Thu.Oct 10, 2024

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The Ultimate Guide to eCommerce SMS Delivery: Tips for Boosting Marketing Deliverability Rates

Groove

Ninety-seven percent of Americans own cellphones, making SMS messaging an excellent means of reaching customers and keeping them engaged with brands. Organizations that use this strategy have access to a highly reliable communication method with higher open and engagement rates than email. With over 70 percent of people making purchases after receiving text messages, it is clear that this is a powerful means of engagement.

Marketing 341
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GenAI: The Time Is Now For Health Insurers To Embrace Innovation And Change Management

Forrester eCommerce

Forrester’s new report, Generative AI: What It Means For Health Insurers, dives into genAI’s impact on health insurers and examines avenues for early adoption and ways to circumvent potential risks.

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Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation. To help you master email marketing for Shopify, we'll go over the proven strategies you can use to create successful email marketing Shopify campaigns and grow your business.

Shopify 346
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Ulta Beauty Launches Community and Content Initiatives Focused on Mental Health Awareness

Retail TouchPoints

Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community and a content-rich platform designed to support The Joy Project , the retailer’s initiative to “make beauty a force of good for all.” The Ulta Beauty Community will serve as an inclusive digital space where beauty enthusiasts, employees, loyal customers and others can share their personal beauty routines, tips and personal stories, while also gaining access to exclusive content f

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Experience Research and Design Leaders: Use Forrester’s New Model To Assess Your Organization’s Maturity

Forrester eCommerce

In the realm of experience research and design, achieving organizational maturity is an ongoing process of evolution and refinement. Leaders must transcend reactive, ad-hoc management of their teams to embrace a systematic, data-informed approach that emphasizes responsible, strategic scale.

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Saks, Authentic Aim to ‘Redefine the Luxury Experience’ Through New Joint Venture

Retail TouchPoints

Brand management firm Authentic Brands Group and Saks Global have developed a new joint venture called Authentic Luxury Group (ALG) that is aimed at “redefining and expanding the modern luxury experience.” The Saks Global entity — which encompasses the Saks Fifth Avenue and Saks Off 5th brands — was created in tandem with parent company HBC ’s recent acquisition of fellow luxury retailer Neiman Marcus Group.

Fashion 261

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From Supply Chains to Fitting Rooms, RFID Demonstrates its Retail Versatility

Retail TouchPoints

RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles, including the jumpstart provided by Walmart in 2003 when it mandated RFID tagging by its top 100 U.S. suppliers (and continuing to today ). Through it all, the technology’s capabilities — paramount among them the ability to improve store-level inventory accuracy — have proven not just its efficacy but its versatility.

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The Benefits of Complete Product Content | Salsify

Salsify

The most important part of ecommerce? It’s a no-brainer: product content. It’s how your shoppers connect with your brand. But it’s not enough to write a couple of sentences about your product and call it a day.

eCommerce 123
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DoorDash Expands Wegmans Delivery Partnership, Adds Regional Grocery Favorites

Retail TouchPoints

DoorDash kicked off its expanded partnership with Wegmans Food Markets by offering on-demand delivery from the supermarket’s Maryland stores, with Wegmans locations in Virginia, North Carolina, New Jersey, Delaware and upstate New York available in the coming days and more stores to follow. DoorDash already had been providing delivery of ready-made meals from Wegmans Meals2Go, and will now make the chain’s produce, bakery items and other items available on the DoorDash Marketplace.

Marketing 259
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NewstrAid highlights support available to retailers and staff affected by crime

TalkingRetail

Industry charity NewstrAid has been highlighting how its new Retailer Support Scheme can help retailers and shop staff who have experienced crime in the workplace.

Retail 105
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Amazon: Third Fall Prime Day was Biggest Ever

Retail TouchPoints

The unofficial kickoff to the holiday shopping season — Amazon’s Fall Prime Day — was a success, at least according to Amazon. The company reported that its third annual fall savings event for Prime members was its biggest ever, with more members shopping than last year and more items sold than on any previous Fall Prime Day. While Amazon didn’t share total sales figures, it did report that members saved more than $1 billion throughout the course of the two -day sale on Oct. 8 and 9.

Toys 144
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Dynamite’s New Era: A Speakeasy-Inspired Unveiling at Royalmount

Canadian Special Events

The Concierge Club produced and designed an exclusive, invite-only preview event last month for Dynamite at their new flagship store in Montreal’s luxurious Royalmount Shopping Centre. The event, featuring a speakeasy theme in collaboration with Cloakroom Bar , celebrated the brand’s evolution and offered a glimpse into its stylish future. Held a day before the store’s official opening, the intimate affair provided select guests the opportunity to experience both the store and Dynamite’s new col

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New Ecommerce Tools: October 10, 2024

Practical eCommerce

This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns. The post New Ecommerce Tools: October 10, 2024 appeared first on Practical Ecommerce.

