Tue.Sep 17, 2024

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eCommerce PPC Tips: 8 Ways To Increase Your Ad Conversion

Groove

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. eCommerce PPC: 8 Tips If you want to improve your paid media conversion rate, follow these 8 eCommerce PPC tips convert searchers into customers: Know your demand curve Show ads at the right time Select long-tail keywords Build

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AI For Advisors, Digitizing Life Planning, And Investing For The Masses Highlight Finovate’s First-Ever Wealth Management Track

Forrester eCommerce

Wealth management firms must still balance the innovation AI offers with the oversight and governance expected from regulators. As AI continues make inroads in wealth management, it’s important for firms to use explainable AI tools that provide trust, transparency, and explainability to “black box” AI systems.

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Integrating Magento and WordPress with FishPig

Groove

In today’s rapidly evolving eCommerce world, it is vital to be ahead of your competitors and engage your customers on a regular basis. To prove that you are serious about what you do, integrating Magento and WordPress is the way to go. The benefits of having a Magento store with WordPress integration are vast. You’re no longer just offering a service or products.

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556: What’s Really Going On? A Behind the Scenes Look At How We’re Changing Our Business

My Wife Quit Her Job

Today, Toni and I are stepping away from business as usual to bring you something different. We’re taking you behind the scenes for an unfiltered look at the changes we’re making in the business we run together. In this deep dive, we’ll reveal what’s really been happening, why we felt it was time to shake things up, and what these changes mean for the future of our business— and possibly even yours!

Blog 296
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Let’s get our hands dirty… workshops at Forrester’s B2B Summit EMEA

Forrester eCommerce

Roll up your sleeves because there’s work to be done at Forrester’s upcoming B2B Summit EMEA, taking place 7th-9th October in London. Last year’s delegates told us that they wanted to see much more practical, hands-on application of the research showcased; we listened, we heard, and we’ve taken action.

B2B 273
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Will Adding Resale Help Stitch Fix Bring Back Customers?

Retail TouchPoints

Customers will now be able to earn Stitch Fix credit for “gently worn” apparel items they give back to the brand via ThredUp ’s Resale-as-a-Service (RaaS) functionality. Shoppers can visit this page to generate a prepaid shipping label and send their apparel, shoes and accessories to ThredUp, earning Stitch Fix credit for any items that sell. “At Stitch Fix, our mission is to help people discover the styles they will love that fit perfectly so they always look and feel their best,” said Debbie W

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NRF Rebrands Paris Retail Week as Big Show Europe, Sets 2025 Dates

Retail TouchPoints

The National Retail Federation (NRF) and events organizer Comexposium , which collaborated on the inaugural NRF Big Show Asia Pacific in June 2024, will rebrand Paris Retail Week as NRF 2025: Retail’s Big Show Europe. The trade show and educational event will be held Sept. 16-18, 2025 at the Paris Porte de Versailles Pavilion. NRF has participated in Paris Retail Week, which Comexposium has been running for more than a decade, for several years.

Workshop 289
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Not Talking About A Revolution: GenAI Is An Evolution For Customer Feedback Management

Forrester eCommerce

You’d be forgiven if you assumed tools like ChatGPT will quickly replace the need for customer feedback management solutions. Indeed, large language models excel at summarizing unstructured text like customer feedback collected in survey verbatims and customer service calls. In reality, CX pros need to temper their expectations.

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Sam’s Club Compensation Changes to Push Average Pay Above $19/Hour

Retail TouchPoints

Seeking to provide more predictable financial futures for employees, Sam’s Club is initiating a plan that will see associates’ hourly wages progress faster within their pay range, increasing between 3% and 6% based on years of service. The retailer expects that these changes, which go into effect Nov. 2, 2024, will push the hourly average wage above $19 , with opportunities to earn more via bonuses.

Mobile 270
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Manage Tech Debt Urgently To Prevent Tech Bankruptcy

Forrester eCommerce

Technical debt is a growing issue for many organizations. Forrester’s Q2 2024 Tech Pulse Survey revealed that only 21% of US IT decision-makers report no significant technical debt. In contrast, 49% face moderate levels, and an alarming 30% struggle with high or critical debt.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Athlete’s Foot Brings New HQ and Community-Focused Flagship to Atlanta

Retail TouchPoints

The Athlete’s Foot (TAF) has opened its new corporate headquarters, flagship location and community center on Monroe Drive in Atlanta, in the center of the city’s Midtown area. The retailer promises this new space will be “a cornerstone for retail excellence and community engagement” by offering community enrichment, sponsorships and educational programming.

