Customer Service is Personal, so Show Me the Love
Retail TouchPoints
MAY 27, 2024
Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Retailers must beware. A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction.
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