Revenue Enablement is Not in the Tool Business
Forrester eCommerce
AUGUST 20, 2024
Revenue enablement is not about technology; it’s a servant function to help quota-bearers hit their numbers. According to Forrester Research, high-performing sales organizations are 8% more likely than under-performers think of sellers as ‘customers’. However, we too often see enablement focused on tool adoption. This is anathema to the concept of enablement – it’s more like “sales inflictment” – because it appropriates the concept of empowering seller success, transforming the mission from reve
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