Mon.Jul 22, 2024

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Google Finally Scraps Its Cookie Deprecation Plans

Forrester eCommerce

Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.

B2C 441
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Major Health System Teams with Instacart to Promote ‘Food as Health’

Retail TouchPoints

Northwell Health , the largest health system in New York State, will partner with Instacart Health to expand access to nutritious food, beginning with a focus on moms-to-be in communities that have long-standing disparities in maternal care. The first program to launch will integrate Instacart Health tools into Northwell’s Center for Maternal Health Maternal Outcomes and Morbidity Collaborative (MOMS), targeting people who are food insecure as well as the maternal health of Black and Brown women

eCommerce 262
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Can Your Customer Success Strategy Withstand The Heat?

Forrester eCommerce

Summer is officially here – and we know this not simply because the calendar says so, but also because the scorching temperatures outside are testing every thermometer’s limits (and ours, too). The intense heat forces us to adapt our plans and navigate unpredictable summer storms, leaving us to pivot quickly to find alternative activities.

Customer 246
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Edible Debuts New Fresh Fruit Subscription Service

Retail TouchPoints

Edible Brands , the parent company of Edible (formerly Edible Arrangements), has launched a new ecommerce brand, FreshFruit.com , that offers subscription delivery of premium fresh fruits. “Our customers have always trusted Edible for the finest quality fruit,” said Somia Farid Silber, President of Edible Brands in a statement. “FreshFruit.com extends that commitment by offering consumers the same hand-selected fruits found in our signature arrangements, delivered fresh to the

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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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From PC Giant To AI Innovator: It’s Time To Refresh Your Perception Of Lenovo

Forrester eCommerce

Lenovo was first established in 1984 with only 11 entrepreneurs. On its 40 years anniversary, Lenovo has become a multinational corporation with $62 billion revenue and 77,000 employees worldwide, ranking at 217 in the Fortune Global 500. In 2014, Lenovo began diversifying its business by acquiring Motorola Mobility and IBM’s x86 server division.

Mobile 246
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Is it Time to Upgrade Your WMS to a Fulfillment Management System?

Retail TouchPoints

With the 2024 holiday season not too far away, it’s an opportune moment to evaluate your fulfillment operations and determine which technologies require an upgrade or replacement to secure your future success. Ecommerce has undergone a remarkable transformation in recent years, and warehouses must consistently deliver a seamless, end-to-end consumer experience to remain competitive in this evolving market.

More Trending

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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers.

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BigCommerce Website Examples: 3 Brands That Capture Attention

Groove

15 seconds. That’s all the time merchants have to capture a user on their website — according to Tony Haile, CEO of Chartbeat. A website design must be picturesque in order to capture a visitor's attention, and BigCommerce has made the design process much easier. BigCommerce websites have over 100 themes to choose from and endless marketing features and integrations.

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Kroger Enhances Picking Functionality with Robotic Automation

Retail TouchPoints

Kroger will implement advanced picking technologies from its long-time partner Ocado Group at fulfillment centers across its network, including greater use of robotics in preparing customer orders. Kroger, which has been working with Ocado since 2018 , will implement these “Re:imagined” technologies across multiple current fulfillment centers as well as future facilities.

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What's With The Growing Popularity of The Headless eCommerce Trend?

Groove

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.

eCommerce 195
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Kohl’s Launches Dedicated Dress Sections at 700 Stores

Retail TouchPoints

In a bid to enhance its women’s offering, Kohl’s has launched an expanded assortment of dresses in new dedicated “dress shops” at 700 stores and on Kohls.com. As the retailer continues to make adjustments to its assortment and merchandising strategy , dresses were identified as an area for growth, with particular white space in occasion , career and social dresses.

Other 214
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The shortlist for the Creative Retail Awards 2024 is LIVE!

365 Retail

After a close-fought judging process the shortlisted entries have been named. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.

Leisure 115
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Microsoft Releases CrowdStrike Recovery Tool To Fix 8.5M Windows Devices

RetailWire

Microsoft has introduced a new recovery tool, KB5042429, aimed at resolving the issues caused by the CrowdStrike Falcon agent that impacted 8.5 million Windows devices on Friday.

