Thu.Sep 19, 2024

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Overcome The Five Poisons (Kleshas) Of Human Risk Management

Forrester eCommerce

I am thrilled to announce Forrester’s Human Risk Management (HRM) Solutions Wave™ which evaluates the nine most significant vendors in the HRM space. Forrester clients can view here.

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Poshmark Streamlines Coachtopia Product Resale with Digital ID Integration

Retail TouchPoints

Coachtopia , the Coach sub-brand dedicated to circularity in fashion, has partnered with resale marketplace Poshmark and digital ID technology Eon to simplify the resale process of its upcycled products. Coachtopia items are already equipped with an embedded NFC-powered digital passport from Eon, and this new partnership will allow consumers to resell those items on Poshmark with the click of a button.

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Generative AI: Transformative Technology Or Big Disappointment?

Forrester eCommerce

Let me tell you about my recent podiatrist appointment. No, not the medical bit (which is boring), but the podiatrist’s use of generative AI. Like me, he’s not the youngest, but his enthusiasm for the solution he’s using was palpable.

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ThredUp Nixes Rewards Points as Struggle to ‘Improve Unit Economics’ Continues

Retail TouchPoints

ThredUp is ending the points-based component of its loyalty program, as the resale platform continues to look for ways to bolster its bottom line. Beginning Oct. 1, 2024, shoppers will no longer earn points on their ThredUp purchases, and any points already accumulated will expire on Jan. 15, 2025. To ease the blow, the platform plans to reduce the minimums required to access free shipping (down from $69 to $49 for users in the Superstar rewards tier , for example), and offer a $15 shopping cred

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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IBM Vies For Positioning As The De Facto FinOps Solution

Forrester eCommerce

On Tuesday, IBM announced its acquisition of Kubernetes cost management solution, Kubecost. This acquisition follows a series of FinOps-focused companies in recent years with Apptio (TBM/FinOps), Turbonomic (FinOps/resource automation), NordCloud (FinOps services), and Instana (observability). Answers To Your Top Questions About The Kubecost Acquistion What should I know?

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Target Names Long-Time PepsiCo Exec as New Financial Chief

Retail TouchPoints

Target has named Jim Lee as its new CFO, effective Sept. 22, 2024. Lee will be responsible for financial planning and analysis, internal audit, accounting, investor relations, financial products and services and corporate development. He takes over from COO Michael Fiddelke, who has held both titles since January. Lee brings more than 25 years of experience in finance, strategy, team and culture leadership at PepsiCo, most recently as the company’s deputy CFO.

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Lessons from Glossier: How Retailers can Move from Digital to Physical

Retail TouchPoints

Throughout 2024, report after report has shown online sales declining by around 7% year-on-year. In fact, the CBI’s latest figures in the UK showed online sales falling by a startling 45% in June. Some believe we’ve passed peak ecommerce, while others see it as a temporary correction to the COVID-induced surge, but whatever view you take it’s certain that many online retailers are looking at growth curves that are flattening or declining — and they’re urgently looking for ways to change it.

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Customer Data Platforms Show That Playing The Long Game Pays Off

Forrester eCommerce

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!

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U.S. Postal Service and Toys ‘R’ Us Partner to Deliver Holiday Joy

Retail TouchPoints

The U.S. Postal Service is bringing in Geoffrey the Giraffe and the Toys ‘R’ Us team to bolster its annual Operation Santa program. USPS Operation Santa lets U.S. households “adopt” letters to Santa, written by children and family members of all ages. Children write their holiday wishes to Santa Claus and then physically mail them to an official address.

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SVM Players Dominate, But Fail To Match The Innovation Of Best-Of-Breed Players

Forrester eCommerce

Supplier Value Management platforms is a critical enterprise software category enabling enterprises to implement their source-to-pay processes. Enterprises seeking a system of record for all supplier spend and supplier information are busy unbundling ERP and other “procurement” tools such as Excel, and embracing SVM platforms.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

There's a lot that goes into running a successful eCommerce store, and many store owners eventually find themselves needing a little help. With a full-service eCommerce agency, you get a one-stop shop that provides all of the services you need to build your online store and start attracting customers. However, it's essential to choose the right eCommerce agency, as not all of them are created equally.

