Thu.Oct 10, 2024

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The Ultimate Guide to eCommerce SMS Delivery: Tips for Boosting Marketing Deliverability Rates

Groove

Ninety-seven percent of Americans own cellphones, making SMS messaging an excellent means of reaching customers and keeping them engaged with brands. Organizations that use this strategy have access to a highly reliable communication method with higher open and engagement rates than email. With over 70 percent of people making purchases after receiving text messages, it is clear that this is a powerful means of engagement.

Marketing 297
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GenAI: The Time Is Now For Health Insurers To Embrace Innovation And Change Management

Forrester eCommerce

Forrester’s new report, Generative AI: What It Means For Health Insurers, dives into genAI’s impact on health insurers and examines avenues for early adoption and ways to circumvent potential risks.

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Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation. To help you master email marketing for Shopify, we'll go over the proven strategies you can use to create successful email marketing Shopify campaigns and grow your business.

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Walmart Unveils AI-Powered Personalization and Customer Care Solutions

Retail TouchPoints

Walmart will leverage proprietary AI, generative AI and retail-specific Large Language Models (LLMs) to provide hyper-personalized customer experiences and improve customer service. Additionally, the retail giant has developed an augmented reality (AR) platform that uses AI to create tens of thousands of 3D assets as well as immersive commerce APIs, enabling Walmart shopping experiences that are embedded in new virtual social environments.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Experience Research and Design Leaders: Use Forrester’s New Model To Assess Your Organization’s Maturity

Forrester eCommerce

In the realm of experience research and design, achieving organizational maturity is an ongoing process of evolution and refinement. Leaders must transcend reactive, ad-hoc management of their teams to embrace a systematic, data-informed approach that emphasizes responsible, strategic scale.

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Ulta Beauty Launches Community and Content Initiatives Focused on Mental Health Awareness

Retail TouchPoints

Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community and a content-rich platform designed to support The Joy Project , the retailer’s initiative to “make beauty a force of good for all.” The Ulta Beauty Community will serve as an inclusive digital space where beauty enthusiasts, employees, loyal customers and others can share their personal beauty routines, tips and personal stories, while also gaining access to exclusive content f

More Trending

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DoorDash Expands Wegmans Delivery Partnership, Adds Regional Grocery Favorites

Retail TouchPoints

DoorDash kicked off its expanded partnership with Wegmans Food Markets by offering on-demand delivery from the supermarket’s Maryland stores, with Wegmans locations in Virginia, North Carolina, New Jersey, Delaware and upstate New York available in the coming days and more stores to follow. DoorDash already had been providing delivery of ready-made meals from Wegmans Meals2Go, and will now make the chain’s produce, bakery items and other items available on the DoorDash Marketplace.

Marketing 204
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The Benefits of Complete Product Content | Salsify

Salsify

The most important part of ecommerce? It’s a no-brainer: product content. It’s how your shoppers connect with your brand. But it’s not enough to write a couple of sentences about your product and call it a day.

eCommerce 117
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Saks, Authentic Aim to ‘Redefine the Luxury Experience’ Through New Joint Venture

Retail TouchPoints

Brand management firm Authentic Brands Group and Saks Global have developed a new joint venture called Authentic Luxury Group (ALG) that is aimed at “redefining and expanding the modern luxury experience.” The Saks Global entity — which encompasses the Saks Fifth Avenue and Saks Off 5th brands — was created in tandem with parent company HBC ’s recent acquisition of fellow luxury retailer Neiman Marcus Group.

Fashion 161
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NewstrAid highlights support available to retailers and staff affected by crime

TalkingRetail

Industry charity NewstrAid has been highlighting how its new Retailer Support Scheme can help retailers and shop staff who have experienced crime in the workplace.

Retail 105
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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H&M Shows Off ‘Fresh’ Brand Direction with Pop-Up Showcase

Retail TouchPoints

H&M is celebrating its evolution through a series of pop-ups across the U.S. and Ecuador this fall. The showcase kicks off on Oct. 24 in New York City’s Nolita neighborhood, where consumers will be able to immerse themselves in a modern, engaging space that features “the very best of the brand’s fashion identity,” according to a company announcement.

