Tue.Sep 17, 2024

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eCommerce PPC Tips: 8 Ways To Increase Your Ad Conversion

Groove

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. eCommerce PPC: 8 Tips If you want to improve your paid media conversion rate, follow these 8 eCommerce PPC tips convert searchers into customers: Know your demand curve Show ads at the right time Select long-tail keywords Build

PPC 195
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AI For Advisors, Digitizing Life Planning, And Investing For The Masses Highlight Finovate’s First-Ever Wealth Management Track

Forrester eCommerce

Wealth management firms must still balance the innovation AI offers with the oversight and governance expected from regulators. As AI continues make inroads in wealth management, it’s important for firms to use explainable AI tools that provide trust, transparency, and explainability to “black box” AI systems.

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Integrating Magento and WordPress with FishPig

Groove

In today’s rapidly evolving eCommerce world, it is vital to be ahead of your competitors and engage your customers on a regular basis. To prove that you are serious about what you do, integrating Magento and WordPress is the way to go. The benefits of having a Magento store with WordPress integration are vast. You’re no longer just offering a service or products.

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556: What’s Really Going On? A Behind the Scenes Look At How We’re Changing Our Business

My Wife Quit Her Job

Today, Toni and I are stepping away from business as usual to bring you something different. We’re taking you behind the scenes for an unfiltered look at the changes we’re making in the business we run together. In this deep dive, we’ll reveal what’s really been happening, why we felt it was time to shake things up, and what these changes mean for the future of our business— and possibly even yours!

Blog 296
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Will Adding Resale Help Stitch Fix Bring Back Customers?

Retail TouchPoints

Customers will now be able to earn Stitch Fix credit for “gently worn” apparel items they give back to the brand via ThredUp ’s Resale-as-a-Service (RaaS) functionality. Shoppers can visit this page to generate a prepaid shipping label and send their apparel, shoes and accessories to ThredUp, earning Stitch Fix credit for any items that sell. “At Stitch Fix, our mission is to help people discover the styles they will love that fit perfectly so they always look and feel their best,” said Debbie W

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Let’s get our hands dirty… workshops at Forrester’s B2B Summit EMEA

Forrester eCommerce

Roll up your sleeves because there’s work to be done at Forrester’s upcoming B2B Summit EMEA, taking place 7th-9th October in London. Last year’s delegates told us that they wanted to see much more practical, hands-on application of the research showcased; we listened, we heard, and we’ve taken action.

B2B 273

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SaaStr 2024 Shines A Spotlight On Customer Success

Forrester eCommerce

Last week I attended the 10th annual SaaStr conference in San Mateo. For those unfamiliar, SaaStr is a community and resource hub that covers the building and scaling of software-as-a-service (SaaS) companies. The conference brings together industry leaders, entrepreneurs, and investors to network and share insights.

Customer 259
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Sam’s Club Compensation Changes to Push Average Pay Above $19/Hour

Retail TouchPoints

Seeking to provide more predictable financial futures for employees, Sam’s Club is initiating a plan that will see associates’ hourly wages progress faster within their pay range, increasing between 3% and 6% based on years of service. The retailer expects that these changes, which go into effect Nov. 2, 2024, will push the hourly average wage above $19 , with opportunities to earn more via bonuses.

Mobile 271
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Not Talking About A Revolution: GenAI Is An Evolution For Customer Feedback Management

Forrester eCommerce

You’d be forgiven if you assumed tools like ChatGPT will quickly replace the need for customer feedback management solutions. Indeed, large language models excel at summarizing unstructured text like customer feedback collected in survey verbatims and customer service calls. In reality, CX pros need to temper their expectations.

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The Athlete’s Foot Brings New HQ and Community-Focused Flagship to Atlanta

Retail TouchPoints

The Athlete’s Foot (TAF) has opened its new corporate headquarters, flagship location and community center on Monroe Drive in Atlanta, in the center of the city’s Midtown area. The retailer promises this new space will be “a cornerstone for retail excellence and community engagement” by offering community enrichment, sponsorships and educational programming.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Manage Tech Debt Urgently To Prevent Tech Bankruptcy

Forrester eCommerce

Technical debt is a growing issue for many organizations. Forrester’s Q2 2024 Tech Pulse Survey revealed that only 21% of US IT decision-makers report no significant technical debt. In contrast, 49% face moderate levels, and an alarming 30% struggle with high or critical debt.

