Betting on Commerce Media? Then Don’t Model Your Data
Retail TouchPoints
DECEMBER 19, 2024
Im a lawyer, and Im also a doctor. Im in Gen Z, yet Im 45. I like dirt bikes and also the opera. This sounds like the setup to some riddle. In fact, its what appeared when I searched myself in an online registry of the audience segments data providers thought I was part of. For the record, I am none of these things, nor am I in many of the 400 other segments I was seemingly randomly assigned to.
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