Tue.Nov 28, 2023

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 148
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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

My Wife Quit Her Job

Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget.

eCommerce 292
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EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Forrester eCommerce

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers.

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The Evolving Retailer's Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfilment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfilment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for everyd

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JD Sports Adds Same-Day Delivery from 500+ Stores

Retail TouchPoints

JD Sports has partnered with Instacart to offer delivery in as fast as one hour from more than 500 JD Sports and Finish Line stores nationwide. Shoppers using the JD Sports page on Instacart can choose from more than 16,000 products, including popular footwear brands such as Nike, Jordan, Adidas and Puma. JD Sports acquired Finish Line in March 2018.

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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester eCommerce

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 284

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Get A Head Start On The “Easier-Said-Than-Done” Elements In The 2023-2030 Australian Cyber Security Strategy 

Forrester eCommerce

On Wednesday 22nd November 2023, the Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP announced the 2023-2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023, via a submission to the discussion paper.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies.

Retail 273
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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Forrester eCommerce

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 259
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Record Cyber Monday Sales Carry Glad Tidings for the Season

Retail TouchPoints

Consumer spending on Cyber Monday surpassed initial projections to reach $12.4 billion — both a 9.6% year-over-year increase and the biggest online shopping day of all time , according to Adobe Analytics. Monday’s sales capped off a banner Cyber Week, which saw record spending every day from Thanksgiving through Cyber Monday and brought in a total of $38 billion in sales overall (up 7.8% YoY).

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester eCommerce

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 243
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Vivaia Tests Physical Retail Waters with Second U.S. Pop-Up

Retail TouchPoints

Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Celeb-favorite footwear brand Vivaia has opened its second U.S. pop-up shop, at the Glendale Galleria in Los Angeles. The 500-square-foot store will be open Nov. 24 to Dec. 31, 2023. The eco-friendly brand aims to “redefine women’s footwear” with its range of shoes made from recycled plastic and designed for comfort without sacrificing style.

Retail 264
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17 Free Web Design Tools, Fall 2023

Practical eCommerce

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more. The post 17 Free Web Design Tools, Fall 2023 appeared first on Practical Ecommerce.

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Macy’s Taps Caesars Entertainment Exec as Marketing Chief

Retail TouchPoints

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. 11, 2023. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring. Otterman will lead strategic marketing efforts at Macy’s, building awareness, engagement and loyalty among all customer segments via brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment a

Marketing 259
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Golden Goose asks court to dismiss New Balance’s ‘dad shoe’ infringement complaint

RetailDive

The streetwear brand claims the athleticwear giant failed to allege its rights in the complaint over the Dad-Star sneaker.

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Shein Quietly Files for U.S. IPO

Retail TouchPoints

Fast fashion juggernaut Shein has confidentially filed to go public, multiple sources report. The IPO, which people familiar with the matter said could happen as early as 2024, has the potential to be one of the biggest in years, according to the Wall Street Journal. Rumors of an IPO for the discount app have swirled for over a year now as Shein has continued its meteoric rise in the U.S. and the world.

Fashion 257
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How retailers compete on speed, at scale, with fabric OMS

Fabric

We’re turning speed into a competitive advantage for large omnichannel retailers. For retail businesses, the ability to operate fast and at scale is critical. Anything that limits or slows down the shopping experience could mean the difference between an engagement or a bounce, a conversion or abandonment, or a lifetime customer versus a lost customer.

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Macy’s taps new chief marketing officer

RetailDive

Incoming CEO Tony Spring, in one of his first executive appointments, has turned to ex-Caesars Entertainment CMO Sharon Otterman.

Marketing 126
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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SHEIN Quietly Goes Public and Readies for High-Value US IPO

RetailWire

SHEIN has discreetly filed for an IPO in the U.S., stirring anticipation of one of the largest IPOs in recent years.

Fashion 116
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Foot Locker veteran Andy Gray named president of Journeys Group

RetailDive

Journeys Group, which is parent company Genesco's largest business, is undergoing efforts to move some stores off-mall.

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Amazon Targets Miami for Expansion Following Other Billionaires

RetailWire

Amazon's expansion radar is now set on the city of Miami, aiming to lease an impressive 50,000 square feet of office space.

Other 105
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Shein reportedly files for IPO

RetailDive

The fast-fashion giant had reportedly been eyeing the move all year, while it has faced scrutiny from U.S. lawmakers over its supply chain practices.

Fashion 124
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Police Issue Warning About the New iPhone NameDrop Feature

RetailWire

The iPhone's new NameDrop feature has led many police departments to start urging parents to inspect their kids' phone settings.

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Black Friday orders through Klarna jump nearly 30%

RetailDive

As consumers feel the pinch of inflation, some are turning to installment payment services to stretch their budgets.

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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Insta

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Foxtrot and Dom’s Kitchen announce merger

RetailDive

The Chicago-based upscale convenience store brand plans to combine with the local grocer that has a similar reputation for innovative foodservice and store designs.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How to dropship on Shopify: your 10-step guide for 2024

Omnisend

Reading Time: 14 minutes So many entrepreneurs have succeeded with ecommerce. Their success stories have led everyone to believe that they can easily achieve similar results. However, that’s not always the case with dropshipping. Due to stiff competition, evolving consumer trends, and the need for continual adaptation, success is not guaranteed. This comprehensive guide explores how to dropship on Shopify to offer a realistic perspective to new business owners.

Shopify 78
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Rothy’s appoints VP of sustainability

RetailDive

The footwear brand has brought on James Rogers to help develop and execute a strategic plan for the company.

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11 Best email deliverability tools for 2023

Omnisend

Reading Time: 9 minutes Many marketers believe that all emails sent will reach the recipient’s inbox. However, many factors influence if an email lands in the inbox or spam folder or gets blocked. Fortunately, email deliverability tools exist to enhance your emails’ reach. These tools allow you to monitor various elements of your email campaigns.

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TVs, PS5s and Airpods dominate social media product mentions during holiday shopping weekend: report

RetailDive

Over 2.3 million posts from Friday through Sunday mentioned holiday shopping, Black Friday or Cyber Monday, according to Sprout Social.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.