Thu.Apr 18, 2024

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Below we’ll delve into some intricacies of how brand managers within CPG organizations manage to get their products in front of shoppers , addressing both the opportunities and internal conflicts that aris

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The Essential Guide to Shopify ERP Integration [2024]

Groove

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

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533: Google Is Out, Pinterest Is In: Here’s The Latest On Pinterest With Toni Herrbach

My Wife Quit Her Job

Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest. In this episode, Toni and I give an update on how to leverage Pinterest to drive traffic and sales. What You’ll Learn The new trends on Pinterest Why Google search is going down the drain How to post on Pinterest to generate traffic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I&

eCommerce 296
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Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Forrester eCommerce

Last week, Wiz announced the acquisition of cloud detection and response specialist vendor Gem Security. The move confirms Wiz’s strategic intent to build a comprehensive cloud security portfolio and will accelerate its revenue growth and product innovation, keeping Wiz on a trajectory toward a likely future IPO.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Total Wine, Hill Beverage and Snoop Dogg Partner to Deliver THC-Infused Beverages Nationwide

Retail TouchPoints

Hill Beverage products on display at Total Wine Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records , come in CBD-only versions as well as Delta-9 and THC blends.

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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.

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How to Choose an Expert Magento 2 Developer

Groove

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. I have experienced clients from each end of the spectrum. Some clients have been deep in research for months – they know what they need and when they need it. For others, all they know is that they would like to switch platforms.

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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consu

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Magento 2 Sitemap XML Tips and Tricks

Groove

In Magento, XML is arguably the most powerful tool available to developers. Not only is it used to layout the frontend blocks and templates, but it is also sets the framework for the backend admin sections, extension creation, database configuration, and so much more! For a new Magento developer, it can also be one of the most complex features to grasp.

Magento 195
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Gopuff and Grubhub Expand into Grocery Delivery with Unconventional Partners

Retail TouchPoints

Two delivery platforms, Gopuff and Grubhub , have broadened their assortments to include groceries, including fresh items. Gopuff has partnered with Misfits Market , an online grocer dedicated to reducing food waste that delivers to Gopuff’s microfulfillment centers nearly every day, while Grubhub will work with Mercato , an online marketplace for independent grocery stores with more than 950 retailers across the country.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.

Magento 195
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Influencer-Inspired Resale Site Detoure Opens First Store in LA

Retail TouchPoints

Image courtesy Detoure Detoure , a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’ Melrose Avenue. Over the past three years the site has hosted more than 50 pop-ups across the U.S. that regularly go viral on social media. Launched in 2021, Detoure sources secondhand clothing directly from influencers’ closets as well as excess inventory from brands popular with its Gen Z customer base.

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A Rising Tide: Updates on NOAA’s CX Transformation

Forrester eCommerce

Over the past two years Forrester has helped NOAA achieve a five-year CX transformation in just two years.

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Eyebuydirect Establishes First Physical Location in California’s Orange County

Retail TouchPoints

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance. Additionally, Eyebuydirect has partnered with a neighboring LensCrafters location, giving shoppers the opportunity to receive comprehensive eye exams conducted by

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Michaels lowers prices on over 5K products

RetailDive

The arts and crafts retailer has dropped prices to 2019 levels or lower, as it aims to help customers “stretch their dollar,” according to the CEO.

Arts 130
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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns.

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Netflix Makes Major Changes to Its Plans

RetailWire

Streaming company Netflix is changing up its approach. The company, known for its subscription model without ads, is now diving into live sports, video games, and ad-supported content.

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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns.

Retail 264
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Delivery management platform, Scurri topped over €12 billion in Gross Merchandise Value (GMV) in the total value of shipments processed in 2023

365 Retail

Delivery management platform, Scurri , today reported an increase in the total gross merchandising value (GMV) of goods processed through its platform, which totalled over €12 billion in 2023. Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

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Pinpoint Traffic Drops with Search Console, GA4

Practical eCommerce

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss. The post Pinpoint Traffic Drops with Search Console, GA4 appeared first on Practical Ecommerce.

eCommerce 103
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Omnichannel Strategy: Top 3 Profitability Drivers | Salsify

Salsify

Ever been swept away by an orchestral performance? If so, you’re already familiar with the unique kind of magic that can unfold when individual musicians, each a master of their respective craft, unite for a common, choreographed goal — achieving a much higher impact than what any single player could achieve on their own.

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Popeyes Adds Menu Hack Double Stack Sandwich in the UK

RetailWire

Popeyes, the Louisiana chicken chain, continues to expand its menu offerings in the UK. Known for its Cajun breakfast and spicy Buffalo chicken options, the fast-food brand has now introduced a new item: the Double Stack Sandwich.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Dollar Tree poised to gain most as 99 Cents Only disappears

RetailDive

Despite the bankrupt discounter’s small footprint, its store closures offer a meaningful opportunity for rivals to grab share, analysts say.

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Walmart Missouri Store Swaps Self-Checkout for Traditional Lanes

RetailWire

In a recent change at a Walmart store in Shrewsbury, Missouri, self-checkout kiosks are being replaced with traditional checkout lanes.

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FastSpring Customer Service Team Wins Silver Stevie® Award

FastSpring

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! FastSpring Support Rises to the Challenge It was clear to award judges that FastSpring’s team had moved strategically to make the voice of the customer the center of improvement efforts, with results showing in customer satisfaction (CSAT) scores, net promoter scores (NPS), and first response targe

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Amazon begins offering Dash Carts to other grocers

RetailDive

The plan comes just a few weeks after the company announced it was pulling Just Walk Out technology from Amazon Fresh stores.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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Walmart Introduces Supplier-Driven Self-Serve Insights Connectors

RetailWire

Walmart revealed a new insights offering that combines its Walmart Connect and Walmart Luminate products.

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Levi’s reopens Bangkok store as it eyes growth in the region

RetailDive

The location, which features one of the brand’s tailoring shops, is part of a broader DTC strategy to grow its fleet of owned and operated stores.

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JCPenney Announces a New Rewards and Credit Program

RetailWire

This new program could potentially return half a billion dollars to America's families.

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Kendra Scott teams up with LoveShackFancy on capsule collection

RetailDive

The six-piece collection ties in design elements from both brands and will be available for purchase online and in Kendra Scott’s stores.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.