Fri.Nov 15, 2024

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The 5 Top Initiatives For B2C CMOs In 2025

Forrester eCommerce

With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three.

B2C 221
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Citing Costs, Saks Fifth Avenue Dims the Lights on its Holiday Show

Retail TouchPoints

After more than 20 years, Saks Fifth Avenue is cancelling the renowned holiday light show at its Fifth Avenue flagship store. The light show has become something of a cultural fixture in Manhattan during the holiday season, serving as the perfect complement to Saks’ famed holiday window displays as well as the Rockefeller Center Christmas tree. Last year’s show, sponsored by Christian Dior, was the retailer’s most dynamic yet.

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ai.PULSE: My First Cloud Vendor Event Focused Entirely On AI

Forrester eCommerce

Scaleway hosted its third ai.PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.

Events 195
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Does Amazon Actually Gain from Launching a Temu Clone?

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Amazon ’s highly anticipated low-cost Temu competitor has arrived , and it’s called Haul. While industry insiders have been tracking the development of the discount storefront for months, consumers will likely have a bit of trouble finding it now that it’s here.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Back In The Analyst Chair: What I’ll be focusing on in 2024 – 2025

Forrester eCommerce

Many of you will have noticed that I have moved back into an analyst role over the last few weeks.

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Rent the Runway Celebrates 15 Years by Inviting Consumers to ‘Embrace Access Over Accumulation’

Retail TouchPoints

After several years of rebuilding following a post-pandemic slump, Rent the Runway (RTR) is ready for a new chapter. The fashion rental platform marks its 15 th anniversary this year, and to celebrate it has introduced a new brand platform — “Own Nothing, Have Everything” — aimed at reshaping how consumers think about fashion. “This bold philosophy redefines the future of fashion by inviting consumers to move beyond traditional ownership and embrace access over accumulation ,” said the company i

Consumer 144

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Albertsons’ Retail Media Arm Adds NBCUniversal Channels to CTV Offering

Retail TouchPoints

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL. Launched in June 2024, Albertsons Media’s Collective TV offering aims to unlock the combined value of retail media and TV by combining connected TV’s (CTV) ad serving and measurement solutions with Albertsons shopper data and insights.

Channel 157
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Primark Brings Back the Grinch Cafe

365 Retail

This festive season, Primark has teamed up with Dr. Seuss once again to deliver a Grinch-tastic experience for customers. The retailer has launched its largest-ever Grinch collection, available now in stores across all 17 Primark markets, and opened themed Grinch Cafes at six UK locations, making it easier than ever to celebrate a mischievous “Grinch-mas.

Gifts 111
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QVC Parent Company Rebrands, Zeroes in on Social for Future Growth

Retail TouchPoints

In a move to double down on the equity of its flagship brand, Qurate Retail Group — parent company of QVC , HSN , Garnet Hill , Grandin Road , Ballard Designs and Frontgate — is rebranding as QVC Group as it looks to expand its presence in the realm of live social shopping. As it nears the end of its multi-year Project Athens turnaround strategy, the company is now setting its sights on becoming “the world’s leading live social shopping content engine , inspiring human connection with inc

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GM Looking To Cut 1,000 Jobs Yet Again

RetailWire

General Motors is cutting back to save money and boost efficiency.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Advance Auto Parts to Shutter 523 Stores, Exit 204 Independent Locations

Retail TouchPoints

Following a fiscal Q3 that saw its net sales decline 3.2% compared to the same period the previous year, Advance Auto Parts (AAP) will close 523 corporate stores, exit 204 independent locations and shutter four distribution centers. As of Oct. 5, 2024, the auto parts retailer operated a total of 4,781 stores and serviced 1,125 independently operated Carquest stores.