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BIRKENSTOCK Opens First Retail Store in Paris’s Marais District

365 Retail

BIRKENSTOCK has announced the opening of its first retail store in France, located in the vibrant Marais district of Paris. This milestone marks a significant step in the brand’s retail expansion across Europe. The store, set to open on July 20, is situated just steps from Paris City Hall and the Picasso Museum, positioning it in the heart of one of the world’s fashion and cultural capitals.

Retail 107
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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In-N-Out Owner Slams Viral Video of Non-Existent ‘Monkey Style’ Burger

RetailWire

In-N-Out Burger has been the subject of a viral TikTok trend, and the owner of the popular fast-food restaurant has had enough of the monkeying around.

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Enhancing Retail Operations through Data and Promotions

365 Retail

Data and promotions are central to the success of retail operations, as highlighted in the “Retail Resilience” report. By effectively utilising data and strategic promotions, retailers can significantly improve their decision-making processes and drive consumer engagement. The Power of Data in Retail Retailers recognise the value of data in making informed business decisions.

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Verizon’s Postpaid Subscribers Offer Bright Spot as Company Misses Q2 Revenue Estimates

RetailWire

Verizon Communications missed quarterly revenue estimates on Monday as more cost-conscious customers decided to hold on to their phones longer, overshadowing monthly billing subscriber growth.

Customer 105
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Lululemon pushes back against greenwashing claims

RetailDive

A Florida resident has asked for a class action jury trial in a lawsuit alleging that the brand’s “Be Planet” initiative constitutes deceptive marketing.

Marketing 100
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Google Cancels Plans To Eliminate Third-Party Cookies

RetailWire

Google has announced its decision to abandon plans to eliminate and replace third-party cookies in its Chrome browser, a move crucial for advertisers to track users across websites for targeted ads.

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Vape Club urges government to consider licensing scheme

TalkingRetail

Vape Club CEO Dan Marchant has urged the Labour government to seriously consider the potential benefits of a Vape Retail Licensing Scheme.

Retail 111
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Ross Stores adds 24 new locations in 2 months

RetailDive

The off-price retailer still sees a path to 2,900 locations of its namesake banner as it also improves its value offering at DD’s Discounts.

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How to Audit Content for Better SEO

Practical eCommerce

Organic search performance starts with optimized content. Here's how to improve both. The post How to Audit Content for Better SEO appeared first on Practical Ecommerce.

SEO 97
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Challenges and Strategies for SMEs in Drives

Wiser

Sophie Arcucci provides insights into the performance of drive-through chains, the challenges facing SMEs and the keys to success. FEEF : What are the main figures on retailers’ performance ? Sophie Arcucci : An analysis of the number of new drives opening in France reveals a clear trend: the regions with the highest number of openings, such as Île-de-France, Aquitaine, and Rhône-Alpes, are often those with large consumer catchment areas and high population density.

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Brilliance CEO on Acquiring a Food Manufacturer

Practical eCommerce

Why would the owner of a busy B2B ecommerce development firm acquire a DTC food company? The post Brilliance CEO on Acquiring a Food Manufacturer appeared first on Practical Ecommerce.

B2B 88
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Understanding Digital Trends: Key Insights from Retail Leaders

Wiser

The Digital Shelf Institute and Wiser bring to you a review of key topics shared with us by leaders in the digital space. Here’s a summary of the findings and strategies discussed in the report: Shifts in Performance Metrics Digital leaders highlight a notable shift in the metrics used to measure the performance of online and in-store shopping. The focus has moved towards key performance indicators such as in-stock status and void reduction.

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4 Reasons Not to Share Your Verification Data with Affiliates

SheerID

You work hard to collect accurate consumer data. When you share this data with affiliate verification providers, you lose control of your customer relationships.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Academy Sports and Outdoors targets enhanced distribution performance

RetailDive

The retailer’s implementation of a new warehouse management system is a key component of its efforts to bolster its omnichannel capabilities.

Outdoor 95
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McDonald’s in Japan Closes 30% of Stores Due to Systems Outage

RetailWire

It is not clear what caused the systems outages in the Japanese McDonald's.

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Makeup brand Seint to change its business model

RetailDive

The company is transitioning from direct selling to an affiliate commission structure, and will no longer provide compensation to its sellers for recruiting efforts.

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New Cookies with Chocolate M&M’s minis

TalkingRetail

Mars Chocolate Drinks & Treats has launched new Cookies with Chocolate M&M’s minis. The cookie launch comes straight on the back of M&M’s minis confectionery launch, which is being supported by a marketing investment of £2.8m.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.