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With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three.
After more than 20 years, Saks Fifth Avenue is cancelling the renowned holiday light show at its Fifth Avenue flagship store. The light show has become something of a cultural fixture in Manhattan during the holiday season, serving as the perfect complement to Saks’ famed holiday window displays as well as the Rockefeller Center Christmas tree. Last year’s show, sponsored by Christian Dior, was the retailer’s most dynamic yet.
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Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL. Launched in June 2024, Albertsons Media’s Collective TV offering aims to unlock the combined value of retail media and TV by combining connected TV’s (CTV) ad serving and measurement solutions with Albertsons shopper data and insights.
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This festive season, Primark has teamed up with Dr. Seuss once again to deliver a Grinch-tastic experience for customers. The retailer has launched its largest-ever Grinch collection, available now in stores across all 17 Primark markets, and opened themed Grinch Cafes at six UK locations, making it easier than ever to celebrate a mischievous “Grinch-mas.
Following a fiscal Q3 that saw its net sales decline 3.2% compared to the same period the previous year, Advance Auto Parts (AAP) will close 523 corporate stores, exit 204 independent locations and shutter four distribution centers. As of Oct. 5, 2024, the auto parts retailer operated a total of 4,781 stores and serviced 1,125 independently operated Carquest stores.
Scaleway hosted its third ai.PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.
Scaleway hosted its third ai.PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.
After several years of rebuilding following a post-pandemic slump, Rent the Runway (RTR) is ready for a new chapter. The fashion rental platform marks its 15 th anniversary this year, and to celebrate it has introduced a new brand platform — “Own Nothing, Have Everything” — aimed at reshaping how consumers think about fashion. “This bold philosophy redefines the future of fashion by inviting consumers to move beyond traditional ownership and embrace access over accumulation ,” said the company i
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Junction 32 , an outlet shopping destination in Yorkshire, has announced the addition of Dune London to its store lineup. Opening on Tuesday, 19th November , the 2,257 sq. ft. store will offer a range of premium men’s and women’s footwear and accessories, including the latest Autumn/Winter collection, all available at reduced outlet prices. The new Junction 32 store reflects Dune London’s ongoing UK expansion, which now includes 52 standalone stores, with four located in Yorkshire.
Choosing the right font for your business may seem unimportant. But, fonts are key to shaping your brand personality and making a lasting impression. Just like colors or logos, the fonts you choose impact how your audience perceives your brand. The right font can build trust, improve readability, and set your brand’s tone. This article will explore professional business fonts that can elevate your brand.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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Dean Brennan's ulcerative colitis led to a passion for wellness and helping others. The post Health Crisis Drives $50 Million Supplement CEO appeared first on Practical Ecommerce.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
The Ginsters limited edition Festive Chicken & Stuffing Slice was a top five selling Christmas line in savoury pastry in 2023 and contains chicken and smoked bacon in a sauce with potato and sage and onion stuffing.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
To celebrate the collaboration between Captain Morgan Original Spiced Gold and Pepsi Max, Captain Morgan GB is rolling out a support plan for the impulse channel.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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