Thu.May 02, 2024

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3 Considerations for Configuring your Ecommerce Experiments

Fastr

Although we'd argue there is no such thing as a perfect experiment nor a perfect experiment formula (we aren't big supporters of one-size-fits-all templates), we do emphasize the importance of smart testing – fuelled by curiosity, powered by flexibility, aligned for learning, and set up for scalability.

eCommerce 147
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Beyond Inc. Brings in Slate of Retail Heavyweights for C-Suite

Retail TouchPoints

Following its acquisition of Zulily and the revival of Overstock.com , Beyond, Inc. is shoring up its executive team with a slate of eight high-level appointments across its business. “The most important part of building a long-term, profitable, growing business is putting the right players on the field,” said Marcus Lemonis, newly appointed Executive Chairman of Beyond, Inc. in a statement.

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Anaplan Buys Fluence To Round Out EPM Suite

Forrester eCommerce

Anaplan announced last week its plans to buy Fluence, a provider of financial close, consolidation, and reporting software. This move comes less than two years after Thoma Bravo’s purchase of Anaplan.

Marketing 243
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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a hard time differentiating their programs and communicating their unique benefits to members, particularly with primarily transactional, points-based programs.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What’s Marketing Ops And MRM Got To Do With It? (Got To Do With It?)

Forrester eCommerce

Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies.

Marketing 221
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Williams-Sonoma Fined $3.17 Million for False ‘Made in USA’ Claims

Retail TouchPoints

Williams-Sonoma, Inc. will pay a record civil penalty of $3.175 million for violating a Federal Trade Commission (FTC) order to truthfully disclose whether products it sells are actually made in the United States. A Department of Justice complaint, based on a referral from the FTC, charges that the retailer listed multiple products as being “Made in USA” when they in fact were made in China and other countries.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% CAGR. The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments.

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Banana Republic’s CEO is out

RetailDive

Sandra Stangl arrived in 2020 and oversaw the addition of home goods, her forte, at a tough time for the category.

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Gen AI for Visual Content: 3 Things to Know

Retail TouchPoints

[Editor’s note: This is an excerpt from the recent Retail TouchPoints Tech Guide, 3 Ways Generative AI is Transforming Brand Experiences. Subject matter experts from Cloudinary also will be discussing the use of generative AI as a tool for image management during the May 7, 2024 webcast, Getting Practical: Generative AI for Your Ecommerce Visuals.] Generative AI can be a truly magical tool, helping unlock the creative process for brands of all sizes.

eCommerce 277
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Robert Cialdini on Social Commerce

Practical eCommerce

The author of "Influence" sees big changes in how consumers decide what to purchase. The post Robert Cialdini on Social Commerce appeared first on Practical Ecommerce.

eCommerce 126
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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New Disney Collab Puts Bubble Skincare’s Mental Health Mission Front and Center

Retail TouchPoints

Bubble Skincare has launched a new collaborative collection with Disney and Pixar to celebrate the release of Inside Out 2, which opens exclusively in theaters on June 14. The collection, which includes cleansers, moisturizers, serums and three -step routine bundles, is available on the brand’s ecommerce site and will roll out across Ulta Beauty and Walmart stores through June.

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Peloton lays off 15% of global workforce as CEO Barry McCarthy exits

RetailDive

The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.

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Getting up in Your Grill: Ace Hardware Debuts Private Label BBQ Sauce and Apparel Lines

Retail TouchPoints

Building on its reputation as a destination for outdoor grilling, Ace Hardware has launched the private label Loud Mouth Barbeque line of sauces and rubs — its first edible product offerings. The sauces are priced for accessibility at $8.99 for a 19.4 -ounce bottle and $6.99 per container of the rubs, which vary in size by flavor. Additionally, the retailer-owned hardware cooperative is marking its 100 th anniversary in 2024 with Vintage Threads, a private label collection of shirts and hats fea

Apparel 264
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Gemini’s YouTube Extension Streamlines Marketing

Practical eCommerce

Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing. The post Gemini’s YouTube Extension Streamlines Marketing appeared first on Practical Ecommerce.

Marketing 121
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

Retail TouchPoints

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first TikTok Shop Safety Report. That includes more than 500,000 sellers in the U.S. , an impressive number given that Shop only launched in America in September 2023. Now, even as the popular social media platform continues to expand its reach into traditional ecommerce, TikTok has announced a new partnership with ticketing platform CTS EventIM to enable the sale of event tickets on its platfo

Events 147
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Social Proof Strategies and Their Importance in Ecommerce

UpSellIt

Establishing credibility and trust with your audience is key to building a successful ecommerce brand. One important tool in achieving this is social proof – the psychological phenomenon where people mimic the actions of others in an attempt to reflect that trending behavior. By leveraging various social proof strategies, ecommerce retailers can boost their brand authority, instill confidence, and ultimately drive conversions.

eCommerce 113
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Snapchat Reveals Latest AR and ML Tools for Brands and Advertisers

RetailWire

Snapchat has introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.

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Sam’s Club’s receipt-verification tech speeds ahead

RetailDive

The AI-based equipment is now in place at a fifth of the chain’s locations and is helping shoppers exit more than 20% faster than before.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Ground Beef Sold at Walmart Recalled for E. Coli Contamination

RetailWire

The beef, sold at Walmart and other retailers, is from Cargill Meat Solutions.

Other 111
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Beyond Inc. adds 8 people to its leadership team

RetailDive

The new executives will fill key roles at the company's three main banners — Bed Bath & Beyond, Overstock and Zulily.

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Carvana Shares Rise 30% as Pre-Owned Car Seller Reveals Record First Quarter

RetailWire

Shares for Carvana shot up by over 30% after it reported record results and made a profit in the first quarter.

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Hanna Andersson taps Apple vet as chief brand officer

RetailDive

Grace Wong, who also held marketing roles at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.

Marketing 110
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Chipotle Is Giving Away Over $1 Million in Burritos to Healthcare Workers

RetailWire

In acknowledgment of the tireless contributions of healthcare workers, Chipotle Mexican Grill has announced a notable gesture of appreciation: the distribution of 100,000 free burrito e-cards.

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Walmart GoLocal expands delivery capabilities, client base

RetailDive

The retailer's local delivery platform has evolved to handle big and bulky items, orders out of fulfillment centers and more, VP Rina Hurst said.

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28 Leading Brands Unveil Exclusive Discounts for National Nurses Week

SheerID

SheerID teams up with top brands to thank nurses with exclusive offers and deals.

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DKNY to debut virtual collection on Roblox

RetailDive

The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

Fashion 109
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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33 Leading Brands Announce Exclusive Teacher Offers for National Teacher Appreciation Week

SheerID

SheerID teams up with top brands to thank teachers with exclusive offers and deals.

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Hudson’s Bay Co, again a unified retailer, announces layoffs in organizational ‘re-alignment’

RetailDive

The Canadian department store, which once split up its e-commerce and store operations, said the downsizing impacts less than 1% of its workforce.

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5 Consumer Insights on How and Why Busy Parents Buy | Salsify

Salsify

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

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Oliver Bonas to Open New Store at Angel Central, Islington

365 Retail

Oliver Bonas, an independent British lifestyle brand, is set to enhance its retail presence with a new store in Islington’s Angel Central. This addition to the shopping centre marks a significant step in the brand’s expansion, with the store occupying 2,856 square feet next to notable names like H&M and Flying Tiger. The store is slated for its grand opening on 11th May and promises an enticing range of fashion, homeware, jewellery, and a unique gifting section, a first for the I

Leisure 72
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.