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Health Crisis Drives $50 Million Supplement CEO

Practical eCommerce

Dean Brennan's ulcerative colitis led to a passion for wellness and helping others. The post Health Crisis Drives $50 Million Supplement CEO appeared first on Practical Ecommerce.

eCommerce 108
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The Myth of One-Size-Fits-All Pricing

Retail TouchPoints

The notion of a one-size-fits-all pricing model is becoming increasingly obsolete. Every company evolves at a different pace and scale, necessitating tailored pricing strategies to meet its unique needs and ability to achieve go-to-market goals. Just as no two companies grow in the exact same way, their revenue streams, customer bases and market demands also differ significantly.

B2B 144
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Target debuts ‘weirdly hot’ Santa for second holiday advertising push

RetailDive

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

Consumer 101
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide

Retail TouchPoints

Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa , part of the apparel company’s move toward becoming a DTC-first brand. The feature, exclusively available in Germany through the end of December 2024, is an interactive voice-driven questionnaire designed to help shoppers select the right fit and style of jeans without having to try on multiple pairs.

Apparel 144
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Target’s New ‘Hot’ Santa, Kris, Debuts in Cheeky Holiday Ads

RetailWire

New Target ads feature a "hot," modernized take on Santa Claus.

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The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’

RetailDive

The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.

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Ford Facing $165M Recall Fine After Investigation Over Faulty Backup Cameras Concludes

RetailWire

Ford moved too slowly on its recall and failed to give accurate information to customers.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Nordstrom leverages generative AI for holiday app refresh

RetailDive

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends.

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Vape ban could have unintended results, suggests store survey

TalkingRetail

A major online vape store says that the forthcoming disposable ban could have unforeseen consequences, including making vapers return to smoking and fostering the black market.

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Brilliant Earth opens first street-level store in New York City

RetailDive

Located in the Nolita neighborhood, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry appointments.

Jewelry 81
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Dune London Opens New Store at Junction 32 Outlet Shopping Destination

365 Retail

Junction 32 , an outlet shopping destination in Yorkshire, has announced the addition of Dune London to its store lineup. Opening on Tuesday, 19th November , the 2,257 sq. ft. store will offer a range of premium men’s and women’s footwear and accessories, including the latest Autumn/Winter collection, all available at reduced outlet prices. The new Junction 32 store reflects Dune London’s ongoing UK expansion, which now includes 52 standalone stores, with four located in Yorkshire.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Pinterest introduces celebrity gift guides, shoppable wishlists

RetailDive

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.

Gifts 80
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Best Business Fonts to Elevate Your Brand Design

Email Audience

Choosing the right font for your business may seem unimportant. But, fonts are key to shaping your brand personality and making a lasting impression. Just like colors or logos, the fonts you choose impact how your audience perceives your brand. The right font can build trust, improve readability, and set your brand’s tone. This article will explore professional business fonts that can elevate your brand.

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Kraft Heinz Faces Class Action Lawsuit Over Preservatives in Mac & Cheese

RetailWire

Kraft Heinz faces a class action lawsuit targeting its boxed Mac & Cheese.

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Welsh retail bodies ask customers to extend Christmas spirit to shop staff

TalkingRetail

The Welsh Retail Consortium (WRC) and trade union Usdaw are urging the public to be kinder to shop workers this Christmas.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Advance Auto Parts Is Closing 700 Locations

RetailWire

Demand for items related to auto repair has dwindled.

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Captain Morgan GB rolls out tailored support for c-stores

TalkingRetail

To celebrate the collaboration between Captain Morgan Original Spiced Gold and Pepsi Max, Captain Morgan GB is rolling out a support plan for the impulse channel.

Channel 52
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7-Eleven’s 60-Cent Coffee Mondays Celebrate 60th Anniversary of To-Go Cups

RetailWire

7-Eleven is celebrating 60 years of the to-go cup with a sweet customer deal.

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Orkney beats London in lottery grants per person

TalkingRetail

London received the highest amount of lottery grants this year, with nearly £66m, but it was one of the least populated areas of the UK that were given most per person.

Retail 52
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.