Retail TouchPoints

OCTOBER 7, 2024

Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video. However, interactive video can drive even more value for brands and retailers, allowing them to incorporate clickable elements into their content, such as links to quizzes,

Fashion 278

Fashion Merchant Services Information Consumer 278

Forrester eCommerce

OCTOBER 7, 2024

Last week, the Forrester B2B APAC Summit 2024 in Singapore saw a remarkable gathering of CMOs and key marketing leaders from across the Asia Pacific region. Every year, the summit has consistently provided a valuable platform for CMOs across the region to connect with analysts and their industry peers and discuss emerging trends in marketing.

B2B 300

B2B Marketing 300

Retail TouchPoints

OCTOBER 7, 2024

Walgreens has hired a new SVP and Chief Commercial Officer to help build its B2B healthcare services division. Jason Stenta, who most recently served as SVP, Payer Sales for Optum, a UnitedHealth Group company, has nearly two decades of healthcare experience, specifically with helping lead large organizations and cross-functional teams through periods of growth and change.

B2B 264

B2B Retail Improvements Customer 264

Forrester eCommerce

OCTOBER 7, 2024

As a leader of your technology organization, you most likely face the perennial measurement issue: misalignment. This misalignment plays out in a number of ways, varying in altitude and severity. However, one of the most critical areas is metrics. Tech leaders often grapple with finding a measurement approach that drives alignment. Why does this matter?

Technology 221

Technology Information Customer 221

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B2C

Retail TouchPoints

OCTOBER 7, 2024

Mytheresa has entered into a binding agreement with Richemont to acquire the Yoox Net-a-Porter (YNAP) business and create a “multi-brand digital group of significant scale,” according to a company announcement. The deal is expected to close in the first half of 2025, pending antitrust approvals. Richemont will sell YNAP with a cash position of €555 million and no financial debt in exchange for a 33% equity stake in Mytheresa.

Operations 263

Operations Presentation Technology Customer 263

Forrester eCommerce

OCTOBER 7, 2024

Talk about change!!! As we approach the two-year anniversary of the announcement of OpenAI’s launch of GPT 3.5, conversational AI has been reinvented to incorporate generative AI (genAI) to take advantage of the many ways this technology can make self-service applications smarter.

Technology 221

Technology Customer Experience Management Customer 221

Forrester eCommerce

OCTOBER 7, 2024

One of the oldest security technologies – the venerable enterprise firewall – continues to thrive, as highlighted in recently-published: The Forrester Wave: Enterprise Firewall Solutions, Q4, 2024. Contrary to expectations that this space might have little left to offer, enterprise firewall vendors have done well to keep this technology relevant for modern cybersecurity needs.

Technology 221

Technology Management 221

RetailDive

OCTOBER 7, 2024

The segment is undergoing a quiet shakeup in 2024, with major players pursuing varying degrees of change to their operations.

Department Stores 133

Department Stores Operations 133

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

RetailDive

OCTOBER 7, 2024

The National Retail Federation’s surveys on inventory lost to crime, errors and more have provided statistics on an issue in focus for retailers.

Retail 130

Retail 130

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

RetailWire

OCTOBER 7, 2024

Hurricane Helene efforts are still continuing.

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122

RetailDive

OCTOBER 7, 2024

The DTC plant company said that shuttering its brick-and-mortar locations was the best way to support product expansion and maximize customer reach.

Customer 122

Customer 122

Practical eCommerce

OCTOBER 7, 2024

New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production. The post 13 New AI Productivity Tools for SMBs appeared first on Practical Ecommerce.

eCommerce 119

eCommerce Management Marketing 119

RetailDive

OCTOBER 7, 2024

Sephora, PetSmart and Famous Footwear operate loyalty programs that lean into data to meet customers’ interests and preferences.

Operations 122

Operations Customer 122

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Practical eCommerce

OCTOBER 7, 2024

Automated rules can send alerts and adjust settings, resulting in streamlined oversight. The post Google Ads Automated Rules for Better Management appeared first on Practical Ecommerce.

Management 114

Management eCommerce 114

RetailDive

OCTOBER 7, 2024

Fintech company IQVentures acquired the lease-to-own retailer, which has seen revenue fall over the past year.

Retail 111

Retail 111

RetailWire

OCTOBER 7, 2024

The Food and Drug Administration has updated an egg recall linked to Salmonella to Class 1 due to the chance of fatality.

Food and Beverages 111

Food and Beverages 111

RetailDive

OCTOBER 7, 2024

The retail giant is equipping the regional distribution centers with technology in a bid to double productivity.

Supplies 111

Supplies Technology Retail 111

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Improvements

RetailWire

OCTOBER 7, 2024

Those impacted by Hurricane Helene will have resources available to begin rebuilding their lives thanks to Walmart and Dolly Parton.

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105

RetailDive

OCTOBER 7, 2024

Display movement is “very restricted” when the tech is in use, a Whole Foods executive said during a store tour of the new format.

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111

RetailWire

OCTOBER 7, 2024

McDonald's claims the jacked-up prices are the fault of the distributors.

Other 105

Other 105

RetailDive

OCTOBER 7, 2024

More consumers are placing their trust in influencers, especially in online communities with niche interests, a Mavely survey found.

Consumer 109

Consumer 109

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

RetailWire

OCTOBER 7, 2024

This Bath & Body Works holiday line will make customers feel like they've stepped into Emily's Paris storyline.

Customer 105

Customer 105

RetailDive

OCTOBER 7, 2024

Expect a more competitive holiday shopping season as discerning buyers will shop in a limited timeframe.

Retail 109

Retail 109

RetailWire

OCTOBER 7, 2024

"Shrinkflation" is real, and several lawmakers are trying to put a stop to the practice.

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104

RetailDive

OCTOBER 7, 2024

Jason Stenta comes aboard as the company considers selling its stake in VillageMD and contends with shareholder litigation.

105

105

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

RetailWire

OCTOBER 7, 2024

Taco Bell is giving the people what they want.

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103

Fabric Blog

OCTOBER 7, 2024

Enterprise grade digital commerce platform for omnichannel retailers to power the customer journey from Commerce to Order Management.

Omnichannel 98

Omnichannel Management Customer Retail 98

RetailWire

OCTOBER 7, 2024

After allegedly making false advertising claims, Pyrex was fined over $129,000 by the FTC.

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98

Wiser

OCTOBER 7, 2024

Cacolac, a well-known French FMCG brand, has been delighting consumers with its iconic chocolate milk for 70 years. As the company prepares for a new era under the leadership of Christian Maviel in 2015, Cacolac is focusing on revitalizing its brand and expanding its presence, particularly in the Drive circuit—a crucial distribution channel for French grocery retail.

Improvements 78

Improvements eCommerce Channel Games 78

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eCommerce