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Federal Policies, AI and Supporting Law Enforcement: Retailers Fight Back Against ORC

Retail TouchPoints

It takes a village to reduce the impacts of organized retail crime (ORC) in stores and online. More specifically, it takes consistent collaboration among retailers, governmental bodies and law enforcement. Unfortunately, retail crime is increasing, so all stakeholders need to step up their efforts. In 2022, shrink caused retailers $112.1 billion in losses, up from $93.9 billion in 2021, according to a retail security report from the National Retail Federation (NRF) and the Loss Prevention Resear

Retail 264
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CIOs: Get Tech Sprawl Under Control

Forrester eCommerce

Tech sprawl refers to the uncontrolled expansion or proliferation of technological tools, platforms, systems, and solutions within an organization. As companies grow, merge, and digitally transform, their technology footprint expands, often leading to redundancy and inefficiency.

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HelloFresh Turns 4 Million Pounds of Food Waste to Compost, Animal Feed 

Retail TouchPoints

Meal kit company HelloFresh has repurposed nearly four million pounds of food waste into new food-based products like compost and animal feed. This equates to preventing approximately 1,307 tons of CO2 greenhouse gasses from entering the atmosphere, a major milestone achieved from a growing partnership with Denali , a full-service recycler of organics, that started in 2023.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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PIM vs. PXM Solutions: Expert Tips to Help You Choose | Salsify

Salsify

Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.

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15 AI WordPress Plugins for SEO, Content, Code, More

Practical eCommerce

Artificial intelligence has supercharged WordPress plugins for all forms of launching, managing, and fine-tuning a website. The post 15 AI WordPress Plugins for SEO, Content, Code, More appeared first on Practical Ecommerce.

SEO 123
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Amazon trims California warehouse footprint

RetailDive

The e-commerce giant is closing facilities in Irvine and West Sacramento, impacting more than 300 employees.

eCommerce 122
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Q&A: Joe Natoli, UX Author and Consultant

Practical eCommerce

Having spent 30 years as an ecommerce user-experience practitioner, Joe Natoli has a thought or two. The post Q&A: Joe Natoli, UX Author and Consultant appeared first on Practical Ecommerce.

eCommerce 112
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

RetailDive

The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

Fashion 119
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How Digital Workplace Tools Drive Retail Success During the Holiday Season

RETAIL MANAGEMENT SOFTWARE

The holiday season is a critical period for retailers, presenting both opportunities and challenges. With a surge in consumer demand, retailers must juggle inventory, staff, and customer service efficiently to maximize sales and ensure smooth operations. In today’s fast-paced, tech-driven world, digital workplace solutions have become essential tools for driving retail success during the busiest time of the year.

Retail 111
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Shein to highlight fall-winter collections in shoppable livestream fashion show

RetailDive

“Shien Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday.

Fashion 119
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Boars Head Will Never Make Liverwurst Again After Listeria Outbreak Killed 9

RetailWire

The company has discontinued making the product and shut down the plant where it was produced.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Amazon announces October Prime Big Deal Days dates

RetailDive

The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.

Events 117
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Amazon Employees Outraged Over Jassy’s Office Return Mandate

RetailWire

Amazon CEO Andy Jassy's office return mandate has caused a significant backlash from employees.

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Purple revamped its supplier and logistics network. Here’s why.

RetailDive

The mattress maker sought an increase in gross margin by diversifying its sourcing and simplifying its delivery operations.

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Home Depot Allegedly Overcharged Customers and Must Pay $2 Million

RetailWire

Home Depot has been ordered to pay fines and other costs related to false advertising claims in California.

Customer 105
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Christian Siriano, Azazie collaborate on bridal collection

RetailDive

At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.

Fashion 105
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Target Hiring 100K Seasonal Staff Members for Holidays

RetailWire

The application process begins Sept. 25, 2024.

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Cathedral City launches Plant Based Smokey Block

TalkingRetail

Cathedral City, from Saputo Dairy UK, is expanding its ‘Our Plant Based’ range with the launch of its Plant Based Smokey Block.

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Red Robin Celebrates National Cheeseburger Day With $10 Deal. Here’s What’s Included

RetailWire

Red Robin has entered the National Cheeseburger Day chat.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.