Tue.Aug 20, 2024

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Revenue Enablement is Not in the Tool Business

Forrester eCommerce

Revenue enablement is not about technology; it’s a servant function to help quota-bearers hit their numbers. According to Forrester Research, high-performing sales organizations are 8% more likely than under-performers think of sellers as ‘customers’. However, we too often see enablement focused on tool adoption. This is anathema to the concept of enablement – it’s more like “sales inflictment” – because it appropriates the concept of empowering seller success, transforming the mission from reve

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YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

Retail TouchPoints

In 2023, people watched over 30 billion hours of shopping related videos on YouTube , according to the company. Now the video platform is looking to extend its reach into the world of commerce even further through an expansion of its partnership with Shopify. Eligible Shopify Plus and Shopify Advanced merchants in the U.S. can now easily sign up for YouTube Shopping’s affiliate program through the “Google & YouTube” app on Shopify, enabling thousands of eligible creators to showcase those me

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Why Revenue Operations (RevOps) Should Be on Your Radar

Forrester eCommerce

Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing Ops, Sales Ops, and Customer Success Ops are integral components of a B2B organization’s revenue operations. Traditionally, these teams have developed their capabilities to support their specific domain.

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Small Business, Big Ideas: How a Florida Couple Transitioned from Store Owners to Online Resale Royalty

Retail TouchPoints

Jon Anthony and Brad Schwibner are a married couple based in Florida, but these days they are more often known by their online moniker, “ The Posh Kings.” They could just as easily be known as the Kings of Reinvention: Before they became resale royalty on Poshmark they ran a chain of men’s high-end fashion stores across the Sunshine State for nearly 20 years.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Unleash The Power Of Tech: Technology & Innovation Summit APAC

Forrester eCommerce

In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to navigating this transformative landscape.

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Kroger Sues FTC, Calling Agency’s Opposition to Albertsons Merger Unconstitutional

Retail TouchPoints

Kroger has filed a motion for a preliminary injunction against the Federal Trade Commission (FTC) in the U.S. District Court, Southern District of Ohio, seeking to stop the agency’s challenge to its $24.6 billion proposed merger with Albertsons. Kroger claims that the FTC’s actions are unconstitutional, in part because the Administrative Law Judge presiding over the proceeding is not removable by the U.S.

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Adidas Faces Nearly $400,000 in New Fines for Ongoing Safety Violations at NY Warehouse

Retail TouchPoints

Adidas America , a subsidiary of Adidas AG , is facing nearly $400,000 in new fines for fall hazards at its Chester, N.Y. warehouse, according to a statement from the U.S. Occupational Safety and Health Administration (OSHA). The company was already cited for $17,403 in penalties in March 2022, after a 2021 OSHA inspection discovered an absence of guardrails and an unsafe ladder that exposed Adidas employees to falls of up to 10 feet to the floor below.

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‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

Salsify

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are low-key vibing quite as hard as Duolingo’s adored, sassy-meets-snarky mascot, Duo the Owl.

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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies.

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A Better, Better Lemonade Stand

A Better Lemonade Stand

In late January of this year, I stood in a room with a projector, in front of the founders of Pixel Dreams , a well established small digital design and strategy agency based in Toronto. I had selected Pixel Dreams after searching for the right team for nearly a year. Overhauling and redesigning A Better Lemonade Stand wasn’t a choice I was prepared to hastily make.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Get a New Bed Before Bedtime: Mattress Firm Partners with DoorDash for 2-Hour Delivery

Retail TouchPoints

Mattress Firm has partnered with DoorDash to offer on-demand two -hour delivery of mattresses and bedding accessories from its 2,300+ U.S. locations. These deliveries will be eligible for the DashPass membership program, which offers free delivery and reduced fees on eligible orders, as well as real-time tracking through the DoorDash app. The service’s launch is timed to coincide with the millions of college students moving into dorms and apartments as the new school year starts.

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7 Image-to-Text Tools, AI-powered

Practical eCommerce

Generating text from images accelerates accessibility, SEO, social media captions, language translation, and more. The post 7 Image-to-Text Tools, AI-powered appeared first on Practical Ecommerce.

