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Facebook is the biggest social network in the world, boasting more than 3 billion users as of April 2024. With such an enormous pool of potential customers at their fingertips, eCommerce businesses can't afford to ignore advertising on the platform. Many companies rely on a Facebook advertising agency to run their campaigns, but some agencies make critical errors that cost significant amounts of time and money.
Data security is both a high priority and struggle for many organizations. Find out why and get some next steps in this preview of our upcoming Security & Risk Summit December 9-11 in Baltimore.
For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. TikTok has noted this trend on its platform, where it says 57% of users utilize its search functionality and 23% search for something within 30 seconds of opening the TikTok app. Image courtesy TikTok Now TikTok has introduced a new way for brands to capitalize on this trend, with a new Search Ads offering that will allow brands to place th
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion , which would represent a 53.2% share of online spend this season versus desktop shopping.
We’ve been talking a lot about the security challenges with Artificial Intelligence (AI) at Forrester, specifically Generative AI. We’ve researched the buzz on AI PC’s and think 2025 is when they’ll start to gain adoption. But what about mobile?
JFK Millennium Partners (JMP) will work with Avolta company retailers Dufry and Hudson to operate duty-free, travel and specialty retail stores in more than 28,000 square feet of space in the new state-of-the-art Terminal 6 at JFK Airport, scheduled to open in early 2026. Products, food and beverage sourced from local New York City businesses and entrepreneurs will be available alongside a curated mix of luxury brands, perfumes and cosmetics, spirits, jewelry and accessories.
JFK Millennium Partners (JMP) will work with Avolta company retailers Dufry and Hudson to operate duty-free, travel and specialty retail stores in more than 28,000 square feet of space in the new state-of-the-art Terminal 6 at JFK Airport, scheduled to open in early 2026. Products, food and beverage sourced from local New York City businesses and entrepreneurs will be available alongside a curated mix of luxury brands, perfumes and cosmetics, spirits, jewelry and accessories.
So you’ve tried agile, but it didn’t deliver what you hoped for. Maybe you faced resistance from employees, or you weren’t able to increase the speed of innovation efforts, or the cost savings that you hoped for did not materialize. Whatever the underlying issues, you are not alone. “Going agile” is not easy.
Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.
During the next 5 to 10 years, healthcare will undergo another evolution. Analytics and artificial intelligence will permeate an organization well beyond singular use cases. It will be embedded and scaled into clinical workflows and operations, drastically impacting care delivery and business outcomes.
The U.S. Department of Justice has sued Visa for anticompetitive practices in debit card networks, which it says penalize merchants that try to use alternatives. The suit, filed in the U.S. District Court for the Southern District of New York, alleges that Visa “wields its dominance, enormous scale and centrality to the debit ecosystem to impose a web of exclusionary agreements on merchants and banks.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
It was a tale of two “Metas” during Mark Zuckerberg’s Meta Connect keynote today. The company’s CEO seemed to rush through updates about the “metaverse” (Quest 3 and Horizon) in favor of AI and glasses.
We are in the final two weeks before Forrester’s B2B Summit EMEA. If you haven’t registered yet, make this your action for the day. Trust me, you don’t want to miss this! Today’s blog highlights a couple of track sessions that illustrate the inspiring and practical nature of the research we will share.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
European businesses, much like their global counterparts, are caught in a delicate dance with sector-specific vulnerabilities, a regulatory maze and geopolitical complexity for European CISOs to cope with. Forrester’s report: European Cybersecurity Threats, 2024 offers European security leaders some much-needed clarity.
In a bid to attract younger shoppers, the retailer is updating stores, adding a new product collection and focusing its branding on authentic relationships.
The creative sector was partying last week after the announcement of the winners of the Creative Retail Awards 2024. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Space NK has selected centre:mk for its next debut as the brand continues to expand in strategic locations across the UK and Ireland. Set to open on Silbury Arcade at the end of November 2024, the 1,721 sq ft store will offer an expansive selection of makeup and skincare products. Customers will be able to buy over 100 of the worlds most coveted beauty brands, including Tatcha, Drunk Elephant, NARS, Rare Beauty, Hourglass, Kosas, Olaplex, Ultra Violette, Sol De Janeiro, Diptyque, Milk Makeup, Gl
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
The number of mergers and acquisitions worldwide continues to decline, although deal values appear to be stabilizing. The post Charts: Global M&A Activity, H1 2024 appeared first on Practical Ecommerce.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
It’s official, Amazon’s October Prime Day sale, Prime Big Deal Days, is happening on October 8th and 9th. This two-day mega sale is exclusive to Prime members, offering 48 hours of discounts on a wide range of products, including tech, home essentials, and more, as holiday shopping kicks off early. This is a major opportunity for Amazon sellers to increase sales and reach new customers.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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