JCPenney, LIFT Select 10 Finalists for Beauty Accelerator Program
Retail TouchPoints
OCTOBER 3, 2024
JCPenney and Rare Beauty Brands have selected 10 finalists for the 2024 LIFT Beauty Accelerator program, which was created to empower female-identifying founders from underrepresented backgrounds. LIFT will support five early-stage brands from these communities with $10,000 grants, retail distribution and mentorship from beauty executives. During the competition’s next phase, finalists will pitch their concepts to a judging panel that includes Daren Curry, VP of Digital Acceleration at Rare Beau
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