Mon.Sep 16, 2024

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The State of TikTok Advertising in 2024

ROI Revolution

It’s no surprise that TikTok has seen explosive growth since we last covered the platform’s statistics in on our blog in 2022. As we head toward the fourth quarter of 2024, it’s a good time to take a look at the latest stats for TikTok advertising and consider how brands can use the information to their advantage. TikTok’s Growth in Popularity Updated TikTok user statistics show growth in popularity worldwide.

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The Benefits Generative AI Brings To Fraud Management

Forrester eCommerce

Looking for ways to improve your fraud management capabilities? Learn six key ways generative AI can help in this preview of a session at our upcoming Security & Risk Summit in Baltimore December 9-11.

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Crate & Barrel Adopts Single Payment Solution Across Digital and Physical Channels

Retail TouchPoints

Crate & Barrel Holdings will adopt a unified payment processing solution from Adyen across both its ecommerce operations and its 110 stores, with the goal more closely aligning the in-store and online shopper experiences. The Adyen solution is designed to unlock shopper insights, streamline operations and support digital advancement. “This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CE

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The Rise Of Agentic Process Management

Forrester eCommerce

As AI continues to evolve at a breakneck pace, it’s tempting to throw out the rulebook and embrace the latest thing. But when it comes to process management, striking a balance between innovation and reliability is wise. Traditional tools like DPA, RPA, and document automation have been workhorses for decades, streamlining operations and saving time.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales

Retail TouchPoints

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. The new tools Meta has launched include: Image courtesy Meta Later this fall, Meta said it will begin testing the ability for advertisers to show ads to people most likely to shop in stores and to highlight store locations close to the user so shoppers can easily plan their next visi

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Keeping Ahead Of The Curve: How To Master European B2B Growth Amidst Challenges

Forrester eCommerce

European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through both enhanced efficiency and a strong emphasis on innovation to stay ahead in the game.

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That’s a nice IoT device you’ve got there. Be a shame if Mirai used it for its botnet

Forrester eCommerce

A variant of the Mirai DDoS botnet that arrived in late 2016 and has remained active (because its creators released the malware for anyone to use), is using unpatched (and in this case unpatchable) AVTECH closed-circuit television cameras as part of its botnet to attack targets-of-opportunity, such as an early target of the French hosting […]

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Northeast Grocery Pilots Inventory and Price-Checking Robots in 10 Stores

Retail TouchPoints

Northeast Grocery is testing in-store robots designed to detect out-of-stocks and inaccurate prices in 10 upstate New York stores. The Tally robots from Simbe will roam the aisles of five Price Chopper/Market 32 and five Tops Friendly Markets stores through January 2025, when Northeast Grocery will evaluate the pilot results to determine next steps that could include expanding the robots’ deployment to other supermarkets.

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Why Forrester’s Oracle Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The Oracle Services Landscape, Q3 2024’. Since the last edition of this Forrester landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt SaaS principles. Customers of heritage products like E-Business Suite, PeopleSoft, etc.

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Transaction Similarity Analysis: a Cutting-Edge Solution in Fraud Detection

Retail TouchPoints

Fraud detection is a high-stakes game of cat and mouse, with retail businesses continually adapting to outsmart increasingly sophisticated fraudsters. As ecommerce losses from online payment fraud surge toward $48 billion annually, it’s crucial for organizations to leverage advanced technologies to stay ahead of these bad actors. One such technology is Transaction Similarity Analysis, a machine learning-powered solution that promises to revolutionize anti-fraud practices.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Why The SAP Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The SAP Services Landscape, Q3 2024’. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients.

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Ulta Enlists Wellness Experts to Help Address ‘America’s Joy Deficit’

Retail TouchPoints

Last year, after Ulta Beauty conducted research that revealed a “joy deficit” among Americans , the brand responded with The Joy Project : an initiative aimed at arming its associates and customers with tools to help silence two major barriers to joy — inner critics and negative self-talk. Now the retailer is taking The Joy Project to the next level with the launch of The Joy Council, which will be led by well-being expert and author Deepak Chopra, M.D. as Ulta’s first-ever honorary Chief of Joy

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Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award

Forrester eCommerce

In May, Forrester announced our Security & Risk Enterprise Leadership Award. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the security, privacy, and risk management functions.

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Shoppers want personalization online, in-store and on customer service calls

RetailDive

Personalization doesn’t end on the website or app. Customers are looking for personalized assistance from in-store associates and customer service agents as well, an Incisiv and Talkdesk study found.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Today’s TikTok Appeal Pressure Tests The First Amendment

Forrester eCommerce

This morning, attorneys for TikTok appeared before the federal appeals court in Washington – challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. Whta’s at stake? TikTok’s 170 million U.S. users and 7 million businesses who rely on the app.

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Target wants to hire 100K people for the holidays

RetailDive

The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.

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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester eCommerce

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity.

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McDonald’s Is Offering 50-Cent Cheeseburgers for National Cheeseburger Day

RetailWire

McDonald's is offering another discount promotion.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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New Guide: How to Implement Direct to Consumer Sales for Video Games With FastSpring

FastSpring

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. But if you’ve decided to use merchant of record FastSpring to help you monetize your video game or mobile game directly to consumers (D2C), we’re here to make it as easy as possible.

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How Wendy’s Is Winning the ‘Fast-Food Wars’ With 1-Cent Cheeseburgers & Fun Promotions

RetailWire

Wendy's is quickly emerging as the winner of the "fast-food wars.

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Link Building with Press Release Distribution

Practical eCommerce

Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy. The post Link Building with Press Release Distribution appeared first on Practical Ecommerce.

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Coffee Prices Rising as Supply Chain and Climate Issues Affect Bean Production

RetailWire

Arabica bean futures have been trading higher, indicating coffee price hikes are likely coming.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Primark Unveils Over 50 New Stores to Launch Click & Collect Service

365 Retail

Primark will expand Click & Collect to 54 more stores in Great Britain before the end of this year, as the retailer marks its 50 th year on the Great British High Street. The next stores will start to roll out from the Autumn, meaning Click & Collect will be available to shoppers in over half of its stores nationwide before Christmas. The new stores to get the service are the first to be revealed after it was announced in April this year that the service was to be rolled out across store

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Burger King Is Giving Out Free Cheeseburgers for National Cheeseburger Day

RetailWire

Burger King is offering free burgers to customers who belong to its rewards program.

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La-Z-Boy streamlines supply chain with Mexico consolidation

RetailDive

The furniture maker is moving some of its upholstery operations and plans to shutter a leased cut and sew facility.

Supplies 111
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Attributing Marketing Expenses by Channel

Practical eCommerce

A channel might produce a lot of revenue, but at what cost? The post Attributing Marketing Expenses by Channel appeared first on Practical Ecommerce.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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23andMe Will Pay $30 Million To Settle Lawsuit Over 2023 Data Breach

RetailWire

To stop a class action lawsuit, 23andMe is offering cash payments and free cybersecurity monitoring.

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Would-be Estée Lauder investor has no plans to boost ‘mini-tender’ offer

RetailDive

The luxury beauty and fashion conglomerate said it doesn’t endorse the below-market bid, which doesn’t require typical disclosures because it’s for less than 5% of its outstanding shares.

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Macy’s Unveils Mode of One Menswear Brand

RetailWire

This contemporary menswear brand allows for the ultimate form of self-expression.

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5 ways retail leaders are improving the customer and associate experience

RetailDive

Discover 5 ways top retailers improve the in-store experience for both customers and associates!

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.