The Key to Connecting with Gen Z: Plug into Their Fandom
Retail TouchPoints
OCTOBER 14, 2024
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. (From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY.
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