Thu.May 02, 2024

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3 Considerations for Configuring your Ecommerce Experiments

Fastr

Although we'd argue there is no such thing as a perfect experiment nor a perfect experiment formula (we aren't big supporters of one-size-fits-all templates), we do emphasize the importance of smart testing – fuelled by curiosity, powered by flexibility, aligned for learning, and set up for scalability.

eCommerce 147
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Beyond Inc. Brings in Slate of Retail Heavyweights for C-Suite

Retail TouchPoints

Following its acquisition of Zulily and the revival of Overstock.com , Beyond, Inc. is shoring up its executive team with a slate of eight high-level appointments across its business. “The most important part of building a long-term, profitable, growing business is putting the right players on the field,” said Marcus Lemonis, newly appointed Executive Chairman of Beyond, Inc. in a statement.

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Anaplan Buys Fluence To Round Out EPM Suite

Forrester eCommerce

Anaplan announced last week its plans to buy Fluence, a provider of financial close, consolidation, and reporting software. This move comes less than two years after Thoma Bravo’s purchase of Anaplan.

Marketing 243
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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a hard time differentiating their programs and communicating their unique benefits to members, particularly with primarily transactional, points-based programs.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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What’s Marketing Ops And MRM Got To Do With It? (Got To Do With It?)

Forrester eCommerce

Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies.

Marketing 221
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Williams-Sonoma Fined $3.17 Million for False ‘Made in USA’ Claims

Retail TouchPoints

Williams-Sonoma, Inc. will pay a record civil penalty of $3.175 million for violating a Federal Trade Commission (FTC) order to truthfully disclose whether products it sells are actually made in the United States. A Department of Justice complaint, based on a referral from the FTC, charges that the retailer listed multiple products as being “Made in USA” when they in fact were made in China and other countries.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% CAGR. The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments.

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Social Proof Strategies and Their Importance in Ecommerce

UpSellIt

Establishing credibility and trust with your audience is key to building a successful ecommerce brand. One important tool in achieving this is social proof – the psychological phenomenon where people mimic the actions of others in an attempt to reflect that trending behavior. By leveraging various social proof strategies, ecommerce retailers can boost their brand authority, instill confidence, and ultimately drive conversions.

eCommerce 106
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Gen AI for Visual Content: 3 Things to Know

Retail TouchPoints

[Editor’s note: This is an excerpt from the recent Retail TouchPoints Tech Guide, 3 Ways Generative AI is Transforming Brand Experiences. Subject matter experts from Cloudinary also will be discussing the use of generative AI as a tool for image management during the May 7, 2024 webcast, Getting Practical: Generative AI for Your Ecommerce Visuals.] Generative AI can be a truly magical tool, helping unlock the creative process for brands of all sizes.

eCommerce 277
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Snapchat Reveals Latest AR and ML Tools for Brands and Advertisers

RetailWire

Snapchat has introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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New Disney Collab Puts Bubble Skincare’s Mental Health Mission Front and Center

Retail TouchPoints

Bubble Skincare has launched a new collaborative collection with Disney and Pixar to celebrate the release of Inside Out 2, which opens exclusively in theaters on June 14. The collection, which includes cleansers, moisturizers, serums and three -step routine bundles, is available on the brand’s ecommerce site and will roll out across Ulta Beauty and Walmart stores through June.

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Gemini’s YouTube Extension Streamlines Marketing

Practical eCommerce

Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing. The post Gemini’s YouTube Extension Streamlines Marketing appeared first on Practical Ecommerce.

Marketing 101
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Getting up in Your Grill: Ace Hardware Debuts Private Label BBQ Sauce and Apparel Lines

Retail TouchPoints

Building on its reputation as a destination for outdoor grilling, Ace Hardware has launched the private label Loud Mouth Barbeque line of sauces and rubs — its first edible product offerings. The sauces are priced for accessibility at $8.99 for a 19.4 -ounce bottle and $6.99 per container of the rubs, which vary in size by flavor. Additionally, the retailer-owned hardware cooperative is marking its 100 th anniversary in 2024 with Vintage Threads, a private label collection of shirts and hats fea

Apparel 264
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Robert Cialdini on Social Commerce

Practical eCommerce

The author of "Influence" sees big changes in how consumers decide what to purchase. The post Robert Cialdini on Social Commerce appeared first on Practical Ecommerce.

eCommerce 104
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

Retail TouchPoints

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first TikTok Shop Safety Report. That includes more than 500,000 sellers in the U.S. , an impressive number given that Shop only launched in America in September 2023. Now, even as the popular social media platform continues to expand its reach into traditional ecommerce, TikTok has announced a new partnership with ticketing platform CTS EventIM to enable the sale of event tickets on its platfo

Events 147
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Chipotle Is Giving Away Over $1 Million in Burritos to Healthcare Workers

RetailWire

In acknowledgment of the tireless contributions of healthcare workers, Chipotle Mexican Grill has announced a notable gesture of appreciation: the distribution of 100,000 free burrito e-cards.

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Banana Republic’s CEO is out

RetailDive

Sandra Stangl arrived in 2020 and oversaw the addition of home goods, her forte, at a tough time for the category.

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5 Consumer Insights on How and Why Busy Parents Buy | Salsify

Salsify

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Peloton lays off 15% of global workforce as CEO Barry McCarthy exits

RetailDive

The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.

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Carvana Shares Rise 30% as Pre-Owned Car Seller Reveals Record First Quarter

RetailWire

Shares for Carvana shot up by over 30% after it reported record results and made a profit in the first quarter.

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Hanna Andersson taps Apple vet as chief brand officer

RetailDive

Grace Wong, who also held marketing roles at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.

Marketing 101
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Ground Beef Sold at Walmart Recalled for E. Coli Contamination

RetailWire

The beef, sold at Walmart and other retailers, is from Cargill Meat Solutions.

Other 111
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Sam’s Club’s receipt-verification tech speeds ahead

RetailDive

The AI-based equipment is now in place at a fifth of the chain’s locations and is helping shoppers exit more than 20% faster than before.

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Oliver Bonas to Open New Store at Angel Central, Islington

365 Retail

Oliver Bonas, an independent British lifestyle brand, is set to enhance its retail presence with a new store in Islington’s Angel Central. This addition to the shopping centre marks a significant step in the brand’s expansion, with the store occupying 2,856 square feet next to notable names like H&M and Flying Tiger. The store is slated for its grand opening on 11th May and promises an enticing range of fashion, homeware, jewellery, and a unique gifting section, a first for the I

Leisure 70
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Walmart GoLocal expands delivery capabilities, client base

RetailDive

The retailer's local delivery platform has evolved to handle big and bulky items, orders out of fulfillment centers and more, VP Rina Hurst said.

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Jisp launches new competition campaign

TalkingRetail

Jisp, the retail technology company, has announced the launch of a new in-app competition campaign that rewards loyal shoppers with up to £50.00 every week to boost their shopping budgets.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Beyond Inc. adds 8 people to its leadership team

RetailDive

The new executives will fill key roles at the company's three main banners — Bed Bath & Beyond, Overstock and Zulily.

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Scottish retail representatives write letter to minister urging action on retail crime

TalkingRetail

Representatives from across Scottish retail have written a joint letter to the Scottish Government’s Minister for Community Safety, highlighting the devastating impact that the surge in retail crime is having on staff wellbeing and business.

Retail 64
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DKNY to debut virtual collection on Roblox

RetailDive

The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

Fashion 98
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33 Leading Brands Announce Exclusive Teacher Offers for National Teacher Appreciation Week

SheerID

SheerID teams up with top brands to thank teachers with exclusive offers and deals.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.