The Imperative of Ethical Packaging Practices for Preserving Consumer Trust
Retail TouchPoints
APRIL 26, 2024
In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Studies indicate that consumers are willing to put their money where their mouth is, with products that make environmental, social and governance-related claims seeing disproportionate growth over products that don’t make such claims, achieving a 1.7 percentage point increase in the CAGR.
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