Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results
Retail TouchPoints
NOVEMBER 10, 2023
As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.
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