerce

JULY 16, 2024

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 495

Customer 495

Groove

JULY 16, 2024

If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.

SEO 195

SEO eCommerce Social Media Information 195

Forrester eCommerce

JULY 16, 2024

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Customer 284

Customer 284

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Groove

JULY 16, 2024

To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.

SEO 195

SEO Mobile Presentation Improvements 195

Forrester eCommerce

JULY 16, 2024

I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.

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Blog Customer 273

Retail TouchPoints

JULY 16, 2024

Stop & Shop will shutter 32 supermarkets in Connecticut, Massachusetts, New York, New Jersey and Rhode Island by Nov. 2, 2024. The retailer, a division of Ahold Delhaize , will still operate more than 350 stores in this region following the closures, and associates at the affected stores will be offered alternate positions with the company. “As we announced in May, Stop & Shop has evaluated its overall store portfolio and made the difficult decision to close underperforming stores to cre

Operations 274

Operations Retail Other Customer 274

Groove

JULY 16, 2024

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.

eCommerce 195

eCommerce Marketing Social Media Article 195

Retail TouchPoints

JULY 16, 2024

Shein ’s latest pop-up in Canada, a retro-inspired four -day event that took place in Montreal from July 11-14, drew more than 10,000 visitors. The pop-up comes amid a major push by the fast fashion app to grow its Canadian consumer base that also has included a sustainability-focused pop-up in Vancouver and a “moving billboard” campaign on streetcars across Toronto.

Apparel 263

Apparel Accessories Fashion Clothing 263

Groove

JULY 16, 2024

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm.

Payment Services 195

Payment Services eCommerce Marketing Payments 195

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Retail TouchPoints

JULY 16, 2024

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro and Dubai. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. The event will feature access to beauty experts , from brand founders to renowned makeup artists, as well as beauty master classes , surprise guest appearances , social content opportunities and exclusive swag.

Events 262

Events Marketing Customer Experience Retail 262

Groove

JULY 16, 2024

You likely have plenty of pages on your site to promote your different products. These product pages help to present your items for sale in a positive light to encourage purchases. However, when designing outstanding PPC campaigns, you need to have something more than product pages designed: you need excellent landing pages. The best landing pages will help you turn all your ad clicks into leads and then customers.

eCommerce 195

eCommerce PPC Presentation Other 195

Retail TouchPoints

JULY 16, 2024

British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year as it looks to grow its £1 billion ( $1.3 billion ) convenience business. The company kicked off the c-store push earlier this month with the reopening of its Liverpool Street Station Mezzanine store, which was renewed in partnership with travel food retailer SSP.

Payment Services 260

Payment Services Travel Multi-channel Presentation 260

Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. With more than two-thirds of Americans reporting that they use Facebook, you can see how many potential customers you can reach across the different platforms. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Customer

Retail TouchPoints

JULY 16, 2024

Within the retail industry, staff training, teaching and upskilling is a widely recognized challenge. Several factors play into this, and unfortunately, things aren’t getting easier for educators in retail. First, the retail industry continuously demonstrates some of the highest staff turnover rates , especially for frontline workers. This means that onboarding is a continual process for many mentors.

Retail 260

Retail Operations Document Management 260

Groove

JULY 16, 2024

According to Pew Research, 68% of adults in the United States use Facebook —and many users are likely a part of your target market. Using Facebook ads can drive brand recognition, customer acquisition, and conversions can help you reach your audience. Here, we'll take a look at how you can use Facebook ads for eCommerce to help your target market understand what you're offering—and how to get them to take the leap from learning about your brand to becoming a repeat customer.

eCommerce 195

eCommerce SEO Management Marketing 195

Retail TouchPoints

JULY 16, 2024

Ace Hardware remains remarkably spry for a centenarian. The retailer-owned cooperative has already opened 100 new stores this year, halfway to its goal of 200 store openings by the end of 2024. One of those new stores, in Roswell, Ga., was the retailer’s 5,000 th U.S. location; Ace now operates more than 5,800 stores across all 50 states and 60 countries.

Apparel 257

Apparel Operations Retail 257

Salsify

JULY 16, 2024

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 122

eCommerce 122

Advertisement

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce

Retail TouchPoints

JULY 16, 2024

The grocery sector is primed to benefit significantly from the opportunity that AI presents, both for retailers and shoppers alike. Grocery stores have voluminous catalogs and their many products have a wide range of attributes. Whether it’s ground beef, canned goods or frozen food, the distinctions inherent in these very dissimilar categories must be handled differently.

Recommendation 254

Recommendation Presentation eCommerce Operations 254

Practical eCommerce

JULY 16, 2024

Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.

Payment Services 115

Payment Services eCommerce 115

TalkingRetail

JULY 16, 2024

The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.

Recommendation 111

Recommendation Technology Marketing Retail 111

Practical eCommerce

JULY 16, 2024

Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.

Customer 104

Customer eCommerce Marketing 104

Advertisement

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

B2B

RetailDive

JULY 16, 2024

CEO Andy Jassy first mentioned the tool in February and said it marked “a significant customer experience improvement for discovery.

Customer 128

Customer Customer Experience Improvements 128

RetailWire

JULY 16, 2024

Hugo Boss saw its shares drop as much as 10% following a downward spiral in its sales forecast. This highlights ongoing challenges in the luxury fashion industry.

Fashion 105

Fashion 105

TalkingRetail

JULY 16, 2024

Coca-Cola has launched its summer food-fest truck tour and ‘recipe for magic’ marketing campaign. Coca-Cola will be visiting 16 retail customer sites and sponsoring seven food festivals across the country.

Marketing 98

Marketing Retail Customer 98

RetailWire

JULY 16, 2024

In the midst of political turmoil currently affecting the world at large, it's no surprise that the Russian cybersecurity company Kaspersky Lab will shut down its U.S. operations and lay off its U.S.-based employees.

Operations 89

Operations Technology 89

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

Retail

RetailDive

JULY 16, 2024

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions.

Retail 111

Retail 111

RetailWire

JULY 16, 2024

Trader Joe's "Everything but The Bagel" seasoning, known for its blend of garlic, onion, and poppy seeds, is popular in the U.S. but banned in South Korea as being a narcotic.

Food and Beverages 84

Food and Beverages 84

RetailDive

JULY 16, 2024

Spending per child is projected to be $586, with overall market spend reaching $31.3 billion, according to a recent survey from Deloitte.

Marketing 119

Marketing 119

RetailWire

JULY 16, 2024

Burger King fired the mother and son after the mother revealed her hiring methods.

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Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

Management