Retail 264
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CIOs: Get Tech Sprawl Under Control

Forrester eCommerce

Tech sprawl refers to the uncontrolled expansion or proliferation of technological tools, platforms, systems, and solutions within an organization. As companies grow, merge, and digitally transform, their technology footprint expands, often leading to redundancy and inefficiency.

Reference 243
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Federal Policies, AI and Supporting Law Enforcement: Retailers Fight Back Against ORC

Retail TouchPoints

It takes a village to reduce the impacts of organized retail crime (ORC) in stores and online. More specifically, it takes consistent collaboration among retailers, governmental bodies and law enforcement. Unfortunately, retail crime is increasing, so all stakeholders need to step up their efforts. In 2022, shrink caused retailers $112.1 billion in losses, up from $93.9 billion in 2021, according to a retail security report from the National Retail Federation (NRF) and the Loss Prevention Resear

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PIM vs. PXM Solutions: Expert Tips to Help You Choose | Salsify

Salsify

Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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HelloFresh Turns 4 Million Pounds of Food Waste to Compost, Animal Feed 

Retail TouchPoints

Meal kit company HelloFresh has repurposed nearly four million pounds of food waste into new food-based products like compost and animal feed. This equates to preventing approximately 1,307 tons of CO2 greenhouse gasses from entering the atmosphere, a major milestone achieved from a growing partnership with Denali , a full-service recycler of organics, that started in 2023.

Other 259
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15 AI WordPress Plugins for SEO, Content, Code, More

Practical eCommerce

Artificial intelligence has supercharged WordPress plugins for all forms of launching, managing, and fine-tuning a website. The post 15 AI WordPress Plugins for SEO, Content, Code, More appeared first on Practical Ecommerce.

SEO 109
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Nucor Announces Q3 Guidance and Negative Impacts

RetailWire

Nucor Corporation has released its third-quarter guidance, projecting earnings between $0.87 and $0.97 per diluted share. But there is more to unpack with other recent developments.

Other 99
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Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

RetailDive

The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

Fashion 111
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How Digital Workplace Tools Drive Retail Success During the Holiday Season

RETAIL MANAGEMENT SOFTWARE

The holiday season is a critical period for retailers, presenting both opportunities and challenges. With a surge in consumer demand, retailers must juggle inventory, staff, and customer service efficiently to maximize sales and ensure smooth operations. In today’s fast-paced, tech-driven world, digital workplace solutions have become essential tools for driving retail success during the busiest time of the year.

Retail 91
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Q&A: Joe Natoli, UX Author and Consultant

Practical eCommerce

Having spent 30 years as an ecommerce user-experience practitioner, Joe Natoli has a thought or two. The post Q&A: Joe Natoli, UX Author and Consultant appeared first on Practical Ecommerce.

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Home Depot Allegedly Overcharged Customers and Must Pay $2 Million

RetailWire

Home Depot has been ordered to pay fines and other costs related to false advertising claims in California.

Customer 105
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Shein to highlight fall-winter collections in shoppable livestream fashion show

RetailDive

“Shien Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday.

Fashion 110
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Amazon Employees Outraged Over Jassy’s Office Return Mandate

RetailWire

Amazon CEO Andy Jassy's office return mandate has caused a significant backlash from employees.

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What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech Meltdown

Digital Doughnut

Even the best and more secure IT systems can crash and and the knock-on impact of an IT glitch can be massive. But when crises occur, how you handle them can make or break your reputation. Here’s a high-level guide to managing a tech crisis with savvy PR.

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Boars Head Will Never Make Liverwurst Again After Listeria Outbreak Killed 9

RetailWire

The company has discontinued making the product and shut down the plant where it was produced.

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Amazon announces October Prime Big Deal Days dates

RetailDive

The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.

Events 95
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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Cathedral City launches Plant Based Smokey Block

TalkingRetail

Cathedral City, from Saputo Dairy UK, is expanding its ‘Our Plant Based’ range with the launch of its Plant Based Smokey Block.

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Amazon trims California warehouse footprint

RetailDive

The e-commerce giant is closing facilities in Irvine and West Sacramento, impacting more than 300 employees.

eCommerce 104
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Red Robin Celebrates National Cheeseburger Day With $10 Deal. Here’s What’s Included

RetailWire

Red Robin has entered the National Cheeseburger Day chat.

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Christian Siriano, Azazie collaborate on bridal collection

RetailDive

At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.

Fashion 94
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.