How Virtual Influencers and AI are Transforming the Creator Economy
Retail TouchPoints
NOVEMBER 1, 2024
The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner with but the vehicles they use to tell stories.
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