Wed.Nov 29, 2023

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One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Forrester eCommerce

It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Marketing 243
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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “ death of the mediocre middle ,” many malls have become shells of their former selves — and some have become complete wastelands.

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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 448
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A Proactive Way to Address Loitering, Crime and Unhoused Populations in Retail Locations

Retail TouchPoints

When addressing concerns relating to homelessness, it’s generally considered critical that those engaging in these discussions take an approach rooted in empathy and understanding. After all, most of these individuals are regular citizens who have fallen on hard times — and with inflation recently reaching a historic 9.1% , it is not difficult to imagine why homelessness is becoming an epidemic that affects virtually every region in the United States.

Retail 264
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The Evolving Retailer's Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfilment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfilment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for everyd

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At GitHub Universe, Copilot Takes Center Stage But Questions About The Platform Persist

Forrester eCommerce

GitHub Scales As A Real Global Corporation GitHub Universe was held November 8-9th, 2023 in San Francisco. By far, the star performer was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT4 technology that set the development world abuzz last year and has the world talking about its impact on “developer productivity.

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Best Buy Adds DoorDash as On-Demand Delivery Partner

Retail TouchPoints

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to feature more small-format and outlet stores, had partnered with DoorDash rival Instacart for on-demand deliveries in November 2020 , a relationship that has continued. Like Instacart , DoorDash has been expanding its retailer relationships beyond food deliveries, adding Lush Cosmetics and Victoria’s Secret in March 202

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Instacart Adds Free Peacock Subscription to Membership Bundle

Retail TouchPoints

Grocery delivery service Instacart has teamed up with NBCUniversal ’s streaming TV service Peacock to offer Peacock Premium to all Instacart+ members in the U.S. at no additional cost. Instacart+ members already receive unlimited free delivery on orders over $35 in as fast an hour, lower service fees, 5% credit back on eligible pickup orders and the ability to create shared family accounts for $99 per year or $9.99 per month.

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RevOps Strategies Are Missing An Operating Model

Forrester eCommerce

Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change.

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Revving Up Sales: The Competitive Edge of Visual Content

Retail TouchPoints

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. With platforms like Instagram and TikTok leading the way, it has become increasingly clear that the currency of our digital interactions is visual-centric. The ability to capture attention swiftly and convey complex messages at a glance is an invaluable asset amidst the relentless digital competition.

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T&I APAC Wrap-Up: The Good Stuff You Missed From The ForrWomen Session

Forrester eCommerce

Women account for 35% of the science, technology, engineering, and mathematics (STEM) workforce, according to the National Science Foundation, and even worse, only 24% of security professionals worldwide are women. And yet companies where women hold 20% or greater of management roles generated 2.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Retail TouchPoints

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part , serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com fans all the spice and sweet intrigue they love, with a little shopping thrown into the mix.

Marketing 264
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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Biden Administration Takes Multiple Steps to Strengthen Supply Chains

Retail TouchPoints

The White House has created a Council on Supply Chain Resilience that will include multiple Cabinet members and other top U.S. officials working to advance government-wide strategies for improving U.S. and international supply chains. This new group is one of many actions the Biden administration is taking to help smooth out current bottlenecks and future-proof U.S. manufacturing, logistics and transportation processes.

Supplies 147
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 146
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Retailers have a crime problem. It’s in the numbers.

RetailDive

The issue is complex and often clouded by imprecise data. Sometimes from the industry itself.

Retail 141
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Charts: Venture Capital Trends Q3 2023

Practical eCommerce

Global VC investments are rebounding. Top industries are biotech, payments, and clean energy. The post Charts: Venture Capital Trends Q3 2023 appeared first on Practical Ecommerce.

eCommerce 129
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Cyber Monday shoppers spent $12.4 billion online: Adobe

RetailDive

Digital sales during the holiday grew 9.6% year over year as shoppers embraced mobile and buy now, pay later.

Mobile 134
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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Dollar Tree may shrink Family Dollar footprint: CEO

RetailDive

Rick Dreiling said the company has initiated a comprehensive review of its Family Dollar banner after it missed expectations in Q3.

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Foot Locker Surprises With Stronger Earnings and Sales

RetailWire

Foot Locker takes steps in the right direction.

Apparel 115
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Parachute to host in-person holiday market with over 40 brands

RetailDive

The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.

Marketing 115
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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How Walmart’s shoppable rom-com bridges holiday content, commerce

RetailDive

Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to chief marketer William White.

Marketing 111
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Thanksgiving Weekend Sales Signal Strong Start to the Holiday Season in the U.S.

RIS News

Despite concerns, Thanksgiving weekend brought in $38 billion overall in the five days from Thanksgiving to Cyber Monday. Learns what the trends were and more.

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Birdy Grey appoints first chief marketing officer

RetailDive

The direct-to-consumer bridal company tapped Tanya Hersh, a former executive with The Honest Company, for the role.

Marketing 107
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Online Shopping Is the Winner During Thanksgiving Weekend

RetailWire

Thanksgiving Weekend drew online shoppers more than ever this year.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Amazon Cyber Week sales surpass previous years

RetailDive

The e-commerce giant is touting a successful Black Friday and Cyber Monday, despite declining to share exact figures.

eCommerce 105
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Fossil Group Boosts Omnichannel Capabilities With Mobile POS Investment

RIS News

Fossil Group is implementing new mobile point-of-sale technology across its Fossil, Fossil Outlet, and Watch Station stores. Once complete, the technology will be live in hundreds of Fossil locations across 19 countries.

Mobile 96
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Ralph Lauren veteran takes CFO job at Vince

RetailDive

John Szczepanski takes on a role that has had significant turnover in recent months, as the struggling brand embarks on a turnaround.

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fsBuilds: Improve Opportunity Accuracy by Integrating FastSpring with CRM Tools through Zapier (Video)

FastSpring

FastSpring builds is a series featuring developer-built projects showing step-by-step examples, code snippets, and advice on how to approach a specific build. The aim of this series is to not only help you build with FastSpring, but inspire you with new ideas of how you can uniquely leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.