Mon.Oct 21, 2024

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No Clickbait Here—LinkedIn Is Clearly King Of B2B Social Media

Forrester eCommerce

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

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Bed Bath & Beyond to Return to Brick-and-Mortar via Small-Format Stores Operated by Kirkland’s

Retail TouchPoints

Beyond, Inc. , the parent company of Bed, Bath & Beyond , has entered a multi-faceted strategic partnership with home décor retailer Kirkland’s that will bring the currently online-only Bed Bath & Beyond back to brick-and-mortar retail, a year-and-a-half after it shuttered all its stores. Kirkland’s will become Beyond’s exclusive brick-and-mortar operator and licensee for a series of small-format (up to 15,000 square feet) “neighborhood” Bed Bath & Beyond stores.

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Our Latest Wave On Creative AdTech Calls For Consolidation

Forrester eCommerce

Creative, the element of advertising that most determines its efficacy, has long been underserved by technology. By contrast, much has been said about and done to audiences, who are convoluted by data deprecation, subject to identity resolution, and increasingly fed up with audience targeting’s status quo.

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Answering the $100 Billion Question: How Can Retailers Combat Refund Fraud?

Retail TouchPoints

Refund fraud is a significant issue for U.S. retailers, costing billions of dollars annually. In 2023, fraudulent returns accounted for a staggering 13.7% of all returns , resulting in $101 billion in losses. To make the issue worse, this trend shows no sign of slowing down, as fraudsters continue to develop new and innovative methods to exploit retail systems.

Retail 171
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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2024 Midyear Review: Still Losing In China, Global Brands Remain Positive

Forrester eCommerce

Earlier this year, I published a report exploring the decline of global brands in China’s consumer market, and the concurrent rise of domestic ones. In my latest report Midyear Review 2024: Global Brands’ Performance In China, our analysis from global brands’ earnings reports reveals that competing in China’s consumer market remains an uphill battle.

Consumer 195
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Boohoo CEO Steps Down Amid Strategic Business Review

Retail TouchPoints

Online fast-fashion retailer Boohoo is launching a strategic review to determine how it can best maximize shareholder value after a difficult few years, according to multiple sources. The company’s CEO, John Lyttle, will step down after five years at the helm, but will remain in his role until a successor is found. Boohoo is the parent company of Boohoo, BoohooMAN, PrettyLittleThing, Debenhams and Karen Millen, which collectively struggled in the first half of 2024.

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Starbucks Hires Chipotle Alum as New Global Chief Brand Officer

Retail TouchPoints

A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new executive team, according to reports from Yahoo and others. Tressie Lieberman worked alongside Niccol from 2018 to 2023, driving digital marketing and off-premise. In addition to Chipotle, Lieberman held senior marketing roles at Yahoo, Snap Kitchen and Yum!

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Make Your Website Accessible Or Leave Money On The Table This Holiday Season

Forrester eCommerce

Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.

Customer 195
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Chick-fil-A Cooks up Something New — An Entertainment App

Retail TouchPoints

Branded apps are nothing new, but Chick-fil-A ’s new Play app — set to release on Nov. 18 — feels different, primarily because it has almost nothing to do with food, or even chickens. Instead, Chick-fil-A promises an app chock full of “new ways for families to have fun, connect and spend time together,” including: Image courtesy Chick-fil-A Original animated shows such as Evergreen Hills and vignettes featuring the Chick-fil-A cows, all “intentionally designed” in landscape format so they can be

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REI sticks to store expansion plans despite declines

RetailDive

Amid layoffs, falling sales, widening losses and some turmoil at unionized locations, the outdoor retailer seeks a path to growth.

Outdoor 110
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Discover FastSpring’s Recipe Docs: Simplifying Implementation for Users

FastSpring

At FastSpring, we’re always striving to provide our users with the best tools to enhance their FastSpring experience. One of the features that has been quietly revolutionizing the way our users interact with Store Builder Library (our JavaScript library), our APIs, and our webhooks is Recipe Docs. If you haven’t had a chance to explore it yet, let me show you why this feature is so powerful and why it’s quickly becoming a favorite among our users.

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Wiser Use Case: How a Leading Consumer Electronics Manufacturer Improved Compliance by 13%

Wiser

In today’s competitive retail environment, ensuring promotional compliance across multiple store locations is critical to capturing sales opportunities. For a leading consumer electronics manufacturer, this challenge was especially evident, as their traditional approach to monitoring in-store compliance was falling short, with their field teams stretched thin.

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Is Your Site Vulnerable to a Google Update?

Practical eCommerce

No site is safe from a Google update, but some experience more ranking declines than others. The post Is Your Site Vulnerable to a Google Update? appeared first on Practical Ecommerce.

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Inside Walmart’s pop culture-heavy 2024 holiday campaign

RetailDive

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Merchants’ Guide to Metaverse Platforms

Practical eCommerce

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold. The post Merchants’ Guide to Metaverse Platforms appeared first on Practical Ecommerce.

