Private Label Everything: Why ‘Off-Brand’ is On-Trend
Retail TouchPoints
DECEMBER 24, 2024
For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. Conversely, private labels were perceived solely as cost-effective solutions that helped stretch family budgets or worse, uncool and untrendy alternatives to the national brands they competed with on the shelf.
Let's personalize your content