Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry
Wiser
APRIL 18, 2024
In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Below we’ll delve into some intricacies of how brand managers within CPG organizations manage to get their products in front of shoppers , addressing both the opportunities and internal conflicts that aris
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