Media Networks Beyond Retail: How to Activate Your Right to Win
Retail TouchPoints
JUNE 6, 2024
With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an opportunity to dominate the next wave of media networks. Where retailers carved out a unique ability to deliver closed-loop media measurement, large-scale businesses in verticals such as travel, sports, entertainment and delivery services can offer advertisers rich first-party data and exclusive behavioral insights into loyal, passionate and targeted audiences.
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