Mon.Sep 16, 2024

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The State of TikTok Advertising in 2024

ROI Revolution

It’s no surprise that TikTok has seen explosive growth since we last covered the platform’s statistics in on our blog in 2022. As we head toward the fourth quarter of 2024, it’s a good time to take a look at the latest stats for TikTok advertising and consider how brands can use the information to their advantage. TikTok’s Growth in Popularity Updated TikTok user statistics show growth in popularity worldwide.

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The Benefits Generative AI Brings To Fraud Management

Forrester eCommerce

Looking for ways to improve your fraud management capabilities? Learn six key ways generative AI can help in this preview of a session at our upcoming Security & Risk Summit in Baltimore December 9-11.

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Crate & Barrel Adopts Single Payment Solution Across Digital and Physical Channels

Retail TouchPoints

Crate & Barrel Holdings will adopt a unified payment processing solution from Adyen across both its ecommerce operations and its 110 stores, with the goal more closely aligning the in-store and online shopper experiences. The Adyen solution is designed to unlock shopper insights, streamline operations and support digital advancement. “This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CE

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The Rise Of Agentic Process Management

Forrester eCommerce

As AI continues to evolve at a breakneck pace, it’s tempting to throw out the rulebook and embrace the latest thing. But when it comes to process management, striking a balance between innovation and reliability is wise. Traditional tools like DPA, RPA, and document automation have been workhorses for decades, streamlining operations and saving time.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales

Retail TouchPoints

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. The new tools Meta has launched include: Image courtesy Meta Later this fall, Meta said it will begin testing the ability for advertisers to show ads to people most likely to shop in stores and to highlight store locations close to the user so shoppers can easily plan their next visi

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Keeping Ahead Of The Curve: How To Master European B2B Growth Amidst Challenges

Forrester eCommerce

European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through both enhanced efficiency and a strong emphasis on innovation to stay ahead in the game.

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That’s a nice IoT device you’ve got there. Be a shame if Mirai used it for its botnet

Forrester eCommerce

A variant of the Mirai DDoS botnet that arrived in late 2016 and has remained active (because its creators released the malware for anyone to use), is using unpatched (and in this case unpatchable) AVTECH closed-circuit television cameras as part of its botnet to attack targets-of-opportunity, such as an early target of the French hosting […]

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Northeast Grocery Pilots Inventory and Price-Checking Robots in 10 Stores

Retail TouchPoints

Northeast Grocery is testing in-store robots designed to detect out-of-stocks and inaccurate prices in 10 upstate New York stores. The Tally robots from Simbe will roam the aisles of five Price Chopper/Market 32 and five Tops Friendly Markets stores through January 2025, when Northeast Grocery will evaluate the pilot results to determine next steps that could include expanding the robots’ deployment to other supermarkets.

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Why Forrester’s Oracle Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The Oracle Services Landscape, Q3 2024’. Since the last edition of this Forrester landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt SaaS principles. Customers of heritage products like E-Business Suite, PeopleSoft, etc.

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Transaction Similarity Analysis: a Cutting-Edge Solution in Fraud Detection

Retail TouchPoints

Fraud detection is a high-stakes game of cat and mouse, with retail businesses continually adapting to outsmart increasingly sophisticated fraudsters. As ecommerce losses from online payment fraud surge toward $48 billion annually, it’s crucial for organizations to leverage advanced technologies to stay ahead of these bad actors. One such technology is Transaction Similarity Analysis, a machine learning-powered solution that promises to revolutionize anti-fraud practices.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Why The SAP Services Landscape, Q3 2024 Is So Important

Forrester eCommerce

We recently completed ‘The SAP Services Landscape, Q3 2024’. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients.

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Ulta Enlists Wellness Experts to Help Address ‘America’s Joy Deficit’

Retail TouchPoints

Last year, after Ulta Beauty conducted research that revealed a “joy deficit” among Americans , the brand responded with The Joy Project : an initiative aimed at arming its associates and customers with tools to help silence two major barriers to joy — inner critics and negative self-talk. Now the retailer is taking The Joy Project to the next level with the launch of The Joy Council, which will be led by well-being expert and author Deepak Chopra, M.D. as Ulta’s first-ever honorary Chief of Joy

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Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award

Forrester eCommerce

In May, Forrester announced our Security & Risk Enterprise Leadership Award. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the security, privacy, and risk management functions.

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Shoppers want personalization online, in-store and on customer service calls

RetailDive

Personalization doesn’t end on the website or app. Customers are looking for personalized assistance from in-store associates and customer service agents as well, an Incisiv and Talkdesk study found.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Today’s TikTok Appeal Pressure Tests The First Amendment

Forrester eCommerce

This morning, attorneys for TikTok appeared before the federal appeals court in Washington – challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. Whta’s at stake? TikTok’s 170 million U.S. users and 7 million businesses who rely on the app.

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Target wants to hire 100K people for the holidays

RetailDive

The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.

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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester eCommerce

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity.

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McDonald’s Is Offering 50-Cent Cheeseburgers for National Cheeseburger Day

RetailWire

McDonald's is offering another discount promotion.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Primark Unveils Over 50 New Stores to Launch Click & Collect Service

365 Retail

Primark will expand Click & Collect to 54 more stores in Great Britain before the end of this year, as the retailer marks its 50 th year on the Great British High Street. The next stores will start to roll out from the Autumn, meaning Click & Collect will be available to shoppers in over half of its stores nationwide before Christmas. The new stores to get the service are the first to be revealed after it was announced in April this year that the service was to be rolled out across store

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How Wendy’s Is Winning the ‘Fast-Food Wars’ With 1-Cent Cheeseburgers & Fun Promotions

RetailWire

Wendy's is quickly emerging as the winner of the "fast-food wars.

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La-Z-Boy streamlines supply chain with Mexico consolidation

RetailDive

The furniture maker is moving some of its upholstery operations and plans to shutter a leased cut and sew facility.

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Coffee Prices Rising as Supply Chain and Climate Issues Affect Bean Production

RetailWire

Arabica bean futures have been trading higher, indicating coffee price hikes are likely coming.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Link Building with Press Release Distribution

Practical eCommerce

Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy. The post Link Building with Press Release Distribution appeared first on Practical Ecommerce.

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Burger King Is Giving Out Free Cheeseburgers for National Cheeseburger Day

RetailWire

Burger King is offering free burgers to customers who belong to its rewards program.

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Would-be Estée Lauder investor has no plans to boost ‘mini-tender’ offer

RetailDive

The luxury beauty and fashion conglomerate said it doesn’t endorse the below-market bid, which doesn’t require typical disclosures because it’s for less than 5% of its outstanding shares.

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23andMe Will Pay $30 Million To Settle Lawsuit Over 2023 Data Breach

RetailWire

To stop a class action lawsuit, 23andMe is offering cash payments and free cybersecurity monitoring.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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5 ways retail leaders are improving the customer and associate experience

RetailDive

Discover 5 ways top retailers improve the in-store experience for both customers and associates!

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Macy’s Unveils Mode of One Menswear Brand

RetailWire

This contemporary menswear brand allows for the ultimate form of self-expression.

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Shoppers to pull back on everyday purchases to prioritize holiday budgets: report

RetailDive

Most consumers this year are also discovering offers and discounts solely through digital sources including email and social media.

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Attributing Marketing Expenses by Channel

Practical eCommerce

A channel might produce a lot of revenue, but at what cost? The post Attributing Marketing Expenses by Channel appeared first on Practical Ecommerce.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s