Unboxing the Future: How Connected Packaging Strengthens Brand Consistency
Retail TouchPoints
AUGUST 26, 2024
Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. To thrive in this landscape, successful CPG and retail brands are taking a proactive approach to put the power to connect, share information and provide brand-aligned experiences directly into consumers’ hands with connected packaging.
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