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Your Buyer Changed, You Didn’t. It’s Time For A Revenue Process Transformation.

Forrester eCommerce

What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known for many years – the buyer has changed.

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Budget Allocation Across Channels and Activities | Salsify

Salsify

Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.

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More than half of US Gen Zers are headed to TikTok Shop this season

RetailDive

Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How 3PL Providers Can Extend Their Capabilities With Post-Purchase Automation

lateshipment

A report indicates that 90% of Fortune 500 businesses use 3PLs to handle their logistics and supply chain operations. The primary role of a 3PL provider is allowing their customers, i.e., primarily e-commerce and B2B businesses to scale without needing to invest in additional warehousing or labor. This includes warehousing, picking and packing, shipping, etc, Recently, there has been an increase in the herculean responsibility of the post-purchase phase (dealing with high customer expectations f

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Nike taps new CEO amid DTC challenges

RetailDive

Elliott Hill, who served as president of consumer and marketplace before retiring in 2020, will rejoin the sportswear giant in the top spot, while John Donahoe retires.

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How 3PL Providers Can Extend Their Capabilities With Post-Purchase Automation

lateshipment

A report indicates that 90% of Fortune 500 businesses use 3PLs to handle their logistics and supply chain operations. The primary role of a 3PL provider is allowing their customers, i.e., primarily e-commerce and B2B businesses to scale without needing to invest in additional warehousing or labor. This includes warehousing, picking and packing, shipping, etc, Recently, there has been an increase in the herculean responsibility of the post-purchase phase (dealing with high customer expectations

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Macy’s beefs up marketing team

RetailDive

Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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UAW Issues Strike Notice at Ford’s River Rouge Unit

RetailWire

The United Auto Workers (UAW) has issued a new strike notice for the Tool & Die Unit at Ford’s River Rouge Complex, effective Thursday, Sept. 26.

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Amazon adds PayPal payment option to Buy with Prime

RetailDive

The e-commerce retailer also said Buy with Prime merchants will soon be able to display real-time delivery estimates in their TikTok ads.

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New Ecommerce Tools: September 19, 2024

Practical eCommerce

This week's list includes new tools for influencer marketing, virtual try-ons, digital payments, ecommerce platforms, financing, and global and last-mile logistics. The post New Ecommerce Tools: September 19, 2024 appeared first on Practical Ecommerce.

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Target names PepsiCo executive Jim Lee CFO

RetailDive

He replaces Michael Fiddelke, who had served jointly as COO and CFO since February. Fiddelke will stay on as operations chief.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Popeyes Enters the ‘Fast-Food Wars’ With New 3 for $5 Chicken Deal

RetailWire

Popeyes is throwing its proverbial hat in the ring.

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B2B Dev Buys D2C Brand, Part 2: Holiday Prep

Practical eCommerce

The founder of Brilliance Business Solutions, a B2B agency, ramps up her new acquisition, a D2C food manufacturer. The post B2B Dev Buys D2C Brand, Part 2: Holiday Prep appeared first on Practical Ecommerce.

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YouTube’s New AI Tools Could Improve Business Marketing Strategies

RetailWire

New AI tools coming to YouTube could make video marketing even easier.

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Targeting the Last Minute Shopper

UpSellIt

As the holiday season approaches, there’s one shopper every ecommerce retailer must prepare for: the last-minute shopper. These customers wait until the eleventh hour to complete their purchases, often driven by urgent needs and forgotten gifts. With the right holiday marketing strategies and urgency messaging, retailers can effectively target this audience and turn their procrastination into conversions.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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The Fed Interest Rate Cut Could Spur Small Business Growth

RetailWire

The recent rate cut by the Federal Reserve could affect lending for small businesses.

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Fed cuts main rate by half point, voices confidence inflation falling

RetailDive

The central bank trimmed borrowing costs from a two-decade high after policymakers noted their growing concern about softening in the labor market.

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Starbucks Unveils Pecan Crunch Oatmilk Latte on Fall Menu

RetailWire

Starbucks has added a new item to its beloved fall menu.

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Ipsy names CEO

RetailDive

Galen Smith spent six years as Redbox Entertainment’s CEO and brings over two decades of membership-based business model experience.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.