Thu.Sep 19, 2024

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Generative AI: Transformative Technology Or Big Disappointment?

Forrester eCommerce

Let me tell you about my recent podiatrist appointment. No, not the medical bit (which is boring), but the podiatrist’s use of generative AI. Like me, he’s not the youngest, but his enthusiasm for the solution he’s using was palpable.

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Poshmark Streamlines Coachtopia Product Resale with Digital ID Integration

Retail TouchPoints

Coachtopia , the Coach sub-brand dedicated to circularity in fashion, has partnered with resale marketplace Poshmark and digital ID technology Eon to simplify the resale process of its upcycled products. Coachtopia items are already equipped with an embedded NFC-powered digital passport from Eon, and this new partnership will allow consumers to resell those items on Poshmark with the click of a button.

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IBM Vies For Positioning As The De Facto FinOps Solution

Forrester eCommerce

On Tuesday, IBM announced its acquisition of Kubernetes cost management solution, Kubecost. This acquisition follows a series of FinOps-focused companies in recent years with Apptio (TBM/FinOps), Turbonomic (FinOps/resource automation), NordCloud (FinOps services), and Instana (observability). Answers To Your Top Questions About The Kubecost Acquistion What should I know?

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U.S. Postal Service and Toys ‘R’ Us Partner to Deliver Holiday Joy

Retail TouchPoints

The U.S. Postal Service is bringing in Geoffrey the Giraffe and the Toys ‘R’ Us team to bolster its annual Operation Santa program. USPS Operation Santa lets U.S. households “adopt” letters to Santa, written by children and family members of all ages. Children write their holiday wishes to Santa Claus and then physically mail them to an official address.

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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Why Attack The Front Door If The Mobile Side Door Is Open?

Forrester eCommerce

When it comes to mobile device security, barely half of organizations are using unified endpoint management (UEM). That's like locking the front door and leaving the side door wide open. Find out why security teams overlook mobile devices in this preview of our upcoming Security & Risk Summit.

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Lessons from Glossier: How Retailers can Move from Digital to Physical

Retail TouchPoints

Throughout 2024, report after report has shown online sales declining by around 7% year-on-year. In fact, the CBI’s latest figures in the UK showed online sales falling by a startling 45% in June. Some believe we’ve passed peak ecommerce, while others see it as a temporary correction to the COVID-induced surge, but whatever view you take it’s certain that many online retailers are looking at growth curves that are flattening or declining — and they’re urgently looking for ways to change it.

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Target Names Long-Time PepsiCo Exec as New Financial Chief

Retail TouchPoints

Target has named Jim Lee as its new CFO, effective Sept. 22, 2024. Lee will be responsible for financial planning and analysis, internal audit, accounting, investor relations, financial products and services and corporate development. He takes over from COO Michael Fiddelke, who has held both titles since January. Lee brings more than 25 years of experience in finance, strategy, team and culture leadership at PepsiCo, most recently as the company’s deputy CFO.

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Your Buyer Changed, You Didn’t. It’s Time For A Revenue Process Transformation.

Forrester eCommerce

What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known for many years – the buyer has changed.

B2B 212
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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

There's a lot that goes into running a successful eCommerce store, and many store owners eventually find themselves needing a little help. With a full-service eCommerce agency, you get a one-stop shop that provides all of the services you need to build your online store and start attracting customers. However, it's essential to choose the right eCommerce agency, as not all of them are created equally.

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Overcome The Five Poisons (Kleshas) Of Human Risk Management

Forrester eCommerce

I am thrilled to announce Forrester’s Human Risk Management (HRM) Solutions Wave™ which evaluates the nine most significant vendors in the HRM space. Forrester clients can view here.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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How 3PL Providers Can Extend Their Capabilities With Post-Purchase Automation

lateshipment

A report indicates that 90% of Fortune 500 businesses use 3PLs to handle their logistics and supply chain operations. The primary role of a 3PL provider is allowing their customers, i.e., primarily e-commerce and B2B businesses to scale without needing to invest in additional warehousing or labor. This includes warehousing, picking and packing, shipping, etc, Recently, there has been an increase in the herculean responsibility of the post-purchase phase (dealing with high customer expectations

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Customer Data Platforms Show That Playing The Long Game Pays Off

Forrester eCommerce

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!