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Portsmouth FC to Open New Club Store at Gunwharf Quays

365 Retail

Portsmouth Football Club has announced the opening of a new official pop-up store at Gunwharf Quays. The Pompey Store will open on Friday, 1st November 2024, and remain open until the end of January 2025, offering a range of official club merchandise. Fans will be able to purchase a selection of Portsmouth FC products, including replica kits, training wear, and exclusive gifts.

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Post Office management could be told to cede control to sub-postmasters

TalkingRetail

The government is considering handing ownership of the Post Office to its sub-postmasters across the UK.

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Metrocentre Welcomes Greggs and Newcastle United to Town Square

365 Retail

The Metrocentre Partnership has announced the signing of two iconic Newcastle-born institutions at Metrocentre. Greggs and Newcastle United are set to open in Upper Town Square later this year, underscoring the destination’s commitment to working with local hero businesses and bringing forward the latest store formats to continue to drive footfall. Due to open ahead of Christmas, Greggs will introduce a new larger format 3,491 sq ft unit in time for the busiest period of the year.

Gifts 62
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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29 Top Brands Announce Exclusive Offers with SheerID for National First Responders Day

SheerID

SheerID partners with leading brands to honor heroes by offering exclusive deals.

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Charity offers free training to help shop workers deal with abuse

TalkingRetail

A charity is offering free training for shop workers to help them deal with abuse and attacks. The Retail Trust revealed that in a survey of 1,200 shop workers it found 39% had wanted to leave their jobs because of violent and abusive incidents.

Retail 59
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Future Stores Opens on Oxford Street, Blending Technology and Retail in a First-of-its-Kind Experience

365 Retail

Future Stores has made its debut on Oxford Street, ahead of its official launch on 30 October 2024, introducing a new era of retail that merges cutting-edge technology with traditional bricks-and-mortar shopping. With a £20 million investment, the store aims to transform retail into a dynamic, interactive experience that is the first of its kind globally.

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Rare Beauty celebrates ‘Every Side of You’ for first global campaign

RetailDive

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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TAG Heuer Opens New Boutique at Bluewater Shopping Centre

365 Retail

Swiss luxury watchmaker TAG Heuer has opened its latest boutique at Bluewater Shopping Centre , expanding its UK presence with a new location that spans 120 square metres. This new space marks TAG Heuer’s second largest boutique in the UK, following the flagship store on Oxford Street in London. The opening is part of the brand’s continued focus on providing exceptional in-store experiences for its customers.

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David’s Bridal expands loyalty program to full wedding party

RetailDive

The Diamond Loyalty program also includes two new reward tiers with lower threshold levels for members to earn gifts and perks.

Gifts 67
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Mint Velvet Opens New Boutique in Milton Keynes’ centre:mk

365 Retail

Mint Velvet , the British womenswear brand, renowned for its relaxed yet glamorous style has opened its new Boutique, and debut Milton Keynes location, within centre:mk’s premium Silbury Arcade. Spanning 2,100 sq ft, the store offers Mint Velvet’s latest collection of womenswear footwear, and accessories. Designed by London-based StudioJill , the interior reflects the brand’s distinct Relaxed Glamour identity.

Fashion 57
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How to set your RMN up for long-term growth

RetailDive

Get a first-hand perspective on how to build your RMN to drive sustained growth.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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How Much Does Amazon Search Engine Marketing Cost? (2024)

Ecommerce Guru

In the competitive world of Amazon, sellers must stand out to get their products seen. With millions of items and […] The post <strong>How Much Does Amazon Search Engine Marketing Cost? (2024)</strong> appeared first on Ecommerce Guru.

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Getting Your First Credit Card: Here’s What to Know

365 Retail

As a first-time credit card seeker, there’s a lot you can do to save your time during the process – like learning some important terms such as credit history, credit score, and the potential consequences. First things first – a credit card resembles other types of loans, as it lets users buy stuff by using someone else’s money temporarily. You’d repay that loan in monthly installments, which gives users a chance to afford things they couldn’t pay for in one go.

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Black Friday Marketing Strategy – Amazon FBA Selling Tips for 2024

Ecommerce Guru

As we approach Black Friday 2024, Amazon FBA sellers must prepare for one of the biggest shopping events of the […] The post <strong>Black Friday Marketing Strategy – Amazon FBA Selling Tips for 2024</strong> appeared first on Ecommerce Guru.

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FBC UK new Merryland White Chocolate Chip Minis for Christmas

TalkingRetail

Fox’s Burton’s Companies (FBC) has unveiled its range for Christmas 2024 including new Merryland White Chocolate Chip Minis. The new product joins new Fox’s Winter Spiced Cookies along with the usual family of FBC seasonal favourites, following strong performances last Christmas.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.