Best Buy, Microsoft Celebrate Earth Month by Turning ‘E-Waste’ into Couture
Retail TouchPoints
APRIL 8, 2024
Best Buy , one of the largest retail collectors of e-waste in the U.S., is partnering with Microsoft on a new activation designed to inspire consumers to recycle their unwanted laptops and tablets. During Earth Month in April, customers can bring in any eligible laptop or tablet to a Best Buy store for recycling and save $50 on a Surface device. These recycled devices will then be used for an innovative contest powered by Junk Kouture , a youth-focused sustainable fashion competition.
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