The 5 Top Initiatives For B2C CMOs In 2025
Forrester eCommerce
NOVEMBER 15, 2024
With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three.
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