Tue.Aug 20, 2024

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Revenue Enablement is Not in the Tool Business

Forrester eCommerce

Revenue enablement is not about technology; it’s a servant function to help quota-bearers hit their numbers. According to Forrester Research, high-performing sales organizations are 8% more likely than under-performers think of sellers as ‘customers’. However, we too often see enablement focused on tool adoption. This is anathema to the concept of enablement – it’s more like “sales inflictment” – because it appropriates the concept of empowering seller success, transforming the mission from reve

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YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

Retail TouchPoints

In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S. can now easily sign up for YouTube Shopping’s affiliate program through the “Google & YouTube” app on Shopify, enabling thousands of eligible creators to showcase those me

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Why Revenue Operations (RevOps) Should Be on Your Radar

Forrester eCommerce

Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing Ops, Sales Ops, and Customer Success Ops are integral components of a B2B organization’s revenue operations. Traditionally, these teams have developed their capabilities to support their specific domain.

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Small Business, Big Ideas: How a Florida Couple Transitioned from Store Owners to Online Resale Royalty

Retail TouchPoints

Jon Anthony and Brad Schwibner are a married couple based in Florida, but these days they are more often known by their online moniker, “ The Posh Kings.” They could just as easily be known as the Kings of Reinvention: Before they became resale royalty on Poshmark they ran a chain of men’s high-end fashion stores across the Sunshine State for nearly 20 years.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Unleash The Power Of Tech: Technology & Innovation Summit APAC

Forrester eCommerce

In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to navigating this transformative landscape.

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Kroger Sues FTC, Calling Agency’s Opposition to Albertsons Merger Unconstitutional

Retail TouchPoints

Kroger has filed a motion for a preliminary injunction against the Federal Trade Commission (FTC) in the U.S. District Court, Southern District of Ohio, seeking to stop the agency’s challenge to its $24.6 billion proposed merger with Albertsons. Kroger claims that the FTC’s actions are unconstitutional, in part because the Administrative Law Judge presiding over the proceeding is not removable by the U.S.

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Adidas Faces Nearly $400,000 in New Fines for Ongoing Safety Violations at NY Warehouse

Retail TouchPoints

Adidas America , a subsidiary of Adidas AG , is facing nearly $400,000 in new fines for fall hazards at its Chester, N.Y. warehouse, according to a statement from the U.S. Occupational Safety and Health Administration (OSHA). The company was already cited for $17,403 in penalties in March 2022, after a 2021 OSHA inspection discovered an absence of guardrails and an unsafe ladder that exposed Adidas employees to falls of up to 10 feet to the floor below.

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Spanx founder launches shoe brand Sneex

RetailDive

Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to innovate high heels.

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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies.

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What Does “In Transit” Really Mean?

lateshipment

Most of us who are unaware of a package’s delivery journey, assume that a package gets shipped out from the warehouse and then gets delivered to the customer, right? Having this assumption is not wrong. After all, this is what we’ve seen happening on that front. But on the back end, there are a lot of things that happen between “shipped” and “delivered”.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Get a New Bed Before Bedtime: Mattress Firm Partners with DoorDash for 2-Hour Delivery

Retail TouchPoints

Mattress Firm has partnered with DoorDash to offer on-demand two -hour delivery of mattresses and bedding accessories from its 2,300+ U.S. locations. These deliveries will be eligible for the DashPass membership program, which offers free delivery and reduced fees on eligible orders, as well as real-time tracking through the DoorDash app. The service’s launch is timed to coincide with the millions of college students moving into dorms and apartments as the new school year starts.

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Adidas America faces almost $400K in fines over warehouse safety violations

RetailDive

The Occupational Safety and Health Administration inspected the facility in 2021 and identified safety hazards that were still not corrected by a January 2024 visit.

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A Better, Better Lemonade Stand

A Better Lemonade Stand

In late January of this year, I stood in a room with a projector, in front of the founders of Pixel Dreams , a well established small digital design and strategy agency based in Toronto. I had selected Pixel Dreams after searching for the right team for nearly a year. Overhauling and redesigning A Better Lemonade Stand wasn’t a choice I was prepared to hastily make.