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News: US Judge Warns Google That Major Changes Will Be Imposed for Illegal Play Store Monopoly

FastSpring

U.S. District Judge James Donato has warned Google that major changes will be imposed upon its Android app store after a jury determined the Play Store is operating as an illegal monopoly. The Associated Press reports that Judge Donato suggested he may require Google to allow alternative app stores on Android devices, a move aimed at reducing Google’s dominance over app distribution and billing on its platform.

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Spanx founder launches shoe brand Sneex

RetailDive

Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to innovate high heels.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Creative Display Ideas for Small Spaces: Maximising Every Inch

365 Retail

In the dynamic world of retail design, every square foot holds potential. For retailers working with small spaces, the challenge is to craft displays that are not only functional but also visually compelling. These displays must captivate customers, promote products effectively, and enhance the overall shopping experience—all within limited confines.

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Adidas America faces almost $400K in fines over warehouse safety violations

RetailDive

The Occupational Safety and Health Administration inspected the facility in 2021 and identified safety hazards that were still not corrected by a January 2024 visit.

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New Ecommerce Tools: August 20, 2024

Practical eCommerce

This week's rundown includes tools for AI-powered search, shipping, fraud prevention, payments, rewards, B2B and D2C services, and group messaging. The post New Ecommerce Tools: August 20, 2024 appeared first on Practical Ecommerce.

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Walmart used AI to crunch 850M product data points

RetailDive

“We're finding tangible ways to leverage generative AI to improve the customer, member and associate experience,” CEO Doug McMillon said.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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ViewSonic Unveils a Host of New Monitors

RetailWire

ViewSonic Corp. has announced the launch of its new XG36 Series gaming monitors, designed to elevate the gaming experience with cutting-edge performance.

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Walkers launches Smokin’ BBQ Sauce flavour

TalkingRetail

Walkers Smokin’ BBQ Sauce will join Walkers’ core line-up this August, aimed at helping retailers meet shopper preferences for their favourite flavours whilst encouraging them to trade up.

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Mattress Firm, DoorDash partner on 2-hour delivery

RetailDive

The companies are providing on-demand delivery from the retailer’s more than 2,300 store locations in the U.S.

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Alaska Airlines Clears DOJ Review for Hawaiian Airlines Merger

RetailWire

A significant development has taken place in the travel industry regarding the proposed merger between Alaska Airlines and Hawaiian Airlines.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Overcoming Multilingual and Data Challenges in Product Classification with LLMs

Wiser

In our previous post, Product Classification Techniques in eCommerce , we explored how artificial intelligence, specifically Large Language Models (LLMs), can be effectively used to classify products within evolving eCommerce environments. This sparked a lot of interest and questions from you, our readers, prompting me to write this follow-up to address some of the most common queries.

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Lowe’s lowers guidance amid Q2 sales, profit declines

RetailDive

The home improvement retailer was hit by bad weather and a soft housing market, but some analysts say it’s poised to take share.

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Kroger Files Lawsuit To Halt an Internal FTC Review of Albertsons Merger

RetailWire

The FTC is challenging the proposed Kroger/Albertsons merger and wants to take a closer look.

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Don't Miss a Message: Why Whatsapp Automation is Essential for Your Digital Marketing Activities

Digital Doughnut

Reaching your target audience on their preferred platforms is crucial. With over 2 billion monthly users globally, Whatsapp has become an essential communication tool. But keeping up with individual inquiries and interactions on Whatsapp can be time-consuming.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Krispy Kreme Is Expanding in McDonald’s Nationwide. Here’s What We Know

RetailWire

Krispy Kreme previously announced its McDonald's expansion plans.

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Guess CFO resigns after one year

RetailDive

The finance chief’s abrupt departure comes on the heels of the apparel manufacturer’s deal earlier this year to buy fashion brand Rag & Bone.

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Former Wendy’s CEO Takes Papa Johns Helm Amidst Slumping Q2 Sales

RetailWire

The new Papa John's CEO turned Wendy's proverbial ship around.

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Selling on TikTok Shop: How to Set Up & Optimize Your Store

CPC Strategy

Social Selling on TikTok Shop: How to Set Up & Optimize Your Store By Tinuiti Team Aug 20 2024 TikTok has exploded in popularity, doubling its user base since 2020, and expecting to surpass 900 million users globally by 2024. In the US alone, its user base grew by over 1,200% from 2019 to 2023. To leverage this growth, TikTok launched the TikTok Shop, aiming to revolutionize the ecommerce experience on the app.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.