Why Luxury Brands Should Consider Making Each Store Unique
Retail TouchPoints
OCTOBER 16, 2024
For decades, the mantra of retail success has been scalability. A brand’s ability to replicate the same look, feel and customer experience in each and every physical location has been a prerequisite for expansion, brand-building and economies of scale. Rich Johnson, Odyssey Retail Advisors However, in the luxury retail sector, it’s advantageous to use the available space and the geographic location to create a unique design concept for each brick-and-mortar store, according to Rich Johnson, Prin
Let's personalize your content