Mon.Oct 21, 2024

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No Clickbait Here—LinkedIn Is Clearly King Of B2B Social Media

Forrester eCommerce

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

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Answering the $100 Billion Question: How Can Retailers Combat Refund Fraud?

Retail TouchPoints

Refund fraud is a significant issue for U.S. retailers, costing billions of dollars annually. In 2023, fraudulent returns accounted for a staggering 13.7% of all returns , resulting in $101 billion in losses. To make the issue worse, this trend shows no sign of slowing down, as fraudsters continue to develop new and innovative methods to exploit retail systems.

Retail 278
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Discover FastSpring’s Recipe Docs: Simplifying Implementation for Users

FastSpring

At FastSpring, we’re always striving to provide our users with the best tools to enhance their FastSpring experience. One of the features that has been quietly revolutionizing the way our users interact with Store Builder Library (our JavaScript library), our APIs, and our webhooks is Recipe Docs. If you haven’t had a chance to explore it yet, let me show you why this feature is so powerful and why it’s quickly becoming a favorite among our users.

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Boohoo CEO Steps Down Amid Strategic Business Review

Retail TouchPoints

Online fast-fashion retailer Boohoo is launching a strategic review to determine how it can best maximize shareholder value after a difficult few years, according to multiple sources. The company’s CEO, John Lyttle, will step down after five years at the helm, but will remain in his role until a successor is found. Boohoo is the parent company of Boohoo, BoohooMAN, PrettyLittleThing, Debenhams and Karen Millen, which collectively struggled in the first half of 2024.

Fashion 263
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Make Your Website Accessible Or Leave Money On The Table This Holiday Season

Forrester eCommerce

Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.

Customer 311
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Bed Bath & Beyond to Return to Brick-and-Mortar via Small-Format Stores Operated by Kirkland’s

Retail TouchPoints

Beyond, Inc. , the parent company of Bed, Bath & Beyond , has entered a multi-faceted strategic partnership with home décor retailer Kirkland’s that will bring the currently online-only Bed Bath & Beyond back to brick-and-mortar retail, a year-and-a-half after it shuttered all its stores. Kirkland’s will become Beyond’s exclusive brick-and-mortar operator and licensee for a series of small-format (up to 15,000 square feet) “neighborhood” Bed Bath & Beyond stores.

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Starbucks Hires Chipotle Alum as New Global Chief Brand Officer

Retail TouchPoints

A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new executive team, according to reports from Yahoo and others. Tressie Lieberman worked alongside Niccol from 2018 to 2023, driving digital marketing and off-premise. In addition to Chipotle, Lieberman held senior marketing roles at Yahoo, Snap Kitchen and Yum!

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29 Top Brands Announce Exclusive Offers with SheerID for National First Responders Day

SheerID

SheerID partners with leading brands to honor heroes by offering exclusive deals.

Marketing 147
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Chick-fil-A Cooks up Something New — An Entertainment App

Retail TouchPoints

Branded apps are nothing new, but Chick-fil-A ’s new Play app — set to release on Nov. 18 — feels different, primarily because it has almost nothing to do with food, or even chickens. Instead, Chick-fil-A promises an app chock full of “new ways for families to have fun, connect and spend time together,” including: Image courtesy Chick-fil-A Original animated shows such as Evergreen Hills and vignettes featuring the Chick-fil-A cows, all “intentionally designed” in landscape format so they can be

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Leverage Existing Tech Stack To Build Exciting Post-Purchase Experiences This Holiday Season

lateshipment

The holiday season is a critical time for e-commerce businesses, with the potential to attract new customers and drive significant sales. To take things a notch further, you need to stand out in a competitive landscape and retain customers. The best way to do that is to deliver an outstanding post-purchase experience to build a loyal customer tribe and grow.

eCommerce 130
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Rent the Runway CEO on the Evolution of Consumers and Her Company

Retail TouchPoints

When Jennifer Hyman and Jenny Fleiss started Rent the Runway , they wanted to disrupt the fashion industry. Now, as the company’s 15th birthday nears, Hyman has unveiled her plans to “reinvigorate” the business heading into 2025 and beyond. But that means first reflecting on how much the company has changed, how much she has changed as CEO, and ironically, how far the fashion industry still has to go.

Consumer 264
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REI sticks to store expansion plans despite declines

RetailDive

Amid layoffs, falling sales, widening losses and some turmoil at unionized locations, the outdoor retailer seeks a path to growth.

Outdoor 124
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Is Your Site Vulnerable to a Google Update?

Practical eCommerce

No site is safe from a Google update, but some experience more ranking declines than others. The post Is Your Site Vulnerable to a Google Update? appeared first on Practical Ecommerce.

eCommerce 117
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Amazon to deploy AI tech in delivery vans

RetailDive

Vision-Assisted Package Retrieval aims to help drivers quickly find packages and save time on routes.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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AI Startup Perplexity Accused of Illicitly Using Content From Major News Publishers

RetailWire

News Corp is suing AI developer Perplexity for unauthorized use of copyrighted news articles.

Article 115
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Inside Walmart’s pop culture-heavy 2024 holiday campaign

RetailDive

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

Marketing 115
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Merchants’ Guide to Metaverse Platforms

Practical eCommerce

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold. The post Merchants’ Guide to Metaverse Platforms appeared first on Practical Ecommerce.

eCommerce 107
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Rare Beauty celebrates ‘Every Side of You’ for first global campaign

RetailDive

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

Marketing 111
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Post Office management could be told to cede control to sub-postmasters

TalkingRetail

The government is considering handing ownership of the Post Office to its sub-postmasters across the UK.

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Walmart modifies holiday meal deal

RetailDive

The retailer announced Thursday that its turkey-centered promotion serves eight people instead of 10.

Retail 110
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Burger King Brings Back Cheesy Tots to Its Fall Menu

RetailWire

If you're a fan of the Cheesy Tots, this serves as another reason for you to visit Burger King.

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How to set your RMN up for long-term growth

RetailDive

Get a first-hand perspective on how to build your RMN to drive sustained growth.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Macy’s and Disney Celebrate Magic and Legacy with New Holiday Collaboration

RetailWire

Macy's and Disney celebrate a one-of-a-kind new holiday collection.

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David’s Bridal expands loyalty program to full wedding party

RetailDive

The Diamond Loyalty program also includes two new reward tiers with lower threshold levels for members to earn gifts and perks.

Gifts 105
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Subway Debuts New Sandwich Selections Alongside Its Ghost Pepper Bread

RetailWire

Subway is stepping its spicy game up.

Games 105
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Why apparel companies embrace supplier scorecards

RetailDive

The tool can help build more transparent sourcing relationships and better measure supply chain metrics.

Apparel 104
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Walmart Now Sells Tiny Homes on Its Website, Expands Pet Care

RetailWire

Ready to buy a brand new home from Walmart?

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Bed Bath & Beyond stores to return with Kirkland’s partnership

RetailDive

The companies will open neighborhood, small-format stores, and Beyond will invest $25 million in Kirkland's in a combined debt and equity transaction.

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Dunkin’ Debuts a Wickedly Delicious Potion Macchiato

RetailWire

Purple and black drinks and donuts celebrate spooky season.

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TikTok Shop adds refurbished electronics

RetailDive

The company currently offers tablets, mobile phones and laptops from companies like Apple and Google with plans for expansion.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.