4 Ways Retailers can Connect with Gen Z
Retail TouchPoints
DECEMBER 27, 2024
Retailers have to start understanding Gen Z. Theyre in their late teens to mid-20s and have far more purchasing power than we give them credit for. Theyll reach $12 trillion by 2030. Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them.
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