Forrester eCommerce
OCTOBER 21, 2024
Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.
Retail TouchPoints
OCTOBER 21, 2024
Refund fraud is a significant issue for U.S. retailers, costing billions of dollars annually. In 2023, fraudulent returns accounted for a staggering 13.7% of all returns , resulting in $101 billion in losses. To make the issue worse, this trend shows no sign of slowing down, as fraudsters continue to develop new and innovative methods to exploit retail systems.
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Forrester eCommerce
OCTOBER 21, 2024
Creative, the element of advertising that most determines its efficacy, has long been underserved by technology. By contrast, much has been said about and done to audiences, who are convoluted by data deprecation, subject to identity resolution, and increasingly fed up with audience targeting’s status quo.
Retail TouchPoints
OCTOBER 21, 2024
Beyond, Inc. , the parent company of Bed, Bath & Beyond , has entered a multi-faceted strategic partnership with home décor retailer Kirkland’s that will bring the currently online-only Bed Bath & Beyond back to brick-and-mortar retail, a year-and-a-half after it shuttered all its stores. Kirkland’s will become Beyond’s exclusive brick-and-mortar operator and licensee for a series of small-format (up to 15,000 square feet) “neighborhood” Bed Bath & Beyond stores.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
OCTOBER 21, 2024
Earlier this year, I published a report exploring the decline of global brands in China’s consumer market, and the concurrent rise of domestic ones. In my latest report Midyear Review 2024: Global Brands’ Performance In China, our analysis from global brands’ earnings reports reveals that competing in China’s consumer market remains an uphill battle.
Retail TouchPoints
OCTOBER 21, 2024
When Jennifer Hyman and Jenny Fleiss started Rent the Runway , they wanted to disrupt the fashion industry. Now, as the company’s 15th birthday nears, Hyman has unveiled her plans to “reinvigorate” the business heading into 2025 and beyond. But that means first reflecting on how much the company has changed, how much she has changed as CEO, and ironically, how far the fashion industry still has to go.
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Retail TouchPoints
OCTOBER 21, 2024
Online fast-fashion retailer Boohoo is launching a strategic review to determine how it can best maximize shareholder value after a difficult few years, according to multiple sources. The company’s CEO, John Lyttle, will step down after five years at the helm, but will remain in his role until a successor is found. Boohoo is the parent company of Boohoo, BoohooMAN, PrettyLittleThing, Debenhams and Karen Millen, which collectively struggled in the first half of 2024.
Forrester eCommerce
OCTOBER 21, 2024
European B2B marketing is conquering challenges as businesses navigate through fluctuating economic climates, process inefficiencies, data management challenges, and recruitment difficulties. Forrester’s Marketing Survey 2024 delves deep into how France, Germany, Italy, Spain, and the UK each present unique markets with distinct regional needs.
Retail TouchPoints
OCTOBER 21, 2024
Branded apps are nothing new, but Chick-fil-A ’s new Play app — set to release on Nov. 18 — feels different, primarily because it has almost nothing to do with food, or even chickens. Instead, Chick-fil-A promises an app chock full of “new ways for families to have fun, connect and spend time together,” including: Image courtesy Chick-fil-A Original animated shows such as Evergreen Hills and vignettes featuring the Chick-fil-A cows, all “intentionally designed” in landscape format so they can be
FastSpring
OCTOBER 21, 2024
At FastSpring, we’re always striving to provide our users with the best tools to enhance their FastSpring experience. One of the features that has been quietly revolutionizing the way our users interact with Store Builder Library (our JavaScript library), our APIs, and our webhooks is Recipe Docs. If you haven’t had a chance to explore it yet, let me show you why this feature is so powerful and why it’s quickly becoming a favorite among our users.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
OCTOBER 21, 2024
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new executive team, according to reports from Yahoo and others. Tressie Lieberman worked alongside Niccol from 2018 to 2023, driving digital marketing and off-premise. In addition to Chipotle, Lieberman held senior marketing roles at Yahoo, Snap Kitchen and Yum!
SheerID
OCTOBER 21, 2024
SheerID partners with leading brands to honor heroes by offering exclusive deals.
Practical eCommerce
OCTOBER 21, 2024
For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold. The post Merchants’ Guide to Metaverse Platforms appeared first on Practical Ecommerce.
RetailDive
OCTOBER 21, 2024
Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
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Practical eCommerce
OCTOBER 21, 2024
No site is safe from a Google update, but some experience more ranking declines than others. The post Is Your Site Vulnerable to a Google Update? appeared first on Practical Ecommerce.
RetailDive
OCTOBER 21, 2024
Amid layoffs, falling sales, widening losses and some turmoil at unionized locations, the outdoor retailer seeks a path to growth.
Wiser
OCTOBER 21, 2024
In today’s competitive retail environment, ensuring promotional compliance across multiple store locations is critical to capturing sales opportunities. For a leading consumer electronics manufacturer, this challenge was especially evident, as their traditional approach to monitoring in-store compliance was falling short, with their field teams stretched thin.
RetailDive
OCTOBER 21, 2024
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
RetailWire
OCTOBER 21, 2024
News Corp is suing AI developer Perplexity for unauthorized use of copyrighted news articles.
RetailDive
OCTOBER 21, 2024
The companies will open neighborhood, small-format stores, and Beyond will invest $25 million in Kirkland's in a combined debt and equity transaction.
TalkingRetail
OCTOBER 21, 2024
The government is considering handing ownership of the Post Office to its sub-postmasters across the UK.
RetailDive
OCTOBER 21, 2024
Vision-Assisted Package Retrieval aims to help drivers quickly find packages and save time on routes.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
RetailWire
OCTOBER 21, 2024
If you're a fan of the Cheesy Tots, this serves as another reason for you to visit Burger King.
RetailDive
OCTOBER 21, 2024
The retailer announced Thursday that its turkey-centered promotion serves eight people instead of 10.
RetailWire
OCTOBER 21, 2024
Macy's and Disney celebrate a one-of-a-kind new holiday collection.
RetailDive
OCTOBER 21, 2024
The tool can help build more transparent sourcing relationships and better measure supply chain metrics.
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B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s
365 Retail
OCTOBER 21, 2024
Portsmouth Football Club has announced the opening of a new official pop-up store at Gunwharf Quays. The Pompey Store will open on Friday, 1st November 2024, and remain open until the end of January 2025, offering a range of official club merchandise. Fans will be able to purchase a selection of Portsmouth FC products, including replica kits, training wear, and exclusive gifts.
RetailDive
OCTOBER 21, 2024
The Diamond Loyalty program also includes two new reward tiers with lower threshold levels for members to earn gifts and perks.
365 Retail
OCTOBER 21, 2024
The Metrocentre Partnership has announced the signing of two iconic Newcastle-born institutions at Metrocentre. Greggs and Newcastle United are set to open in Upper Town Square later this year, underscoring the destination’s commitment to working with local hero businesses and bringing forward the latest store formats to continue to drive footfall. Due to open ahead of Christmas, Greggs will introduce a new larger format 3,491 sq ft unit in time for the busiest period of the year.
RetailDive
OCTOBER 21, 2024
The company currently offers tablets, mobile phones and laptops from companies like Apple and Google with plans for expansion.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
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