True Retail Intelligence: Why You Need to Be Proft-Aware
Dynamic Action
OCTOBER 28, 2024
Summary Retailers need to understand profitability to make informed business decisions. Being profit-aware involves connecting internal business performance, promotional activity, price adjustments, product exposure, and inventory status data with your competitive and customer data. While a profit-aware lens is critical, to have a complete view of performance, retailers must layer all three lenses (market, profit, and customer) on top of each other.
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