Fashion 147
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Dynamite’s New Era: A Speakeasy-Inspired Unveiling at Royalmount

Canadian Special Events

The Concierge Club produced and designed an exclusive, invite-only preview event last month for Dynamite at their new flagship store in Montreal’s luxurious Royalmount Shopping Centre. The event, featuring a speakeasy theme in collaboration with Cloakroom Bar , celebrated the brand’s evolution and offered a glimpse into its stylish future. Held a day before the store’s official opening, the intimate affair provided select guests the opportunity to experience both the store and Dynamite’s new col

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Amazon: Third Fall Prime Day was Biggest Ever

Retail TouchPoints

The unofficial kickoff to the holiday shopping season — Amazon’s Fall Prime Day — was a success, at least according to Amazon. The company reported that its third annual fall savings event for Prime members was its biggest ever, with more members shopping than last year and more items sold than on any previous Fall Prime Day. While Amazon didn’t share total sales figures, it did report that members saved more than $1 billion throughout the course of the two -day sale on Oct. 8 and 9.

Toys 147
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Krispy Kreme Gives Out Free Doughnuts to McDonald’s Customers

RetailWire

Krispy Kreme has announced an exciting promotion to commemorate the launch of its donuts at McDonald's locations in the Chicago area, starting October 15. As part of this initiative, the donut chain is offering a free Original Glazed donut to anyone who brings in and shows a McDonald's receipt between October 10 and 14 at participating Krispy Kreme shops across the country.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Power Through The Festive Surge With HubSpot Holiday Sales Strategy

MakeWebBetter

Have you thought about prepping up a specialized HubSpot holiday sales strategy? If not, there is time! A well-executed holiday marketing strategy is critical for businesses of all kinds to bring in more leads and engagement and channel it to an effective sales process. To make the most of this opportunity, sales reps must ensure [.] The post Power Through The Festive Surge With HubSpot Holiday Sales Strategy appeared first on MakeWebBetter.

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Taco Bell Tests Chicken Al Pastor Street Chalupas in Minneapolis

RetailWire

Starting Oct. 31, Taco Bell will launch the Chicken Al Pastor Street Chalupas in select locations — but only in Minneapolis for the time being.

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Authentic Brands Group, Saks team up on luxury joint venture

RetailDive

Growth of a slew of Authentic-owned labels will follow the pattern set by Barneys New York, which the brand-management firm acquired in 2019.

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New Ecommerce Tools: October 10, 2024

Practical eCommerce

This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns. The post New Ecommerce Tools: October 10, 2024 appeared first on Practical Ecommerce.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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UPS prepares 5.9% rate increase starting at peak season’s end

RetailDive

The delivery price hike, which takes effect Dec. 23, is among several tweaks the carrier is planning over the next few months.

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McDonald’s Spain Celebrates ‘Friends’ 30th Anniversary With ‘Adult Happy Meal’

RetailWire

McDonald's Spain is offering a fun promotion for 'Friends' fans.

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Urban Outfitters drops prices on over 100 styles

RetailDive

The brand’s North American head previously acknowledged that “customers perceive us as expensive.

Customer 119
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Wendy’s Long-Awaited Krabby Patty Gets Fan Pushback

RetailWire

Wendy's latest promotion celebrates SpongeBob SquarePants' anniversary.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Walmart wants to create a unique homepage for each shopper

RetailDive

The retailer is accelerating its Adaptive Retail strategy to create immersive shopping experiences across its stores, apps and virtual environments.

Retail 107
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The Ultimate Guide to Interactive Video Marketing

Digital Doughnut

Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos in your marketing campaigns.

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Ulta announces third accelerator cohort

RetailDive

The participating brands, which span men’s cosmetics and curly hair care, will receive $50,000 each, and the chance to pitch the beauty retailer’s merchants.

Retail 94
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Perkins To Add Fast-Casual Model of Dining Called Griddle & Go

RetailWire

These standalone, smaller establishments deliver the same great Perkins experience.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Nike remains the top brand among teens, but it’s losing share

RetailDive

Brands like New Balance, Adidas, Birkenstock and On are continuing to gain share with Gen Z.

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Financial aid deadline approaches for students with parents in convenience retail

TalkingRetail

The final call for the Leverhulme Trade Charities Trust (LTCT) undergraduate bursary applications for this year is rapidly approaching, with 15 October being the entry deadline.

Retail 64
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Apple TV+ To Launch on Prime Video in the US in Late October

RetailWire

Apple TV+ will soon be a subscription add on for Prime Video users.

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Emirates Opens First ‘Emirates World’ Travel Store in London

365 Retail

Emirates , the world’s largest international airline, has officially opened the doors to its first ‘Emirates World’ travel store in Europe. Located on Cromwell Road in London’s South Kensington, the newly designed retail space is part of a global roll-out plan, with 40 stores expected worldwide. The London store combines state-of-the-art technology, expert travel advice, and immersive experiences to bring Emirates’ signature hospitality closer to customers.

Travel 62
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!