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Walmart used AI to crunch 850M product data points

RetailDive

“We're finding tangible ways to leverage generative AI to improve the customer, member and associate experience,” CEO Doug McMillon said.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Krispy Kreme Is Expanding in McDonald’s Nationwide. Here’s What We Know

RetailWire

Krispy Kreme previously announced its McDonald's expansion plans.

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Mattress Firm, DoorDash partner on 2-hour delivery

RetailDive

The companies are providing on-demand delivery from the retailer’s more than 2,300 store locations in the U.S.

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7 Image-to-Text Tools, AI-powered

Practical eCommerce

Generating text from images accelerates accessibility, SEO, social media captions, language translation, and more. The post 7 Image-to-Text Tools, AI-powered appeared first on Practical Ecommerce.

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Lowe’s lowers guidance amid Q2 sales, profit declines

RetailDive

The home improvement retailer was hit by bad weather and a soft housing market, but some analysts say it’s poised to take share.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Former Wendy’s CEO Takes Papa Johns Helm Amidst Slumping Q2 Sales

RetailWire

The new Papa John's CEO turned Wendy's proverbial ship around.

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New Ecommerce Tools: August 20, 2024

Practical eCommerce

This week's rundown includes tools for AI-powered search, shipping, fraud prevention, payments, rewards, B2B and D2C services, and group messaging. The post New Ecommerce Tools: August 20, 2024 appeared first on Practical Ecommerce.

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Kroger Files Lawsuit To Halt an Internal FTC Review of Albertsons Merger

RetailWire

The FTC is challenging the proposed Kroger/Albertsons merger and wants to take a closer look.

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Guess CFO resigns after one year

RetailDive

The finance chief’s abrupt departure comes on the heels of the apparel manufacturer’s deal earlier this year to buy fashion brand Rag & Bone.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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ViewSonic Unveils a Host of New Monitors

RetailWire

ViewSonic Corp. has announced the launch of its new XG36 Series gaming monitors, designed to elevate the gaming experience with cutting-edge performance.

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Creative Display Ideas for Small Spaces: Maximising Every Inch

365 Retail

In the dynamic world of retail design, every square foot holds potential. For retailers working with small spaces, the challenge is to craft displays that are not only functional but also visually compelling. These displays must captivate customers, promote products effectively, and enhance the overall shopping experience—all within limited confines.

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Alaska Airlines Clears DOJ Review for Hawaiian Airlines Merger

RetailWire

A significant development has taken place in the travel industry regarding the proposed merger between Alaska Airlines and Hawaiian Airlines.

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Walkers launches Smokin’ BBQ Sauce flavour

TalkingRetail

Walkers Smokin’ BBQ Sauce will join Walkers’ core line-up this August, aimed at helping retailers meet shopper preferences for their favourite flavours whilst encouraging them to trade up.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Chipotle IQ Returns: Customers Play Games for Free Food

RetailWire

Customers can play and win free food with the fifth installation of a popular game.

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Overcoming Multilingual and Data Challenges in Product Classification with LLMs

Wiser

In our previous post, Product Classification Techniques in eCommerce , we explored how artificial intelligence, specifically Large Language Models (LLMs), can be effectively used to classify products within evolving eCommerce environments. This sparked a lot of interest and questions from you, our readers, prompting me to write this follow-up to address some of the most common queries.

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Don't Miss a Message: Why Whatsapp Automation is Essential for Your Digital Marketing Activities

Digital Doughnut

Reaching your target audience on their preferred platforms is crucial. With over 2 billion monthly users globally, Whatsapp has become an essential communication tool. But keeping up with individual inquiries and interactions on Whatsapp can be time-consuming.

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Selling on TikTok Shop: How to Set Up & Optimize Your Store

CPC Strategy

Social Selling on TikTok Shop: How to Set Up & Optimize Your Store By Tinuiti Team Aug 20 2024 TikTok has exploded in popularity, doubling its user base since 2020, and expecting to surpass 900 million users globally by 2024. In the US alone, its user base grew by over 1,200% from 2019 to 2023. To leverage this growth, TikTok launched the TikTok Shop, aiming to revolutionize the ecommerce experience on the app.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.