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In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Below we’ll delve into some intricacies of how brand managers within CPG organizations manage to get their products in front of shoppers , addressing both the opportunities and internal conflicts that aris
What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.
Hill Beverage products on display at Total Wine Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records , come in CBD-only versions as well as Delta-9 and THC blends.
Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest. In this episode, Toni and I give an update on how to leverage Pinterest to drive traffic and sales. What You’ll Learn The new trends on Pinterest Why Google search is going down the drain How to post on Pinterest to generate traffic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I&
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade.
Last week, Wiz announced the acquisition of cloud detection and response specialist vendor Gem Security. The move confirms Wiz’s strategic intent to build a comprehensive cloud security portfolio and will accelerate its revenue growth and product innovation, keeping Wiz on a trajectory toward a likely future IPO.
It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consu
It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consu
Two delivery platforms, Gopuff and Grubhub , have broadened their assortments to include groceries, including fresh items. Gopuff has partnered with Misfits Market , an online grocer dedicated to reducing food waste that delivers to Gopuff’s microfulfillment centers nearly every day, while Grubhub will work with Mercato , an online marketplace for independent grocery stores with more than 950 retailers across the country.
The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.
Image courtesy Detoure Detoure , a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’ Melrose Avenue. Over the past three years the site has hosted more than 50 pop-ups across the U.S. that regularly go viral on social media. Launched in 2021, Detoure sources secondhand clothing directly from influencers’ closets as well as excess inventory from brands popular with its Gen Z customer base.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. I have experienced clients from each end of the spectrum. Some clients have been deep in research for months – they know what they need and when they need it. For others, all they know is that they would like to switch platforms.
Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance. Additionally, Eyebuydirect has partnered with a neighboring LensCrafters location, giving shoppers the opportunity to receive comprehensive eye exams conducted by
In Magento, XML is arguably the most powerful tool available to developers. Not only is it used to layout the frontend blocks and templates, but it is also sets the framework for the backend admin sections, extension creation, database configuration, and so much more! For a new Magento developer, it can also be one of the most complex features to grasp.
Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.
For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns.
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This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Streaming company Netflix is changing up its approach. The company, known for its subscription model without ads, is now diving into live sports, video games, and ad-supported content.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
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Delivery management platform, Scurri , today reported an increase in the total gross merchandising value (GMV) of goods processed through its platform, which totalled over €12 billion in 2023. Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.
Popeyes, the Louisiana chicken chain, continues to expand its menu offerings in the UK. Known for its Cajun breakfast and spicy Buffalo chicken options, the fast-food brand has now introduced a new item: the Double Stack Sandwich.
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Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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