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Krispy Kreme Gives Out Free Doughnuts to McDonald’s Customers

RetailWire

Krispy Kreme has announced an exciting promotion to commemorate the launch of its donuts at McDonald's locations in the Chicago area, starting October 15. As part of this initiative, the donut chain is offering a free Original Glazed donut to anyone who brings in and shows a McDonald's receipt between October 10 and 14 at participating Krispy Kreme shops across the country.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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BOPIS Impacts CPG Brands and Turning Challenges into Opportunities with Wiser

Wiser

In today’s retail landscape, convenience and flexibility continue to play a key role in winning customer loyalty. While Buy Online, Pick Up In-Store (BOPIS) has been around for some time, it has seen significant growth in recent years due to shifting consumer behaviors and the increased demand for omnichannel experiences. This approach combines the ease of online shopping with the immediacy of in-store pickup, offering a win-win for both consumers and retailers.

Channel 78
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Taco Bell Tests Chicken Al Pastor Street Chalupas in Minneapolis

RetailWire

Starting Oct. 31, Taco Bell will launch the Chicken Al Pastor Street Chalupas in select locations — but only in Minneapolis for the time being.

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Power Through The Festive Surge With HubSpot Holiday Sales Strategy

MakeWebBetter

Have you thought about prepping up a specialized HubSpot holiday sales strategy? If not, there is time! A well-executed holiday marketing strategy is critical for businesses of all kinds to bring in more leads and engagement and channel it to an effective sales process. To make the most of this opportunity, sales reps must ensure [.] The post Power Through The Festive Surge With HubSpot Holiday Sales Strategy appeared first on MakeWebBetter.

Channel 78
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Walmart wants to create a unique homepage for each shopper

RetailDive

The retailer is accelerating its Adaptive Retail strategy to create immersive shopping experiences across its stores, apps and virtual environments.

Retail 105
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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McDonald’s Spain Celebrates ‘Friends’ 30th Anniversary With ‘Adult Happy Meal’

RetailWire

McDonald's Spain is offering a fun promotion for 'Friends' fans.

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UPS prepares 5.9% rate increase starting at peak season’s end

RetailDive

The delivery price hike, which takes effect Dec. 23, is among several tweaks the carrier is planning over the next few months.

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Wendy’s Long-Awaited Krabby Patty Gets Fan Pushback

RetailWire

Wendy's latest promotion celebrates SpongeBob SquarePants' anniversary.

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Authentic Brands Group, Saks team up on luxury joint venture

RetailDive

Growth of a slew of Authentic-owned labels will follow the pattern set by Barneys New York, which the brand-management firm acquired in 2019.

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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Ultimate Guide to Interactive Video Marketing

Digital Doughnut

Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos in your marketing campaigns.

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Urban Outfitters drops prices on over 100 styles

RetailDive

The brand’s North American head previously acknowledged that “customers perceive us as expensive.

Customer 116
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Perkins To Add Fast-Casual Model of Dining Called Griddle & Go

RetailWire

These standalone, smaller establishments deliver the same great Perkins experience.

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Ulta announces third accelerator cohort

RetailDive

The participating brands, which span men’s cosmetics and curly hair care, will receive $50,000 each, and the chance to pitch the beauty retailer’s merchants.

Retail 84
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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Apple TV+ To Launch on Prime Video in the US in Late October

RetailWire

Apple TV+ will soon be a subscription add on for Prime Video users.

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Financial aid deadline approaches for students with parents in convenience retail

TalkingRetail

The final call for the Leverhulme Trade Charities Trust (LTCT) undergraduate bursary applications for this year is rapidly approaching, with 15 October being the entry deadline.

Retail 64
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Emirates Opens First ‘Emirates World’ Travel Store in London

365 Retail

Emirates , the world’s largest international airline, has officially opened the doors to its first ‘Emirates World’ travel store in Europe. Located on Cromwell Road in London’s South Kensington, the newly designed retail space is part of a global roll-out plan, with 40 stores expected worldwide. The London store combines state-of-the-art technology, expert travel advice, and immersive experiences to bring Emirates’ signature hospitality closer to customers.

Travel 62
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Papa John’s Founder Won an Arbitration Denial Against an Ad Firm. Here’s What Happened.

RetailWire

The Papa John's founder celebrated a victory.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.