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Nike taps new CEO amid DTC challenges

RetailDive

Elliott Hill, who served as president of consumer and marketplace before retiring in 2020, will rejoin the sportswear giant in the top spot, while John Donahoe retires.

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Budget Allocation Across Channels and Activities | Salsify

Salsify

Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.

Channel 101
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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More than half of US Gen Zers are headed to TikTok Shop this season

RetailDive

Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.

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UAW Issues Strike Notice at Ford’s River Rouge Unit

RetailWire

The United Auto Workers (UAW) has issued a new strike notice for the Tool & Die Unit at Ford’s River Rouge Complex, effective Thursday, Sept. 26.

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Targeting the Last Minute Shopper

UpSellIt

As the holiday season approaches, there’s one shopper every ecommerce retailer must prepare for: the last-minute shopper. These customers wait until the eleventh hour to complete their purchases, often driven by urgent needs and forgotten gifts. With the right holiday marketing strategies and urgency messaging, retailers can effectively target this audience and turn their procrastination into conversions.

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Sam’s Club Is Boosting Pay Increases and Raising Hourly Wages To Start at $16 Per Hour

RetailWire

Walmart announced that it will be raising pay for its Sam's Club employees as a part of what the company calls "deliberate and meaningful investments" in its workers.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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9 Tips to Improve the DTC Ecommerce Shopper Experience

ESW

Creating the best DTC ecommerce shopper experience is not easy. And it’s even more difficult to do over and over again in different markets around the world. International shoppers have different expectations than your domestic shoppers. But if you can do it, you will be rewarded with loyal customers and brand advocates. To help you create the best experience online and offline, here are 9 things to include in your international DTC strategy: 9 tips to improve shopper experience for cross-

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How to Crush the Competition and Maximize Amazon Sales This Holiday Season

Wiser

The holiday season is fast approaching, and with it comes a surge of competition in online marketplaces. As more shoppers turn to platforms like Amazon to find the best deals, the pressure on sellers to stand out is greater than ever. In 2023 alone, over 6 million sellers were actively listing products on Amazon, marking a 20% increase from the previous year.

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Macy’s beefs up marketing team

RetailDive

Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

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New Ecommerce Tools: September 19, 2024

Practical eCommerce

This week's list includes new tools for influencer marketing, virtual try-ons, digital payments, ecommerce platforms, financing, and global and last-mile logistics. The post New Ecommerce Tools: September 19, 2024 appeared first on Practical Ecommerce.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Amazon adds PayPal payment option to Buy with Prime

RetailDive

The e-commerce retailer also said Buy with Prime merchants will soon be able to display real-time delivery estimates in their TikTok ads.

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Grab These National Queso Days Deals for One Day Only on September 20

RetailWire

Mexican-style restaurants are offering various National Queso Day deals.

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B2B Dev Buys D2C Brand, Part 2: Holiday Prep

Practical eCommerce

The founder of Brilliance Business Solutions, a B2B agency, ramps up her new acquisition, a D2C food manufacturer. The post B2B Dev Buys D2C Brand, Part 2: Holiday Prep appeared first on Practical Ecommerce.

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Ipsy names CEO

RetailDive

Galen Smith spent six years as Redbox Entertainment’s CEO and brings over two decades of membership-based business model experience.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Report indicates younger shoppers would prefer digital over paper receipts

TalkingRetail

Research by digital receipt platform Yocuda has found that 77% of shoppers in the UK would be more likely to switch to digital receipts if they knew how many trees were cut down to produce the paper versions.

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Target names PepsiCo executive Jim Lee CFO

RetailDive

He replaces Michael Fiddelke, who had served jointly as COO and CFO since February. Fiddelke will stay on as operations chief.

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The Fed Interest Rate Cut Could Spur Small Business Growth

RetailWire

The recent rate cut by the Federal Reserve could affect lending for small businesses.

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Retail Industry Awards 2024 | Winners: Independent

TalkingRetail

The Retail Industry Awards 2024 winners were announced during a ceremony at the Brewery, Chiswell Street, London last night (18 September) which was expertly hosted by Stand-up comic, writer and keynote speaker Shaparak Khorsandi. Congratulations to all winning and highly commended entries.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!