Thu.Jan 04, 2024

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Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Wiser

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. One such approach to consider is economy pricing. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open. The question that arises, however, is whether economy pricing is the right fit for every business.

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Time Is Money: Maximizing Productivity With a Retail Intelligence Solution

Dynamic Action

Summary As a retailer, your week is often packed with hours of manual work. With retail intelligence, you gain crucial time back in your day to focus on the more creative aspects of your job. A retail intelligence solution contextualizes and democratizes data, taking a lot of this manual work off of your plate by automating processes. This technology allows you to focus on driving successful strategies, building assortments, running promotions, and more.

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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Forrester eCommerce

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

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Can the Last Mile Become a Fast Mile? Drone Delivery Could Make it Happen

Retail TouchPoints

Despite now being a regular occurrence around the world, for many, drone delivery still carries an aura of sci-fi mysticism. A recent study by Northwestern University found that drones and ground-based robots are particularly off-putting for consumers — even compared to other automated delivery options like self-driving cars. But that skepticism is increasingly at odds with other consumer demands, for sustainability, reductions in urban congestion, convenience and speed.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Winning At Digital: Building A Purposeful Digital Marketing Team

Forrester eCommerce

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

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CVS Revamps Loyalty Program into Simplified Two-Tier Offering

Retail TouchPoints

CVS Pharmacy has evolved its loyalty program into two simplified membership tiers : the free loyalty tier will remain branded as ExtraCare, while the paid membership — previously called CarePass — has been rebranded as ExtraCare Plus. Launched nationwide in 2019 , the newly renamed ExtraCare Plus program currently has more than 6.5 million members, on top of the more than 74 million members of the basic ExtraCare program.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31, 2023, according to Adobe Analytics. November’s sales total of $123.5 billion topped December’s $98.6 billion , fueled by strong Cyber Week sales of $38 billion. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ).

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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Forrester eCommerce

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

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Starbucks Extends Reusable Cup Program Across U.S. and Canada

Retail TouchPoints

Starbucks will now fill customers’ own clean cups with their favorite drink, whether they’re ordering in-store, via mobile or at a drive-thru. The retailer has been testing the reusable model in multiple markets since 2021 and expanded the program to stores in 12 Northern California locations in August 2023 , and it’s now available nationwide and in Canada.

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Baby Boomers’ Shopping Habits | Salsify

Salsify

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and Generation Alpha (Gen Alpha).

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Secrets to Successful Alcohol Delivery: How to Minimize Risk and Protect Your Business

Retail TouchPoints

In recent years, alcohol ecommerce surged throughout the U.S. as 27 states made legislative reforms to permanently allow or substantially extend some type of alcohol delivery during the COVID-19 pandemic. Between 2023 and 2027, ecommerce alcohol sales revenue in the U.S. is forecast to continuously increase by nearly 21%, with 2027 total revenue expected to reach $20.48 billion.

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Over 100,000 sign petition for ex-Post Office boss to be stripped of CBE

TalkingRetail

A petition calling for ex-Post Office boss Paula Vennells to be stripped of her CBE has gained tens of thousands of signatures since the ITV drama Mr Bates vs The Post Office aired, reaching over 100,000.

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AI SEO for Brand Names

Practical eCommerce

Consumers search a company's name during purchase journeys. AI-driven search results complicate optimization tactics. The post AI SEO for Brand Names appeared first on Practical Ecommerce.

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Apple Lawsuit Settled Over iTunes Gift Card Scams

RetailWire

Apple is settling a lawsuit that accused the tech giant of allowing fraudsters to exploit its iTunes gift cards and pocket a portion of the stolen funds.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Levi’s Names New CEO as Chip Bergh Announces Retirement

RIS News

Chip Bergh, who has held the position of CEO at Levi’s for more than a decade, is set to retire in April this year. Michelle Gass, currently the president of Levi’s, will assume the role of CEO effective January 29, 2024.

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Xerox Announces Restructuring, Including 15% Workforce Layoffs

RetailWire

In a significant shift in strategy, Xerox, a global powerhouse in digital printing and document management, announced that it will reduce its workforce by 15%.

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Party City balloon supplier Anagram exits bankruptcy

RetailDive

In a deal with a group of investors, the balloon manufacturer will operate as an independent company and continue supplying Party City.

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SpaceX Accused of Unlawful Dismissals and a Toxic Work Culture

RetailWire

SpaceX, the renowned rocket and satellite manufacturer, is under scrutiny as a U.S. labor agency accuses it of illegally terminating eight employees.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Peloton brings fitness classes to TikTok in bigger push for Gen Z

RetailDive

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

Marketing 114
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Walmart Partners With Unity on Immersive Commerce Plans

RIS News

Walmart is diving deeper into immersive commerce with plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.

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Walgreens slashes dividend as US retail drags in Q1

RetailDive

Traffic and sales at the company’s U.K. Boots locations benefit from strength in beauty, while in the U.S. it’s more focused on healthcare services.

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TGI Fridays Abruptly Closes 36 Restaurants

RetailWire

Restaurant chain TGI Fridays has abruptly closed 36 restaurants as part of the brand's ongoing growth strategy.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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10 Onsite Marketing Examples In Ecommerce (for 2024)

Smile.io

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. With ad costs skyrocketing, focusing on converting existing traffic is as important as ever. How does onsite marketing differ from traditional visitor engagement strategies?  Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

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Holiday shoppers spent ‘record’ $222.1B online: report

RetailDive

BNPL usage hit an all-time high during the season, with Cyber Monday as the largest day on record for the payment method, per Adobe.

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French Retailer Carrefour Stops Selling Pepsi & 7UP Over Prices

RetailWire

One of the world's leading supermarket chains, Carrefour, is taking a firm stand against the rising costs of living and rampant inflation. In a bold move, the French retailer has decided to cease selling PepsiCo products, namely Pepsi and 7UP.

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Digital Brands Group expects to earn $27M in revenue in 2024

RetailDive

The company, which is undergoing a strategic review, said it is working to boost shareholder value.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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New Year, new you | In focus: Healthier eating and drinking

TalkingRetail

Now is the time to prepare for the New Year surge in healthier eating and drinking. Looking to January, the festive season is over and key drivers such as Dry January and Veganuary are already under way.

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CVS and Ulta Beauty Revamp Loyalty Programs

RIS News

Learn how CVS Pharmacy and Ulta Beauty have revamped their loyalty programs.

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Intel Has Joined Forces With DigitalBridge To Set Up Generative AI Firm

RetailWire

Intel announced that it is setting up a new independent company focused on its generative AI efforts called Articul8 with backing from DigitalBridge Group.

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Analytics Unite 2024 Tackling Data Collaboration With Sephora, Molson Coors, and Nestle Purina

RIS News

Learn the tactical ways that analytics can be shared across the entire value chain

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.