Tue.Jul 16, 2024

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547: The Formula For Running A Record-Breaking Sale With Email Marketing

My Wife Quit Her Job

In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 233
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The CEO’s Guide To Building Generative AI

Forrester eCommerce

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 495
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SEO for eCommerce Websites: Choosing the Best Optimization Strategy

Groove

If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.

SEO 195
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Happy AI Appreciation Day! (Yes, That’s A Thing.)

Forrester eCommerce

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Customer 284
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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UX SEO: Apply These SEO UX Best Practices Now

Groove

To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.

SEO 195
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Summer Heats Up with Pathfactory Acquisition of Uberflip

Forrester eCommerce

I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.

Blog 273

More Trending

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Stop & Shop to Close 32 Underperforming Stores in Northeast by November

Retail TouchPoints

Stop & Shop will shutter 32 supermarkets in Connecticut, Massachusetts, New York, New Jersey and Rhode Island by Nov. 2, 2024. The retailer, a division of Ahold Delhaize , will still operate more than 350 stores in this region following the closures, and associates at the affected stores will be offered alternate positions with the company. “As we announced in May, Stop & Shop has evaluated its overall store portfolio and made the difficult decision to close underperforming stores to cre

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How eCommerce Video Marketing Will Increase Your Store's Revenue

Groove

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.

eCommerce 195
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Latest Shein Pop-Up Draws 10,000 in Montreal

Retail TouchPoints

Shein ’s latest pop-up in Canada, a retro-inspired four -day event that took place in Montreal from July 11-14, drew more than 10,000 visitors. The pop-up comes amid a major push by the fast fashion app to grow its Canadian consumer base that also has included a sustainability-focused pop-up in Vancouver and a “moving billboard” campaign on streetcars across Toronto.

Apparel 263
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eCommerce Content Marketing: Here's What's New

Groove

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta

Retail TouchPoints

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro and Dubai. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. The event will feature access to beauty experts , from brand founders to renowned makeup artists, as well as beauty master classes , surprise guest appearances , social content opportunities and exclusive swag.

Events 262
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The Four Tips you Need for Effective eCommerce Landing Pages

Groove

You likely have plenty of pages on your site to promote your different products. These product pages help to present your items for sale in a positive light to encourage purchases. However, when designing outstanding PPC campaigns, you need to have something more than product pages designed: you need excellent landing pages. The best landing pages will help you turn all your ad clicks into leads and then customers.

eCommerce 195
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M&S Doubles Down on C-Store Strategy with Plans for 10 Locations, 50 Remodels

Retail TouchPoints

British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year as it looks to grow its £1 billion ( $1.3 billion ) convenience business. The company kicked off the c-store push earlier this month with the reopening of its Liverpool Street Station Mezzanine store, which was renewed in partnership with travel food retailer SSP.

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Making Social Media eCommerce Advertising Work for You

Groove

Social media offers businesses like yours a perfect way to engage and interact with your customers. With more than two-thirds of Americans reporting that they use Facebook, you can see how many potential customers you can reach across the different platforms. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Key Factors of a Successful Retail Industry Training Strategy

Retail TouchPoints

Within the retail industry, staff training, teaching and upskilling is a widely recognized challenge. Several factors play into this, and unfortunately, things aren’t getting easier for educators in retail. First, the retail industry continuously demonstrates some of the highest staff turnover rates , especially for frontline workers. This means that onboarding is a continual process for many mentors.

Retail 260
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Using Facebook Ads for eCommerce: A How-To Guide

Groove

According to Pew Research, 68% of adults in the United States use Facebook —and many users are likely a part of your target market. Using Facebook ads can drive brand recognition, customer acquisition, and conversions can help you reach your audience. Here, we'll take a look at how you can use Facebook ads for eCommerce to help your target market understand what you're offering—and how to get them to take the leap from learning about your brand to becoming a repeat customer.

eCommerce 195
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Ace Hardware, 100 Years Young, Celebrates 100 New Stores in 2024

Retail TouchPoints

Ace Hardware remains remarkably spry for a centenarian. The retailer-owned cooperative has already opened 100 new stores this year, halfway to its goal of 200 store openings by the end of 2024. One of those new stores, in Roswell, Ga., was the retailer’s 5,000 th U.S. location; Ace now operates more than 5,800 stores across all 50 states and 60 countries.

Apparel 257
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Holiday Shopping Season: When Will Shoppers Start Spending? | Salsify

Salsify

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 122
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Modernizing the Grocery Store: How AI is Helping Shoppers and Grocery Brands Get in Sync

Retail TouchPoints

The grocery sector is primed to benefit significantly from the opportunity that AI presents, both for retailers and shoppers alike. Grocery stores have voluminous catalogs and their many products have a wide range of attributes. Whether it’s ground beef, canned goods or frozen food, the distinctions inherent in these very dissimilar categories must be handled differently.

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AI Unravels Payment Processing Statements

Practical eCommerce

Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.

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NBCC issues recommendations to tackle illicit trade in stolen tobacco

TalkingRetail

The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.

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Content Mapping for Customer Journeys

Practical eCommerce

Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.

Customer 104
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Amazon rolls out generative AI shopping tool Rufus to all US customers

RetailDive

CEO Andy Jassy first mentioned the tool in February and said it marked “a significant customer experience improvement for discovery.

Customer 128
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Hugo Boss Stock Drops 10% on Lowered 2024 Outlook Due to China Demand

RetailWire

Hugo Boss saw its shares drop as much as 10% following a downward spiral in its sales forecast. This highlights ongoing challenges in the luxury fashion industry.

Fashion 105
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Coca-Cola announces summer marketing campaigns

TalkingRetail

Coca-Cola has launched its summer food-fest truck tour and ‘recipe for magic’ marketing campaign. Coca-Cola will be visiting 16 retail customer sites and sponsoring seven food festivals across the country.

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Kaspersky Forced To Shut Down Operations in the US

RetailWire

In the midst of political turmoil currently affecting the world at large, it's no surprise that the Russian cybersecurity company Kaspersky Lab will shut down its U.S. operations and lay off its U.S.-based employees.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Walmart builds wide lead among US retail media networks, report finds

RetailDive

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions.

Retail 111
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Trader Joe’s Seasoning Is Being Banned in Various Countries

RetailWire

Trader Joe's "Everything but The Bagel" seasoning, known for its blend of garlic, onion, and poppy seeds, is popular in the U.S. but banned in South Korea as being a narcotic.

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Back-to-school spending expected to drop from last year: report

RetailDive

Spending per child is projected to be $586, with overall market spend reaching $31.3 billion, according to a recent survey from Deloitte.

Marketing 119
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Burger King Fires Mother, Son After Viral Photo

RetailWire

Burger King fired the mother and son after the mother revealed her hiring methods.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!